Ep #333: Explosive Growth at 25k in Revenue

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2K, $20K, and $200K using her proven formula.

Hey coaches, welcome to episode 333.

Before we dive in to today’s episode, I want to share a few things with you. Number one, I am feeling under the weather. And so I am very excited to be here with you all today, but if my energy feels a little low, it’s just because I’m under the weather. It happens as it does when you have a toddler. But I’m very excited to be here with you all. I’ve been wanting to do this podcast episode for so long. And I’m releasing three of these episodes in the exact same week.

And I’m doing that with purpose because my intention is that my students and my audience are able to listen to the episode that matches the revenue that you might be at and the message that’s exactly right for you. And also, I think it will be beneficial to listen to them all. And I’ll give you some reasons as we go, but the main one is I think at this one’s going to be about $25,000, explosive growth at $25,000 in revenue. But I think it could be really helpful to see what’s coming up, especially with the 100k episode, and to really see things ahead of time. And then if you are at $100k in revenue, I would suggest to all $100k revenue people to listen to this episode because so often we get to $100k and we forget the things that made us really successful to get to $100k. And so much of that I’m going to talk about in this episode.

So I think thinking up and then thinking down, however you want to look at it, I think could be really useful. But I did want to have each episode be its own and all at the same time. That way you didn’t have to wait a week in between each one for your revenue topic that I’m going to dive into. So I’m covering the 25k group, the 100k group, and the 200k revenue group all in the same week. So I’m very excited.

And I have to share with you that this is episode 333. If you are in to numerology, I have recently been more curious about it. I feel like I’m seeing it everywhere. Every time I look at the clock, it’s like 11:11 or 4:44 or 2:20. It’s always these numbers. And I, so I’ve just been looking them up every time and I’m like, “Ooh, what’s this mean? I’m curious.” I think it’s fun. So, I just have to tell you that in numerology, according to the AI overview, the number 333 is also known as an angel number associated with creativity, good luck, positivity, growth, and good communication. It can also suggest that you are on the right path and being guided by your angels. What? I really love that is the episode number for this specific episode for explosive growth at $25,000, because I do believe this is a like, “you’re on the right track” episode. Okay.

So let me tell you why I wanted to do three episodes about three specific income groups of coaches that I work with. If you’ve been listening for a while, about a year ago, I had a podcast where I introduced a data study that I had done with my CTO where we had taken, it was a self-reported student data study from the beginning of my Mastermind, which started in 2019, January of 2019 and covered or spanned six years and 600 and, I believe 46 students. And so what we did is they, and this is still how we do it today, when students apply, they tell us what their last six months of revenue was, and their last 12 months of revenue is. We call it rolling six months, rolling 12 months revenue.

And then we track revenue month by month in the Mastermind. And we have a revenue tracker for it now, but back then we just, you know, you post in the Facebook group, and then we created an Excel sheet where we kept all of the information. We didn’t do this to intend on doing a data study. I did this to pay attention to the room and to see who I needed to give some extra love and support to and to check in and to pay attention to the group as a whole and how fast were we growing and what are the rates of growing and to just like use it to inform how I ran the room and grew the room and the things I taught in the room. There’s so much that our numbers can tell us.

And so we released this data study, and there was a lot of anecdotal knowledge and belief that I had about the room after delivering it for 12 rounds that were proven true with the data study. And there were things that even blew my mind about the data study and I’m going to talk about some of those things here.

So some of the results that we found from this data study were that the average student who comes through our door has a 48% growth increase in just six months, or their first round of the Mastermind. And that is so huge. If you annualize that, that would be almost 100% growth annually. And one of the things my CTO told me is that in Silicon Valley with venture capital startups, they consider hypergrowth anything above 40%.

So I think it’s just so crazy to see that students are coming into this room, like over this five year period, 10 rounds, 646 students, that the average student is hypergrowing, is more than hypergrowing at 48%. Like that was awesome. One of the other things that we saw is that as a student did more than one round, their growth dramatically increased. And so you can listen to the data study episode. It’s called Proven Results and the 200k Mastermind Data Study. If you want to go back and listen to it, and hear all of the information from the study.

But the next thing that we found that’s really interesting that I want to talk about today and that I’ve been dying to talk about with you all, is we actually studied each of the income groups in my, that come in or the main income groups being the $25k group, the $100k group, the 2$00k group. And one of the things that we found is the group of students, again, across the five year period, across 646 students, year after year, the students who came in with $25,000 in rolling 12 month revenue, meaning the last 12 months of their business, they brought in $25,000 of cash revenue in their business. Those students, the average growth rate was 248% in one round. This blew my mind. It was the biggest growth of all of the income groups. And that was astonishing to me. That was something to pay attention to.

And what I took away from that is that at $25,000 of revenue in the last 12 months, a coach has entered a portal, a vortex of the biggest opportunity for growth like, I mean, maybe in their career. Who knows? It is a significant indicator that this is an important time for growth. That’s really what I want you all to take away from it. I haven’t been able to study across spans of, you know, entire careers to know what is the, you know, the biggest stage of growth overall. But what I can say is this told me that this income range is ripe for potential, ripe for growth, ready for growth, and can and should capitalize on growth.

And I’ve been thinking a lot about that because for so long, and I think this is a good thing, I don’t think this is a bad thing. I have referred to my 25k-ers that come in as my underdogs. And the way I think about it is like I love the Alicia Keys song, Underdog, and I read her book, and it was so powerful. She saw herself as the underdog. I saw myself as the underdog. I just always was the, you know, when I walked into coach training, it’s like I am the one selling mops in Walmart and everybody else is looking fabulous, you know, super rich, has Louis Vuitton bags and I’m like, “Oh, I’m the underdog of this room.” I see that. And you know, I’m in my million-dollar mentoring, and I’m the one making the least amount of money, and I have the least amount of structure created in my business for the scale. And so I’m the underdog. And I always saw that as like an amazing challenge.

And what I have found is that I think when I speak to students at this 25k mark, they’re not seeing themselves. You, if you are at this mark, you’re not seeing yourself and this stage as the biggest opportunity for growth. You might be seeing yourself as, and people tell me like, “Oh, I don’t know if I belong in…” So I have a Mastermind. This is what the data study was from, called the 200k Mastermind. And so people will tell me, “I don’t know if I belong in the room. There’s people making so much more money than me.” And it’s like, is money the indicator of belonging in the room? Or if you’re signing up for a coaching investment, is the indicator potential for growth?

For me, I actually won the most improved player award one year at my coaching school, from going from $20,000 of revenue to $200,000 of revenue in one rolling year. Not in a calendar year, in a 12-month period. So it was from Mastermind to Mastermind. They would typically be in March, and so it was like from March to March, I grew from $20,000 of revenue in a 12-month rolling period to $200,000. Ripe for growth.

Like this, you know, I love the idea of the underdog because it, I think it gets people up for the challenge, and knowing like this could feel harder for me than maybe someone at $100k. But the data didn’t show us that. The $100k earners didn’t grow as much as the $25k earners. Now, there’s also like their businesses are a little bit bigger, so they, you know, don’t always have room for 248% growth in a six-month period when their practice is full, for example.

However, the anecdotal thing that I take is that I’ve seen 646 people go through this room. And now it’s been way more than that since the data study. But I’ve seen the people go through the room, and I have noticed a very big difference in attitude, in morale, in coachability, in show up, in all of the things between the $100k group and the $25k group. And so I want to talk about that here.

I think it’s really important to consider. Here are the reasons why you might actually be like this might be the time to do some major growing and to not miss this time because you could also then miss this like, like the way I think about it is if you are like, I’ve talked about this before, the current. And if you’ve seen the movie Finding Nemo, and how Nemo and Dory go into the current with the turtles in order to get to Australia. I clearly have a toddler.

And so I think about like, you know, being shot into a current that is flying by. It’s like this is the opportunity here, and you wouldn’t want to miss it because it could take so much longer if you do. Like if Dory and Nemo, or Nemo’s dad, whatever his name is, if they just swam outside of the current, it would have taken them so much longer to get to find Nemo. And so that’s my silly example. But this is it. Like, if I could really argue for you that this is your moment, like I want this episode to do that.

So here’s what I want to, here’s what I want to like break down for you. Like this is what I have seen when it comes to students who come through my 200k Mastermind and come through the doors when they’re specifically around this $20,000, $25,000 revenue mark. And what I’m seeing is the traits that make you have this biggest opportunity for growth. Like, what are the traits that create 248% growth in one round? Like we’ve got to be thinking about this and contemplating it and breaking it down.

And so here is what I have found. Again, this is anecdotally. This is my experience of watching the room for five years and 10 rounds. For me, what I see with the $25k people who come in is they have no ego. They’re the most coachable and desiring to be coached and mentored group of people in the room. They’re more open, they’re more accepting of new ideas because they want it so bad and are desiring it so much.

I’ve also found that they’re more willing to do hard things and really like grind for that $100k, which is different than hustling for $100k. If you’ve listened to my podcast about the difference between hustle and hard work, when I say grind, I just mean hard work. They’re willing to do the thing. There’s so much potential for them in front of them. Like they want $100k so badly that they’re willing to do very hard things to get there.

So I find that you tend to be bolder. Again, the less ego, less afraid of like being seen, of visibility, and more actually afraid of not being seen. And the difference of when you’re when you’re not afraid of being seen, and you actually desire to be seen really bad, and you’re more afraid of not being seen, you’re going to go out and do a lot more. You’re going to be more visible from that place, and you’re not going to be as self-critical of yourself when you’re out there doing things.

Typically, you are, you know, not thinking that other people as much are like watching and judging you because you don’t have that. Like I see at the $100k level, once you have success, I this even happened for me where I started like noticing, oh, if I fail, it will be a public fail. Like once I started launching and going into groups, it was like, oh, all of my one-on-one clients will see me fail. Like now I have an audience to watch me be an entrepreneur. It’s a very different experience than when you don’t feel like you have an audience watching you be an entrepreneur. And so you actually change when you start growing that awareness, and you get more careful, and you get more sensitive, and you get more fear around being judged. Like this can happen.

So at this stage, this is the stage where you’re never going to be more bold. You’re never going to go for it more. You’re never going to want to be seen more, and like really go for it with your visibility. Like, the desire and the want is just so bad at this income level. And I think it’s the first time where you are actually considering that this could work for you.

Like I remember when I, and this is way before I ever created a 200k room and way before I ever created income ranges for people joining, and way before I ever did any of this work. I remember the exact moment I realized I was at $25,000 of revenue, and I was standing in my sister’s kitchen. And I looked at her and I said, “Oh my God, I just realized like I am on track to make $25,000 this year in my business.” Like this, I was like, “I can’t live off of that, but this feels like…” I mean, I could. Back then, I probably could have. But that was like, this feels like it’s starting to become a real business. Like this is happening. I had that moment where it felt so tangible. And I like really stepped into the like, I’m going to take this seriously. Like this is legit now.

And I think that happens for a lot of people at this income range. And again, there’s just so much growth available on the table as far as not just revenue growth, but skill set growth. So many tools that you now have the capacity to learn. Like, I think at this point your brain is ready for it at this specific level.

I, you know, I often tell my students who are my 2k for 2k that the first $2,000 is the hardest part. And then the next hardest part is getting to that first $20k or that first $25k. And in that period, and this is why I have a room that’s just for that period. Like really getting your first $2k in, your first $20k in, you learn five steps, but really they do two things. You learn how to get consults and close them. And it’s the most important thing you do. And I tell people the reason that the process is so constrained is because I have found after coaching 6,000, 7,000 coaches in my career that and entrepreneurs that the brain’s capacity to take on more at that level is not really there.

It’s like when you’re trying to get your first sales and get money in the door, and believe you could be a like you don’t even believe yet that you’re a coach. You’re like, I want to be a coach. Like to be able to learn how to sell, to be able to learn how to market yourself. That is those five steps, right? Marketing yourself, learning how to make offers, learning how to not be weird in your selling and to be clean in your selling, learning how to do a consultation, learning how to talk through objections. Those five things take up all of your brain power. There is nothing left. I promise you it like takes everything, all of you and then some, more than you think you have.

And then at that $25k mark, you go from, you know, I don’t know if this is ever going to be a real business or if I’m going to make it to like, oh, this is happening. And that upgrade in confidence, it opens up a portal of capacity mentally, like intellectually, you become, you have so much more capacity to take on new information when the scarcity and the fear and the overwhelm is removed from just the basic getting clients, getting consults, and closing them. Right? It’s like that’s like the ultimate insufficiency is I have no consults, I have no clients, and I don’t know how to get that for new entrepreneurs, new coaches. And so it takes up everything. And so when that’s gone, suddenly there’s so much more available in your brain to take on. So that’s why I say it’s a gold mine for growth at this level. You have mental capacity for it.

And then what’s so amazing is that at this level, now you know how to get consults, you know how to close them. Even if you don’t feel proficient yet, you know, you might be thinking I’m not getting as much as I want, and you might be thinking I’m not closing as much as you want. But you actually do know how to do it. And so once you do actually know how to get a consult and close them and you’ve done it regularly enough to make $25,000, there are so many other levers that you can pull at this income stage to create more consults, to close more consults.

And even like there are so many of them, but even just pulling a few can make a huge difference. And so it’s just important to know this that this is a really important stage. It’s an important moment. It’s such a big opportunity to enter a growth current and learn a lot in a small amount of time that can take what you already know and the results you’re already creating and really compound them.

Now, here’s what I see because I have 5,500 something active people in my 2k for 2k program. And then I also coach around 100 people in my 200k Mastermind. So what I see, having like watched the people in my 2k group and my 200k group, is that there are two roads coaches can take at this when they hit this revenue range.

So, road one, and this is again, this is just if they’re in my 2k group, I’m able to pay attention to them. I’m able to have conversations with them. I’m here, I’m able to read the things they post in the group. So this is just my observation since 20, I created 2k in 2018. So for a very long period of time. But this is my observation of the people that are in my rooms. If they’re in my 2k group, if they take road one, what they typically tell themselves is they need more 2k. They need to get better at getting consults. They need to get better at closing consults. They need to really refine that process and, you know, they aren’t ready to learn more things, and they need to be better, and what they do is they stay in that learning those five steps to really squeeze out every single drop of growth that they can.

And I do understand this mindset of like, I want to master this before I move on. But it’s really less about perfecting and squeezing out every drop. It’s not moving on and forgetting all the things. Like people keep asking me, why do I get lifetime access in 2k? And it’s not so that you stay in 2k for life, and you only learn these things, and it’s because they’re the only things that you need to learn for life in business. It’s because it gives you access to hone that over and over while you also learn new things. Right? You just might want to come back and get a refresher on consults if you ever go into a consult purgatory.

You know, if you get to, you raise your prices and suddenly you’re like forget everything you know about consults, you can come back in. That’s really the purpose, not so that you stay and only learn those five steps ever. You can make money and make a lot of money doing that. But the people that I see that like, stay in 2k and they make $100k with the 2k process, like the thought I have is how much money they’re leaving on the table if they learned new things on top of that. Like I’m looking at this 248% growth, and I’m like, if you could do $100k with 2k, like what are you not doing if you had more tools and more things that you could learn and you were adding to your tool belt.

And so for me, it’s about adding to and specifically at a point in revenue where adding to could actually really help bring it all together. So, for example, one of the things I remember working on very early on with some students that came from 2k into my 200k Mastermind is we started working on getting people sold before they even get on a consult. And that actually happens when you have a deeper understanding of what you’re doing in marketing, which became my advanced marketing process, is how do you get people pre-sold? How do you get people where the conversation on the consult, instead of it becoming I’m laying out the process and the path and all of the value so that you by the end will be considering buying, to I’ve already done that so well in my marketing now because I see it so clearly after creating $25,000 of revenue on consults.

Now I have the material to go add that into my marketing. Now I learn more about advanced marketing and suddenly now I’m getting people who the conversation is more like the details. It’s more like I’m just making sure this is a good, you know, energy check between us two and I have some specific questions that I want to cover and a couple, you know, specific things I want to make sure you can help me on and then we’re good to go. Like it becomes like more of a formality, more of a final checkpoint versus a first checkpoint. That’s what can happen when you know how to do consults, but you layer understanding marketing at a bigger level on top of that. If you layer, I teach something in my advanced selling process called PSPR marketing or PSPR selling. It happens in your marketing and your selling.

But I teach people a second level to what I call bridging the gap in my 2k for 2k program. So in the beginning, your capacity is small. So I teach you the most basic essential things to do on a consult to close the sale and to help someone understand the value of coaching. And we call that bridging the gap. And then in advanced selling, we layer on two additional elements to that bridge in bridging the gap to make it more sophisticated. And so suddenly you get better, and suddenly that’s showing up in your marketing, and so people are paying attention more, and then they’re more prepared when they get on the consults, and then things you’ve said in their marketing resonate on the consult. And so suddenly now they’re getting the message not for the first time, but maybe the second or the third or the fourth or the fifth. And so they’re more open to saying yes immediately on the consult. So now you’re getting less, having to do less follow-ups, having to do, having people change their mind less.

And that’s what I started seeing happening. That’s an adding to versus it’s this or that. Right? We’re just adding to, we’re learning, we’re growing, we’re creating a deeper understanding.

Another piece that really helps is growing your self-concept at this point. Like this to me is the biggest element of growth, especially at this income range, that specifically creates more conversions on consults and more people signing up for consults. It’s identity growth. And it can dramatically change how many people you attract into your audience and how quickly they engage with you, how quickly they go from having met you to a consult. Like in the beginning, I feel like it takes for so many people, it feels like it takes a really long time from meeting to building that relationship to them reaching out for a consult. Not everyone. Some people do it right away. And that’s what I teach my 2k students.

But if you look at a majority of them, it feels like it takes a long time. But the better you get at your marketing and your selling, and the more your identity grows, not just as I like, I’m a coach. But I am an in-demand coach. I take myself seriously. People take me seriously. I am successful. I belong in this industry. I have clients, they are getting results. Like there’s a different level of identity that you can grow into where it changes ever so slightly how people receive you, what you say to them, the energy that you say it, and then how they receive it, how it impacts them.

And we were just talking about this on a 200k call. I was coaching someone who her practice is full and she wants to raise her prices and then leverage a wait list to have people paying ahead of time. Like 50% of the coaching package to save their spot for upcoming spots. And she was asking me about strategy and one of the things I shared with her is that it’s actually more important the identity that you have behind it because if you aren’t fully in the identity of a coach who gets paid $10,000 for six months of coaching, who is fully booked, who is building a wait list and charging half, a 50% deposit to be on that wait list.

If you’re not fully there, what you’re going to say and which she had brought to the call was like, I, you know, feel okay about doing it with new clients, but I don’t feel great about doing it with my current clients. And I said the only reason is because you’re not fully in that identity. When you fully embody the identity of the person who makes $10k for six months, you would never for any reason, not for no matter how much you loved them, would you take less if that’s what you earn and that’s what you get paid and that’s what you see as your worth and you would be willing to let people go because that’s where you are and you’re going bigger places and you’re not willing to not grow as fast, to not get there, to not be who you are in order to keep people who aren’t willing to pay you that $10k price. Like that’s identity.

I’m going to talk about that in the 100k episode more in depth, but so much of the work that I see that starts really bringing more consults in and closing them and starts filling a coaching practice is identity work. It is self-concept work. It is stepping into I am in demand, taking yourself a lot more seriously, stepping into your pricing and being very sold on your offer, and seeing yourself as a leader, seeing yourself as a change maker in your circle.

And it’s harder to do that prior to $25k to really spend that time on your identity because you’re still working on such a big gap of I’m not a coach, I don’t get paid to, I want to be a coach, I want to get paid to, I am a coach, I get paid. Like that shift is it seems so small and subtle, but it is huge for your brain. Going from “I work” or “I’m a stay-at-home mom” to “I’m a paid coach” is the biggest gap. But once you fill that and you have that as your identity, then there’s so much more room for nuance of who you are as a paid coach. Right? I’m a full, I’m a booked-out coach. I’m fully booked. I have a wait list. Like these are things that have to happen in your identity before they actually happen in your reality.

So that’s road one is the person who doesn’t think they’re actually ready for all of this. They think they just need to squeeze more out, perfect, get better, stay the course. And you do when you do that, miss out on so much more of this layering that can be happening.

Now, road two, these are the coaches who get this idea that this is like they just want like these a lot of times these coaches like want it all at the beginning anyways. They’re willing to be patient and get consults under their belt, but like they are ready to go as fast as they possibly can. They are they decide they are ready and they want more. And I often see this group of people trying to come into my Mastermind earlier than $25k. Like they’ll email in and apply at $10k, at $15k, at $18k.

Like we see this very often where they’re very hungry to learn more things and really ready to be in a more advanced room. They’re ready to do hard things. They’re not doubting their capabilities. They’re in their growth energy. They’re feeling ready to stretch, ready to go bigger. They’re willing to work harder than anyone else and fight for it. Like they’re the ultimate underdog. They don’t want to stay put. They just want to go up, up, and up.

And this second group, this is where the ripeness for learning really is. And it doesn’t mean that it’s easy. There’s just ripeness for learning. You know, it means that you’re up for a challenge. And I think at $25k, you have a lot less to lose and a lot more to gain at this stage in business.

Now, this is also why it’s so important to take road two. Because road two learns not only how to like capitalize on growth at the $25k mark, but the earlier you come in and learn tools that can help you build a $200,000 business, the less of the $100,000 mistakes that you make because you learn before you actually get to them.

You know, one of the things that I have told my students year after year as they come into my 200k Mastermind is the reason we start, now we start at $20k, but the reason we started $20k and go all the way up to $200k is the process really stays the same. There are just different layers and nuances at every income level. For example, it’s going to be a different conversation for someone growing an identity to get to $100k versus they have a full practice and they want to leverage a wait list. But they’re still perfecting the same PSPR selling method, and they’re still working the same advanced marketing principles. They’re still learning and growing their identity kind of in the same way towards that $200k goal.

But what I’ve done is really create a process that makes getting to the point of the five-step process in my 200k Mastermind is that when you get to $200k, you have the energy to keep growing. And the same is true for $100k. You get to $100k, and you have the energy to keep growing. Where most people who come to me who are already at $100k before they come into my room or at $200k before they come into my room, a lot of them, not all of them, but a lot of them are exhausted. They’ve been hustling, they’ve learned a lot of mistakes along the way, and picked up bad habits along the way, and we have to do some unwinding of that.

And so one of my students, Melissa Parsons once said like she saved so much failure and made so much more money because she came in so early and just learned how to do it right the first time and avoided so many mistakes because this is how I coach. I point out like this is a potential future mistake. You know, this is what you want to be clear about. We’re going to talk about this more next episode, with creating permanent success versus self-sabotage at $100k and what that tangibly actually looks like, what I’ve seen that be.

So, road two helps you learn to do it right the first time. And so for many of the students who come in, the learning curve just won’t be as steep. There will still be a learning curve, but it won’t be as steep because you have someone pointing out along the way, here are the things that could go wrong before they do. And some of the things that go wrong at 100k is your ego comes in, and so you get less open to learning new things, especially if you haven’t been with a mentor for a while. I typically see a lot of “I do it this way” or “this is my alignment.”

I actually like to think of it as this is my alignment syndrome. It sets in. And to me, what this statement really is like this is my comfort and my ego. Not always. There’s obviously like nuance to that. But I see this a lot and I know from my multimillionaire perspective, I have used like “this is my alignment” or “this is not in my alignment.” I’ve used those sentences very few times in my career because I’m always working towards a new identity for myself. And so I’m not looking at what feels natural and comfortable or aligned with me now. I’m looking for what’s aligned with the next version of me, which is typically not the same as what’s aligned for me now.

A great tangible example of this is I remember feeling like it’s not, and it being a business value that I don’t work when I’m sick. I was always forced to work when I was pitching, whether I had a 104-degree fever or not, you had to go in or you would get fined. And so when I created my business, I was like, I’m never working sick. I’m not doing that to myself. And so for many years, I would have told you it’s not aligned for me to work sick.

And now the feeling I have that is my next version of myself is when I’m sick, I want to have purpose in that day. I don’t want to spend all day in bed. I want to feel like I did something. I don’t have to do a full day of purpose. I can rest. Before this I had a, I’m recording this at 5:00 p.m. at night on a day where I’m feeling pretty sick. And I had a 3:00 p.m. 200k Mastermind call. So I didn’t start work until around 2:30. I laid in bed most of the day cuddling my son, who was also sick. Then I got ready, I prepared for my call, got on my call and then now I’m here recording this episode.

But at the end of the day, I’m going to feel bad no matter what. I felt terrible laying in bed. Like terrible. Complained the whole time. I was like, oh my God, I feel so terrible. And now for the last two and a half hours, I haven’t had time or energy to think about feeling bad. I’ve just gotten to record a podcast with you and I spent 90 minutes coaching my 200k Mastermind. We’re in a 25k in 30-day Challenge, and so I even like I remember before the call, I was like, just get on and commit to one hour. That’s your commitment. It’s a one-hour call. You can do this, you can make it through. And then I had so much fun on the call that I coached for an extra 30 minutes after. And I’m like, oh, now I get to feel that energy pouring through me instead of I’m so sick.

So I just don’t say things aren’t aligned where I see a lot of $100k earners say that. I probably said that back then too. More than just this sick example, but I just don’t do that anymore. And I really help my students who come in early, not get into that mindset as well, because it can really keep you from learning new things or expanding and growing into a new version of yourself.

And also what happens at $100k is you start fearing being seen, fear of being embarrassed, fear of looking stupid. Like all that comes up. You start feeling like you have something to lose. There’s less of a willingness to work hard because you already have the, you already have the success. You’re already at $100k, and that is a big success marker for a lot of people.

And then I also see this where people will come in, especially if they’re in their ego, where they’re less willing to learn from others because they consider themselves at the top. And whereas at $25k, you are willing to learn from everyone in the room. Right? Everyone, most of the people in the room are making more money or they’re making the same amount as you. So when you come in at the bottom, you only have room to rise to the top.

And the biggest thing that you don’t do that you learn how not to do is to hustle to get to $100k. Like I get a lot of $100k earners who come to me after they have hustle to $100k and they don’t have the energy to even maintain it, let alone grow. Whereas if you come in before $100k, you learn how to be an essentialist and how to grow with the only doing the most essential things, only focusing on the most essential growth opportunities for you and your specific business. You learn the anti-hustle approach and how do you grow and work hard but without hustling. And you build that foundation of the $200k earner identity and not just in money-making strategy, but in who you are and just how you show up to your business, the ideas, and the problems that you solve.

And then you get to $100k, and you actually have energy for more. You actually could go to $200k or $300k without a big, you know, breakdown of things.

So, there’s so much available at this income stage, and I feel so, ever since we did this data study, I just feel so incredibly passionate about enrolling you all in this vision of what’s possible for you at $20,000, $25,000 of revenue, because it truly is your time. It’s your time to capitalize on the momentum that you have created to make your first $25,000. I mean, like seriously, I think we underestimate the momentum that has been created to create $25,000 because it doesn’t feel like a lot of money. So we don’t understand the wave that has been created under the surface that’s ready to be surfed. That’s the way I like to think about it. We don’t get the energy building. We don’t get that clients could start popping up everywhere. That momentum could arrive really quickly if you capitalize on it by doubling down and compounding learning and compounding growth versus staying the same.

Like I remember, I was around $25,000 of revenue, and it had felt so slow that I could have easily not recognized the momentum I was creating. I had been in conversations with lots of people and, you know, done consults with people that hadn’t closed, all of the things, right? I’d gone a month or two without a consult and then closed a client, like it felt like a trickle. And I had been working so hard.

But then I capitalized on that and I doubled down on my effort. I doubled down on my marketing. I doubled down on my identity and how I was showing up, and I signed 16 clients back to back in an eight-week period and shot from $25k to $150,000 in a rolling 12-month period. My people were on payment plans, so it wasn’t like in cash, but I ended that year with $150,000 cash in the bank. So maybe that was already, I was already at the beginning stages of my rolling $200k at that point. Like this is what’s available. This is your time to really be a sponge and learn a whole new set of skill sets and to add to the ones that you already have.

Remember, adding skills hones current skills as you expand your awareness. So you keep plugging away at current skills, you just get stuck and stale. So you want to add to so that you compound, right? To grow quickly. And I also think of this is your time to stay in the hard of the creating of the momentum while your body and your mind is allowing it and resilient to it.

Like if you ever think about it, this is why some people choose to have babies back to back. They’re like, we’re already sleep deprived. Like I’ve already put my body through hell. My body’s already not back. Like, let’s just stay in the hard while we’re here because it’ll be harder to leave it and come back to it. Like to go to the ease and softness and make it all the way through toddlerhood, and then decide to have another baby, and then you’re thrown back into the sleeplessness. My husband and I have not slept for three years. My kid like got up like six times last night. And he knows how to sleep through the night. We get weeks or months at a time, but then it will regress. He’s sick now. That’s why he’s getting up so much. But we’re like, yeah, we’re just we’ve been sleep deprived for three years. Let’s go.

And we actually wanted to have a baby a year ago. So we’re like, let’s just go. Like let’s get it all done, and then we’re done. And we get to move through that period. I actually think there is something too, staying in the hard while you have an allowance for it and resilience to it. It’s so much harder. I see my clients, my clients that make multiple six figures, if they get into a point where their business gets really hard, it’s very hard for them to get back into this 25k energy. It’s very hard for them to find the willingness, the openness, the to let the ego go, the to learn new things, to evaluate as hard as they need to, to work their identity as hard to show up and try things as much as the 25k people do, but it’s what’s required when you’ve lost momentum. You have to step back in it. But if you are in it and then you keep going, that’s where it’s like really good.

And it is your time to expand your emotional and your intellectual capacity. Like you can actually take on bigger things, like the idea that you could be in demand. You actually can take on bigger things like raising your prices or filling your coaching practice, like bigger goals, bigger ideas, like you have the capacity to do it now. And to learn how to get to $100k and stay there, and not make the common $100k mistakes that can be so costly. Like this is your time for growth and expansion. And I just want to keep offering that to you because if you’re in road one and you don’t think it’s your time, like it’s like you’re deciding to take Dory and swim in the ocean little by little instead of getting in the current with the turtles. You can do it. This is your time.

Okay. So that is what I know and believe, and the data shows us about $25k earners,and my answer to why they had the biggest growth of all income categories.

So, if you want to take this journey with me and learn the new things these students learned to create this massive growth, it’s not a coincidence that they all grew, like that the average student grew that quickly. They were all learning the same ideas and concepts, and tools. So if you’re in the mindset of road two or you get yourself there and you’re ready to go, join me for the July class of 200k Mastermind. It is a 12-month class.

So these students who grew 248%, they didn’t have me for a full year unless they reenrolled. Like this is your chance to have me for a full 12 months, July of 2025, all the way through July of 2026. It’s a very rare chance to do this year with me to enroll once and to know that I’m going to be your mentor and guide you for the next year. So imagine what we could do if we have a year together and we hit the ground running. That’s what I plan to do. From the moment you enroll, we are going to immerse together.

So enrollment is from June 2nd through June 6th. And then almost immediately, we are going to go into another Entrepreneur Series course that you will get access to for free as part of your 200k Mastermind investment. And I placed, I can’t, I’m not going to tell you what it is. But I placed this Entrepreneur Series specifically after this 200k enrollment to give you access and help you along very quickly in your journey. So just wait for the announcement after, it’ll be after we enroll for 200k Mastermind, but it’s going to be a really impactful one that will help you get the absolute most out of your 12 months with me.

And then right after that Entrepreneur Series course, we’re going to go into Mastermind Week together and we’re going to cover just like I did 2k for 2k Live, we’re going to take all five steps of the process and I’ll teach a little on the call and then we’ll coach and workshop and get tons of examples for every single step of the process. There’s going to be a chat. I’m going to answer lots of questions. And then we’re going to have four calls of coaching and Q&A from Mastermind Week to just really like help people whatever, you know, is most pressing in your business combined with whatever you learned in Mastermind Week, like we’re just going to do four immersive calls back to back and really like get in there and create plans to go for it.

And then I’m going to go on maternity leave, and you’re going to get three months to go through the entire five-step process at your own pace. Any of the bonus courses that feel applicable if you’re wanting to learn launching or webinars, or email marketing, or do the 25k in 30 Day Challenge on your own for the first time, there will be those courses as well. And then you also get access to all the Entrepreneur Series courses that I’ve done. So if you missed Served or Capacity Work or Alive, or the one that we are going to do right after enrollment, you’ll get access to all of those.

And then I’m going to come back from maternity leave and we’re going to go straight into the 25k in 30 Days Challenge. And you’re going to get to do that with my 2 Million Dollar Group, which is going to be so fun. And we do extra calls for that, and like this, it’s like a really big energy like boost, and I want to do that as like what I come back from maternity leave. Like, I want to just go all in, dive into the deep end. And then we’re going to coach all the way through the end of the year and then all the way to the following July. I also have a special event planned at the beginning of the year to help you plan for your entire 2026. So I have a lot of incredible things planned, and I want you to join me if this is your revenue stage, it’s your time, and this is just, there couldn’t be a better time to join.

All right. So you can go to staceyboehman.com/200kmastermind and you can sign up for the waitlist. What you need to know is this is a $15,000 investment for the full year. There will be payment plans that can extend out to 10 months. And if you join ever in the future, it will be more than that. I’ve taken, a year in 200k, typically would be $20,000, and I’ve taken a $5,000 discount off of the cost, the investment for my maternity leave, to account for that.

So you’re going to get access to the portal, but not really be paying for it, which is so awesome. I just want you all to be like learning and growing, and I want to be able to check in on the page and see how you’re doing.

And when I come back, I want like celebrations through the roof. We’ll be revenue tracking, like you’re going to get access to everything, all the past Mastermind calls, all the past Mastermind live events that we’ve done. Like, there’s going to be no shortage of Stacey in your life during that period of time. And you’ll also have your peers as well to coach and mastermind with, and peer coach. And you can also do a one-on-one coaching add-on and so you could be working with your one-on-one coach.

But the number one thing people tell me in their first rounds or their first few rounds when they’re learning all of this and they’re expanding their intellectual capacity like crazy. The number one thing they tell me is that they wish they had time to just sit down and go through the content because there’s so much of it there. And it’s meant to be so much because I want it to stay with you all the way to $200k. So if you’re going from $20k to $200k, that could be in a year, that could be in two years, that could be in three years. I want to make sure that the content grows with you and that there’s everything you would ever need along the way on that journey. It’s not meant to just be consumed in a six-month period, finalized, like done.

But people say like, I wish I just had time with the process and with the courses, and I wish I could just sit down and go through the things, but I feel like I’m missing out if I’m not on the weekly calls because the coaching’s so good there. And so this is really the opportunity for that.

So, I would love to have you join me. Let’s create this, you know, it’s not a guarantee that you’re going to create 248% growth, but that is what has been possible and what could be possible, and why not shoot for it? Like that’s the thing I think about, is like why not shoot for 100% growth even? Like, even 50% growth, like 48% growth, is hyper speed. And no matter what income range people were in, like that was the average growth for all students at every income range.

There’s just the potential in this income range to really grow big in a small amount of time, and I want you to capitalize on it. All right. Have an amazing week. If you want to listen to the other growth revenue stages and their episodes, feel free to, but I hope that you loved this episode, and I will talk to you on the next podcast.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2k for 2k program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2Kfor2K. We’ll see you inside.