Ep #334: Self Sabotage vs Permanent Success at 100k

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2K, $20K, and $200K using her proven formula.

Hey coaches, welcome to episode 334. This is episode 2 of the three-part episode series that I am releasing all in one week, really breaking down the three biggest income groups of my 200k Mastermind and what I learned from the data study that we did last year on over a five-year period and 646 students, what the data revealed to me mixed with my anecdotal experience, meaning like my experience of watching the room for five years and what I’ve been able to take that I could teach you all to help you at each income level that you’re at.

And so today, we’re going to be talking about 100k. If you are at $100k of revenue, there are two things that can happen. You can either self-sabotage or create permanent success right at that $100k mark. So that’s what we’re going to talk about today. That’s what I took from the numbers.

So, first of all, I just have to tell you a quick story. Actually, two things. I’m still sick, so if you hear it a little bit in my voice, it’s okay. I am recovering. It’s just a little cold. But it makes my energy a little low and my voice sound a little different. So that’s happening.

And then the second thing, there’s so many numbers to this data study, and by now there’s some that I know by heart, and then there’s some that I have to like re-look up because I want to be meticulous in my communications about them. And so I spent today, part of today re-going through all the graphs and all the data. I mean, there’s so much data, it’s really mind-blowing how many different angles I’ve been able to look at my Mastermind and the success of it and the revenue buckets and just there’s so many different things I’ve been able to learn and so many different numbers coming at me.

But this one I found, and I remember when this was happening in the beginning when we had just ran the study, there were things that immediately I was like, okay, tell me more about this. And then there were thing graphs that were sent that maybe I never I didn’t get to digest fully. And so I’m going through them again and one of them I found, I just have to tell you all because it blows my mind. So one of the graphs added up the revenue, the total revenue reported that was by students that was created in each round of the Mastermind.

So let’s say we had a hundred students and they’re all reporting their tracking their revenue every single month. And that money that was created just during the time of the Mastermind was calculated. And so we added up all of the rounds together over that five-year period, which would have been 10 rounds and those 646 students. Are y’all ready? Those students while enrolled in the 200k Mastermind, in that five year period, 646 students created $69,500,000 of revenue.

What? So crazy. That’s like, I mean, damn near seventy million dollars of revenue. And we’ve done since we ran this extensive study, we have done one, two, three, or four rounds since. So I’m sure that number is much higher by now. And so I’ve been thinking about like we’re working on a new system of tracking and bringing it all like computerized instead of Excel sheets. So I don’t have the most current numbers right this second, but I was thinking like I wonder how close we are to one hundred million dollars and like I would love to be able to calculate that and celebrate that in the future.

So who knows what’s possible with technology? We’re working on it, but I love that. $69,500,000 of revenue created by Mastermind students in that five-year period. And I love it the most because I have sold forty million dollars of coaching, a little over forty million dollars of coaching in my 10 years. And so this means that my students just in a five-year period created more money than I did collectively by a lot. And I think that is winning.

So I want to offer this. I’ve been thinking about it since I saw this number. The more money that I make, the more this number will also go up. I remember one year at The Life Coach School Mastermind, my coach Brooke saying that the more money she makes, the more success the students of her coaching school have. The more 100k earners and million dollar earners are created. And I’m seeing this true in my business as well.

So I know sometimes we get triggered when people make lots of money and we don’t think they should make that type of money, and we don’t think they should celebrate that type of money, especially when it’s a number like forty million or seventy million. But I really want to offer that this just further proves the statement that a rising tide lifts all ships or lifts all boats, whatever the saying is. Like this is true. The more money I make, the better I get at teaching, the better I, the more impact I have on people.

And this doesn’t calculate the amount of revenue that have been created by my 2k for 2k students, by my Two Million Dollar Group students. It doesn’t calculate the amount of revenue created by podcast listeners that haven’t ever paid me and ever worked with me formally in any way. So there’s a lot of money being created by the output of value that I’m putting into the world and I think that’s really important when you look at high income earners in the industry and, you know, there can just be so much like high earner hate in the world, but the truth is this is what’s happening. Like if it’s happening with me, if it’s happening with the Life Coach school, then it I’m guessing it probably is happening everywhere that the more money your coach makes, if you are studying business and money and making money from them, the more money you’re going to make and the more money their people are going to make. And so I just love the idea that, let’s just all just keep making more money.

So, anyways, I thought that was such a fun number to see. And then I had posted this the last time I opened 200k Mastermind that of that almost seventy million that was created just during, and this is just in, you know, our six-month Mastermind times together, added up, you know, some people do renew. But of that money, twenty-seven million of that was revenue gained, meaning assuming, which this has not been the case the last many years. I’ve seen so many people come in and hire me when their revenue is declining.

So, you know, maintaining revenue is never a guarantee. It’s not 100%, like not a guarantee. But assuming that if they were going to maintain that revenue no matter what, they still had a twenty-seven million dollar gain as a room from money that wasn’t in their money-making skill yet. Like just this blows my mind. Okay. I just had to tell you all that. Okay, so for this episode, I want to talk to the $100,000 earners.

So this episode is for you if you are near this revenue milestone. I really believe, as you listen to this, I know a thing or two about making $100k or teaching making $100k. Because of my 646 students who I served that reported revenue for this data study, here’s what we found about the $100k earners. We created 105 $100k earners in five years, like brand new. And then 86 students created $100k return.

So that’s 191 students creating six figures or higher. What? That’s so bananas.

Here’s what we found. We created a hundred and five $100 k earners in five years. That is incredible. Brand new, never made $100k before out of 646 students. And then on top of that, 86 more students created a $100,000 return on their investment. Meaning, they invested $25k, and they created a hundred thousand dollar return in that six month period or that one round period. So that’s 191 students. 191 creating 6 figures or higher in this revenue category.

That’s bananas. Like, such a celebration. And yet, on the other hand, this income group grew a little, like, not very much, but a little under the average of the whole group at 33.79%. So this is where the numbers, don’t let them get confusing. So we did two averages, two median growth numbers. We did the median growth of first time students, which was 48% in one round or a six month period and almost 100% annualized if they were in if it’s their very first round.

And that makes sense to me because you’re getting access to all of this new information and new tools and a higher level of coaching that maybe you’ve never been exposed to before. And there’s just, I always tell people the first time you go through the mastermind, your very first round, just cherry pick because there’s so many mind blowing, things that you can apply right away that aren’t even difficult, that anything that feels like, oh, this is gonna take a lot of work, skip past that and save that for later in the round or save that for your second round.

But, like, just go through and implement all of the really easy mind blowing, I could do this right now. Oh my god. This makes so much sense. Oh, this makes everything easier. Like, take all of those things, implement those first, then go back to the things that are like, okay. I’m gonna have to really sit with this and take my time with this. And so I’ve been actually instructing students to do that every round at the beginning of the round for many for ages, many years. And so it makes sense to me that there’s just explosive growth because of how many levers of tools and information you get to pull all at the same time when you join the mastermind.

Not just with the five step process, but with all the bonus courses and the intensives that are available for your specific business where it is, that makes sense to me. So then as we hone and we get into the things that are a little bit more nitty gritty, like, I’m really, mastering my PSPR this round, or I’m really working on filling a wait list or some of the more advanced things within the advanced room, when we get into those things, it makes sense that if you’re in a second round or a third round and you’re working on those things, that the growth won’t be as explosive.

So when we looked at the average or median growth across all students, no matter if they were new or returning, the average growth for one round in six months was 34.42% or 68%, a little more than 68% annually. So the $100k earners, if we just isolated them, right, and the group average no matter who’s returning or new is 34.42, and the $100k earners are averaging 33.79. They’re coming in a little bit under that average. And this is why I’ve been, like, so obsessed with the data study. I think this matters. I think it’s significant.

I think it’s the first time maybe in a business container in this entire industry where business coaches, businesses in a business setting have been studied in this way. Like, I don’t know anywhere else where this has happened. And so I’ve taken it on as, you know, if you’ve listened to the data study episode, we kind of stumbled on the data study to begin with. I didn’t start collecting this data and having students self report for this reason.

But now that we’ve done it, I take a big responsibility in dissecting all of the data and creating, now we’re working internally on a system that can more easily save the data and produce more data for future rounds through our own internalized data tracking and system with our new technology. So we’re working on that. But I do find that this matters. This helps inform me as a coach how to start thinking and how to start problem solving and how to start coaching my students and so I’ve put a lot of energy into this.

So I’ve been thinking about this. Now I do think it’s important to know if the income group, if they grew, if the $100K earners grew at 33.79% as the median student, that’s not annualized. So if they kept that growth up annualized, they would still be over that hyper growth number. They would also still be in that high sixties percent annual number, and that is still more than 40%, which is considered hypergrowth in Silicon Valley. So that’s still important to know, but it was lower by far than the $25k earners at 248% growth. And I was thinking about this, the $25k earners are measurably, like, factually less skilled potentially in business unless they have had another business before, which is not typical. If you look at just a typical $25k earner who’s a brand new coach, they would be measurably less skilled in business, less developed in their mindset when it comes to business and making money and even coaching.

And so theoretically, you would think what would make sense is that they would be able to at least grow at the same speed, but if not faster. But they did it. Right? 248% is very different than 33.79%, even though they’re like, 33.79 is still so incredible and, like, insane to have, especially if you annualize that, like, who what kind of businesses out in the world are growing that way? But if there is potential for 248%, if there’s potential for more, I wanna think about that.

And also remember that these numbers are averages. They’re the median student. So there were also 191 students that created their first six figures or had a hundred k return. Right? So those students must have been on the top of the of above the median. Right? So then I started thinking, well, then what happens? So if those are above the median, then what happened to the $100k earners below the median? Because it feels like two ends of the spectrum to have $100k return in a round or to make your first six figures like that.

Those things are really big. Right? Those are huge accomplishments. And so what what makes up the difference? And so I’ve spent a lot of time contemplating how and why. When we see students who are earning more, growing less, they and the students earning less. What’s that about? So I went back to study the students who came in at this income level. And I thought about what I’ve seen round after round and what I typically coach on. Like, if I were just coaching, like I for the a couple of month period, I isolated and said, if I were only doing this room for $100k earners, what would I teach them? Like, if I were filtering all of this information, knowing they were at $100k, what would I share? What would come up for me? I wanna break down what I found.

But before I do, I just wanna keep I want you to keep in mind that because I’m gonna every time I talk about this in my mastermind, students are always lit up, and they’re like, oh my god. This is me. Or, oh my god. I’m so glad I heard this because I don’t want this to be me. So now I’m actively making decisions to not have this be me. But let’s keep it relative. Even with the lessons I’m gonna share here on this episode, the growth was still big. So we’ve had students do these things, and that I think could have maybe could be holding you back from growing at $100k or even maybe getting to a $100k, but the growth was still big. I’m just interested in the impossible.

I’m interested in doing what hasn’t been done before. I’m interested in creating more money and more success than what is deemed average, median, or typical. So when you’re in my masterminds, this is the kind of super thinking I do as a leader round after round. I am solving for precision of growth. That matters. The whole reason I even wanted to do the 200k mastermind and call it 200k, it was kind of twofold. I went from $20k to $200k in one into a twelve month rolling period, so I knew it was possible.

But I remember googling and who I they don’t have a good way of even measuring this because they don’t have there’s no possibility for them to measure the coaches who aren’t certified and then get all the certification schools. Like, they’re I think they’re representing, like, maybe a few people who have deemed themselves the, like, heads of the coaching industry.

But if you Google the average income of a life coach, it’s, like, 40 to $60,000. And I remember seeing that and being at $200k and thinking, wait a minute. I can’t be that exceptional. I was just in a room where people were making a lot more money, and that was my standard. That was what that was the only observation I had of the industry was being in a room where people were making a lot more money than that. It was my only frame of reference. That’s what I’m thinking about. It’s like my only frame of reference was people making hundreds of thousands of dollars.

And so I think if you put yourself in rooms where that’s the only frame of reference, and we actively decide to grow towards $200k, whether it takes one round or two rounds or three rounds, like no matter if it’s in your six month plan, or your three year plan, when you actively put yourself in a room solving for making this kind of money, it definitely ups the possibility for you, and takes you out of that room where, like, if you’re hanging out with people, that’s the average coach is making $40 to $60k and that’s who you’re spending all your time with, we are the average of the five people we spend the most time with.

So this matters to me on so many levels. Like, it’s about raising the average of the entire industry. And the more people we have making 6 figures, multiple 6 figures, 7 figures, the more this is gonna happen. Like, I wanna see ten years from now when people Google the average income of a life coach, I wanna see that shit say $200k or at least $100k. Like, let’s see that go up.

So here is what I think explains the phenomenon that we’re gonna officially call the $25k-ers kicking the $100-kers butt in growth. Let’s dive in.

And so here’s what I’ve come up with, right? I thought it was interesting, like especially compared to the $25k group, when we see students earning more, growing less and students earning less, growing more, we’ve got to ask about that. And so I started thinking about the students who came in at that income level, and like going back into all the rooms and looking at all the students and thinking about coaching them. Like I remember everything about all the people I’ve coached. And I looked at what I saw round after round.

And so the rest of this episode is what I believe, what answers this question. So the first thing is that 100k is a huge milestone. And typically around this time, and it can be before or a little after, you’re also filling your coaching practice. So I’ve actually done an episode on the podcast called Fully Booked and 100k. And the reason I titled that is that I started finding that people would tell me that they’re quote unquote “fully booked,” but they wouldn’t be at $100k yet.

So if you aren’t close to $100k, like $85k, $90k, $100k, and you are, according to you, fully booked, then there are some things to work on. You’re either not priced high enough, not taking on enough clients, and maybe not taking on enough clients because you’re spending too much time on marketing and prepping for calls to have more clients, but something needs to be looked at. You need to be able to make $100k from your fully bookedness. So if you’re coming through my room and you’re learning, you’re going to be at $100k, and we’re going to make sure you’re fully booked.

Like that’s the things that I want to make sure happen unless there’s like there are some, you know, things that go outside of that realm. So for example, I have a client in the 200k room who is also a published author and routinely signs multiple six-figure book deals. And so her fully booked isn’t yet at $100k, but she’s also writing novels for a lot of money at the same time. And so things like that might play into it. If you’re, you know, fully booked and you’re a full-time surgeon, right?

Like things like that might influence that. But in general, if you are a full-time coach as the only thing you’re doing, really fully booked, and $100k should happen at the same time. Otherwise, you just really stunt your growth. You cap your growth. And there’s a lot of reasons for that. You can I don’t want to dive into them here. You can go back and listen to that episode.

But typically, what I see is that around $100k, you are fully booked. And so then a couple of things can happen. What I think happened with what happens with a lot of people, if they don’t bring it up for coaching and if they don’t notice this moment, if they don’t realize that this is a pivotal time where I’m fully booked, what they will do is they will stop marketing and selling because they’re fully booked. It makes sense, right?

So like I’m at $100k, and then I don’t have any spots open, so why would I be marketing heavily, and why would I be selling heavily? And typically what happens when I see this is then when clients do start to come up for renewal or clients start to end their contracts, suddenly the coach realizes, oh crap, I haven’t been marketing. I haven’t been nurturing my audience. They haven’t heard from me in a really long time. What do I do now?

And what’s really happened is the business has lost growth and momentum, or stalled it, stopped it completely, and that has to get rebuilt back up, and that can cost a lot of money and take a lot of time. So if you’re not in my room, if you’re not aware, or if you come into my room at $100k, like this has happened where a lot of people have come in and they’re coming in investing because this is where they’re at. They’re like, oh, I’m at $100k. Like I’m maintaining it, but I’m not really like I haven’t been marketing. I kind of ghosted my audience for a while.

So we don’t want to do that. There are fixes for that, but it is like a rebuilding of momentum. It really is building back up what you set down for a while. So the other thing that happens is coaches start to wonder when they’re fully booked and at $100k, even if it’s not happening exactly at the same time, typically $100k and/or fully booked makes you start to wonder what’s next. And the what’s next phase can be quick and efficient, and effective, or not, based on the guidance that you receive.

Where you make your decisions from, the embodiment that you are in with the identity required to pull off what’s next. So it’s not just making the decision itself. It’s like are you making the decision as the fully booked $100k earner or are you making the decision as the $200k earner? And are you in a place where you’re really in like living the identity of where you’re going? If you’re not, the what’s next will not be quick, efficient, and effective.

So here’s what I see happen a lot instead. So the first is, you know, $100k earners will stall out in the what’s next part. And they will typically overcomplicate it because there are so many different strategies for what you personally as a business owner might want to do next. It’s not just like, I don’t teach one thing. Like you come in, you get fully booked, you get to $100k and what’s next is you must do this thing. There’s so many different ways to go about it and I have lots of those ways.

And so typically I explore that with people. But in the multiple choices of what’s available, people can overcomplicate that. They can also spend a lot of time not deciding because they’re full and they just had a lot of money come in. Maybe they don’t immediately need the money, so they let themselves take too long to decide, and they make it too hard. Right? They make it really hard to make the decision, which takes longer and overcomplicates it. So that’s the first thing I see.

And then the second is they decide, but then they move forward with the strategy rather than the mindset, and then the strategy. So an example of this, I think I gave on the first episode with my $25k earners. I had just coached someone who is fully booked and at $100k and wants to raise her prices from $5k in six months to $10k in six months. And we had a conversation because she said I also don’t want to sell the $10k in six months. Like I feel myself not wanting to sell this to my current clients who are up for renewal.

It’s like I want I’m all good to sell it to new people, but not the current people. And one of the things I talked to her about and coached her on is that when you do that, I mean, it’s fine. You can do that. But just know it’s not coming from a full embodiment of being a $10k coach for six months because when you’re fully embodied, meaning your mind, body, spirit, soul, everything is connected to $10k for six months is who you are, that is just what you charge. You don’t not charge that for some people. It’s just like this is what I charge. And you get to come with me and that’s amazing or you don’t and that’s okay. But this is just who I am. And you get like full embodiment means I wouldn’t take on a client for less. Like it’s just not who I am. It would be so incongruent with who I am.

And so what people will do is they’ll think like, oh, I’m going to raise my prices for the next clients coming in, but they won’t be fully there yet. And I coach a lot on this because it’s so important. When I took my 200k Mastermind in 2019, I believe, from $10k to $25k, I sold it at $10k and knew I was going to raise it to $25k. And I really spent the six months delivering the $10k investment, thinking if I did this live event at $25k, how would I have done it? If I did this Mastermind at $25,000 investment, how would I have done it?

And I really became over that six months, the person, how would I coach if I was charging $25,000 a student? And I really became the person who just charged $25,000 and that’s what it was. And I was fine if only four people signed up. Like it was just this is my embodiment, this is who I am. I couldn’t sell it for less. Like this is just where I’m at the time.

And so that’s the difference, right? So you could move forward with a strategy, but not have the mindset in place, and then the strategy isn’t going to work. And so that also happens around $100k with the what’s next. Like if I’m doing group, sometimes it’s not a price increase, it’s going to group. And if it’s going to group, then there’s a whole shift in selling your offer differently. Like selling those two offers at the same time or, you know, and being in the embodiment of your group and being really clear on the difference between the one-on-one and the group.

We’re going to talk about that more on the next episode. I have some examples that I’ll talk about with my $200k earners where it really comes up. But that’s the idea. And the third thing I’ve already talked about that I see with $100k earners is the pausing and the stopping of selling because of being full, and then dropping the momentum for months at a time. So if you’re at this mark at $100k and fully booked and thinking what’s next, we want to make sure you don’t stall and overcomplicate and make it hard and not decide.

We want to make sure your mindset matches your strategy and we want to make sure you don’t stop selling. Because this can be a moment where you blast way beyond $100k. You could jump to a $200k or even $300k very quickly if done like at the top highest level. Because fully booked means leverage. It is demand. You get to make a lot more decisions and you get to make a lot different decisions when you have demand.

But you have to have the self-concept to do it right. Right? There’s many strategies to get there to the $200k or the $300k. And again, I have a conversation with my students when they come and ask for help at this pivotal time. And I help them figure out what path to take. And I talk to them about their self-concept required to pull it off and make it happen. But we kind of curate that what’s next phase for them.

But no matter what the phase, like whatever the strategy is, and there’s a lot of them, like wait list, paid wait list, pre-selling spots, group, like there’s so many options. But either way, you don’t want to stop selling, pause, and drop momentum. It’s a very great way to stay at 1$00k for a while and not grow or even go back and lose some of that $100k business. So this moment can be again, like really simple and powerful and succinct, or it can be full of drama and doubt.

And I want to offer that not getting mentorship at this moment, we’re going to talk about self sabotage next, but it can be a form of self sabotage. So, whether you’re in my 200k Mastermind or working with another coach, like or not, it’s a big decision point, and you really want another set of eyes. And I’m always surprised by the number of coaches who sell coaching and then in the same breath implement like the figure it out myself method. I sell coaching to my clients and I implement the figure it out myself method.

And they think like I shouldn’t need to get help with this. I’m a $100k earner, or I’m, you know, I’m a high achiever. So if I need to get help, there’s something wrong with me. But you can’t have those thoughts and sell coaching at the same time. You’ve got to understand the value of being coached in these pivotal moments. And sometimes the decision is made unconsciously without awareness of the strategy or in a hurry, and without having guidance to really think it through.

So I’ll have people come to me, they’ll apply for the Mastermind and they’ll come in and they’ll or if they don’t get help while they’re in the Mastermind, and they’ll say like, oh, so I was at $100k and then I made this decision, and then I made this decision because that was full, and then I did this. And you can tell they were just moving so quickly that they didn’t stop to really strategically decide their next move from their 200k self-concept or even their 300k self-concept. Like they didn’t really flash forward, they didn’t have a three-year plan.

Something else I teach in my Mastermind, like they didn’t have a big like they weren’t thinking far enough out to make a really strategic decision. They were just like making decisions very quickly. And after 100k or like at 100k, you really can’t be doing that. So that’s one thing that happens is sometimes people are full and they just don’t know how to leverage that, and they don’t know how to be strategic about that, and really make a big bold move that takes them to a much higher revenue bracket in a much smaller amount of time.

So that can be the first thing. The second thing that I see overall is a lot of self sabotage happens at the 100k level. Like a ton. It’s just ripe for self sabotage at $100k. And I’m going to go through the top things, the top ways that I see coaches sabotage themselves at $100k.

So the first one is allowing ego to enter the game. Right? Being very self-focused, having a know-it-all energy, or like righteousness, where it makes you not so much coachable or open to new ideas and new things. Like I remember even like at $100k, I thought I was like on top of the world and I knew everything. And then when I got to a million, it was like the complete opposite. I’m like, I know nothing. Like there’s so much to know in the world.

But at $100k, I think for all of us we go through this phase of like, I’ve made it and I know it all. I remember my coach well after I was at $100k, telling me to never let having money or being at a certain income level or even just having coaching tools and having access to managing my mind, create righteousness. To stay in student and growth mindset and it was perfect advice. It’s perfect advice for this level, but every level after as well.

So that’s the first thing is like just not being super coachable, not being open to new ideas, new methods, new tools, you know, new ways of thinking about things. We get very precious with like this is my 100k business and very precious with the decisions around it and, you know, it shows up just in so many ways, but really like kind of hanging onto the 100k business versus thinking about a 200k or 300k business or even bigger.

The second form of self sabotage is entitlement and expectations. So, 100k earners will start thinking that they should make this money again and again because they did it once without effort. Thinking maybe that you should be growing at a certain pace. And if you aren’t, even going as far as because the ego is also typically there and righteousness is there, even going far as blaming clients and coaches for why you aren’t. Like either your clients or your coach for why you aren’t. Like I just should be making $100k and if I’m not, it’s their fault, it’s your fault.

And this is really a time to release expectations and entitlement and go deep into self-responsibility. You are now a CEO and you have to be responsible for your business growth. You have to be responsible for stewarding money and making good decisions and you can’t be above hard work. You can’t assume. We want to feel confident that you know how to make $100k, but we don’t just want to assume it will always be there. Because the moment you do, you’re going to let off the gas and you’re going to stop being the person who created it. And I see this a lot.

Expectation has you stop being the person who created the money in the first place. That person didn’t have expectations. They were willing to work hard. They didn’t have an idea of how long, how many hours they should be working, how it should feel to sell something out. Like they don’t have an expectation, so they’re willing to do the hard things. And the moment we get an expectation, well, I shouldn’t have to work this hard. This should just be happening. You know, I make this, like this is just what I make versus no, I have to go out and sell $100k of business, new business every single year. It’s not the same business unless you have a membership. But even then, you have to sell those people to stay in the membership every year after year. So you are still selling $100k of new business every single year, every single, you know, day, every single month, you are selling new business, or you will not have a 100k business.

And then the opposite of entitlement and expectations that is also self sabotage is believing it’s a fluke. Not knowing how you did it or how to replicate it or grow it. I’ve seen so many coaches go backwards from this place and really struggle to get back to $100k. If you tell yourself overwhelmingly out of fear and lack of safety that $100k isn’t really yours and it was a fluke and you don’t know how it happened and there’s no way you can do it again, you won’t.

And I have seen this like it’s like you get $100k and then you just your brain freaks out and it’s like I can’t hold this. This is not who I am. I don’t know how this happened. I’m not, I’m so scared I’m not going to be able to replicate it. And then every move after that comes from this place, not the place that created the $100k, which was like the expectationless place and the place of hard work and the place of being really excited and your mind being blown, and loving your business. Like they’re very different energies.

So this is the time to be very empowered with your money-making skills and know exactly what your winning strategy is, be confident in it, add new strategies to diversify the levers you can pull to make money as you grow. This is the time for that. And another form of self sabotage that’s along these lines is simply forgetting what made you successful and what was working. Who you were in that growth to $100k.

I see a lot of coaches stop doing what’s working. Get to $100k, celebrate, it’s amazing, forget everything that got you there. You might want to launch a group or start selling using webinars. You might want to grow and expand, but you also really want to protect your revenue with your winning offer and your winning marketing strategy that brought that money in while building the new and the next.

And I will always mentor you this way if you are in my rooms, whether it’s 200k or the Two Million Dollar group. I am always bringing people back to let’s keep what’s working, and then you’ve got to increase your capacity to also build what’s new and what’s next. And then you release what was working, for what’s new and what’s next, as what’s new and what’s next gets more successful.

You do it little by little instead of like people just get so excited, they want to do it cold turkey. And they have like kind of like sometimes the self sabotage is an overconfidence that isn’t really rooted in reality, but just like again like the ego coming in and like, well, I made $100k, I know everything now. So of course this new jump will make sense. Sometimes it does, but it’s the exception, not the rule.

The other way that $100k earner self sabotage a lot is they have the business, and this one might hurt y’all. Let me just tell you this, it might hurt before I say it, but it’s the truth. I’m always going to tell you the truth. They have the business take on too much financial responsibility. Like seeing the business as a full-grown business instead of it’s still like a teenager, and even though it acts big and talks big, it’s still fragile inside.

So this group, this 100k group, is typically the group that has the most financial issues, which is very surprising, but true. From my experience, true. And not from investing in, you know, my 200k room or investing in coaching, not typically from that stuff because I’m I always will give my business what it needs, and I will never see that as making it take on financial responsibility. That’s part of create… that to me, that is financial responsibility. Unless you’re overinvesting from like an insufficient place or, you know, not focused on getting returns for your investment. I really believe heavily and aggressively investing is never a form of self sabotage.

But the sabotage comes from all other kinds of spending that typically I don’t see people get strategic mentorship on. So they won’t ask for advice on hiring people, buying lots of softwares, spending fortunes on websites. Some of it is not creating intentional returns for investments that you make, but most of it is not. That’s not what I’m seeing. And this is the biggest area of financial overspending at the $100k level is I see a lot of raising your quality of life, giving money to the family, like deciding the $100k, retiring someone at $100k.

Like, oh, I’m bringing my spouse home because I’m making $100k now. Because you’re not typically making $100k. You have generated $100k of revenue for the first time. Your actual take-home after taxes might be like $30k or $40k. Right? You’ve got to, I don’t know what expenses you have. Hopefully, like if you coach with me, it would only be your coaching. Like you wouldn’t need to hire people. You wouldn’t not need to have lots of softwares and fancy websites and spend money on ads. So you’ll get to keep more of it.

But you’ll then pay taxes on whatever is there. So let’s say you keep $60,000 of it or $70,000 of it or $80,000 of it, you’re still paying taxes on that. So it still means you might be bringing home like $50,000. And that’s not really enough for like retiring the spouse or deciding my business is going to be required to pay the mortgage and pay for vacations and pay for food and things like that.

I get the reasoning and sometimes you got to do what you got to do, but just be careful that it’s not coming from a misunderstanding of, you know, you know what your taxes are, you know what your expenses are, you know what your take home is, and you’re understanding that this is the first time you’ve ever created it and you’ve got to go out and recreate it again. And you want to really make sure the business is financially stable before you start making it, you know, requiring a lot of it.

I didn’t bring my husband home until I was created I created $860,000 in a year and I had been at multiple six figures for three years in a row. And he was making like it just didn’t even make sense for him to be working at the type of revenue that I was bringing in and the profit margins I was having, and it was it all worked in a really seamless way. But until then, he worked. I lived in an apartment until I made $325,000 because I didn’t want my 100k business to be responsible for a mortgage. I wanted to keep growing it. So you just want to be really careful about turning the business into a main income producer at that first $100k level.

And then not conclusively, but finally for this episode, there are lots of other ways that $100k earner self sabotage. But the last one I’m going to mention on this episode is not having energy or being depleted once you get to $100k. So like being out of energy, feeling depleted, feeling burnt out at $100k because you hustled to get there. And I’ve done an episode of the podcast on Hustle versus Hard Work.

But the difference is really whether you’re or not the work you’re doing is being held up by fear and insufficiency or a very strong certain self-concept identity. And so if you’re working very fast to try to overcome fear and insufficiency and get to $100k because it’ll finally make you successful and blah, all the things that make us hustle, then typically when you get there, you won’t have energy. You will feel depleted. You can only hustle for so long before it catches up to you.

And then what we have to do when, you know, I can help you if that happens, but what I do when students come to me and they’re in this place at $100k is we have to recreate a 100k business from sufficiency and from the right self-concept. And for some people that happens very quickly. They’re able to just make that shift. And for some it’s like they’re really rebuilding the entire thing. And there’s no judgment either way, but some people feel very frustrated at having to rebuild the 100k business kind of the right way.

The way I think about it is I remember the year I did $860,000 felt very hustly for me. I felt like I was in a lot of lack and desperation, and inadequacy trying to get to a million. So the next year, I decided I’m just going to like, I was very close to a million. So we’ll do it, we’ll shoot for a million again this year, but no more. And let’s just do what we did last year., way better. Let’s clean all that shit up. No like waking up in the middle of the night spinning, no self-doubt, no inadequacy. Like let’s really have a different self-concept about myself this year. Let’s really work on my identity. And I ended up doing $2.5 million that year. And I worked less than I did the year before. I had less stress, I had less anxiety. So, you know, I think that it can be very important to do a year over to be like, I did $100k but it felt really hustly. So let’s do $100k again, but way better. And if you do that, you might actually make $200k, but the point is to rebuild the business to a sufficient place. Okay.

So those are the forms, the major forms of self sabotage that happens at $100k. Let’s talk about what creates permanent success because that’s important. So here’s what I’ve seen create permanent success where you can maintain $100k easily and simply and grow it. So the first is knowing your winning strategy and using it. Right? Remembering what got me here. I’ve got to keep that version of myself. I can’t abandon her or him.

Then you want to be getting strategic guidance and utilizing leverage when you have the demand and you’re at fully booked, and you’re at $100k and you want to be able to capitalize on this pivotal moment of being full and at $100k or figure out the strategy to get you full at $100k. But you want to be strategic at this point. It’s not throwing things at the wall anymore. And if you got to $100k doing that, we’ve got to like that’s not going to create permanent success. So we want to have a solid strategy instead.

Then you want to grow your self-concept or your identity. I call it both. Self-concept, identity, same thing. You want to grow the way you see yourself and how you think of yourself before you need to make that next strategic move. I always recommend like you should start thinking about this at like $60k, $50k. Like you want to really start thinking once I get to $100k, what’s next? Not to get ahead of yourself, but to know it’s coming, right?

So when I raised my price from $10k to $25k, I sold my Mastermind at $10k, and then I spent six months building myself to have the self-concept where I’m just someone who charges $25k. And so you really want to give yourself plenty of time to do that. It typically takes longer than we expect. You want to know what’s coming, and you want to be prepared for it. Like that’s so important, especially like if you’re in my Mastermind or you’re joining in July, make sure you visit the three-year plan course.

We’re going to run through it together as a group in January. It’s a great time to do the three-year plan. I’m going to do an entire like week on the three-year plan and have multiple calls for it to really help people build their three-year plans. But you want to know what’s coming. You want to be prepared for it. And then when you’re going to make your next strategic move, you want to make it powerfully. And you want to make sure you don’t stop selling when you get full. You want to have a clear plan aligned with your future goals of what to sell next and how to sell it.

And remember, there’s infinite creative ways to keep money rolling in the door even if you are full. And I love helping people come up with them. It’s one of my favorite things. Oh, you have demand? You’re full? Let’s go. That’s my favorite job is helping coaches utilize demand. And then you want to use your business resources carefully and strategically. Okay? I personally invested everything I could up until $200k, $300k. I kept my expenses very low, like my living expenses, my business expenses other than coaching.

Whether it was like on myself, on my business, on my coaching skills, like I have podcasts about that as well. The top three investments I made as I built my business. So I always did those, but I kept my other expenses very low. I remember I upgraded my wardrobe around $100k, and it was a wardrobe from Express. I wasn’t buying Fendi in those days. So just keep it real, okay? Keep it tangible, keep it in aligned with where you are. The days to buy the Fendi will come, I promise.

And then you want to start focusing on there could be a strategic move that is possible that you go from $100k to $200k or even $300k very quickly. For me, $100k was a very temporary stop on the way to much bigger things. In fact, I actually made this shift in one month. So my rolling 12-month revenue was at $150k, and I knew I was approaching fullness. I knew that I was going to have a ton of people coming up for renewal at the same time because what got me to $150k was sixteen clients signing back to back over an eight-week period.

So like I knew there was going to be an eight-week period that came up after where they were all going to be up for renewal. I had kept selling, so I also had people doing consults, and I wanted to double my price. So if you double your price, you double your revenue. And I really worked ahead of time on my self-concept and how I would show up to coaching calls and what value I would give, and how I would coach if I were charging double the amount that I was at the time. And what type of clients would I be working with, and who would I be attractin,g and what would I be saying in my marketing?

And I get to this point, and in like, I think it was even a four-week period. It was a very short period, one month. I had all my renewals, sold spots ahead of time, and jumped from $150,000 to $325,000 rolling in that one month. Like that’s what I mean by it can be a really strategic up-level if it’s done correctly. And I just think very few coaches know how to do this at this level.

And most importantly, for permanent success, you have to be embodied as a $100k earner. You have to believe it is truly who you are. You have to feel that grounded confidence through your toes. Nothing can be a fluke. You have to be able to explain exactly how you did it. And that’s something we do in the 200k Mastermind room is no matter what income level you come in as, you will learn exactly how you made that money and how you’re going to make your future money. You’ll be very clear on that plan. It’s not going to get lost in, you know, sometimes like the inner self-coaching land can be a disaster. It’s not going to get lost there. We’re going to bring it forth from your brain. We’re going to figure it out and make it clear for you because when you are clear, you’re going to make so much money from that place.

So it can be, you know, the transition at $100k to much bigger money can be simple, it can be permanent, and it’s, you know, it’s not easy. It requires a big identity shift, but it’s 100% worth it. You could be making triple the money, double the money, triple the money for the same amount of effort and energy that you’re already producing. Like that’s what self-concept and identity does. And we work on that in the 200k Mastermind as well. We work on the strategy and what you’re actually going to do and how you’re going to leverage your offers and how you’re going to market and all of that, but we also work on the identity.

And the result of having accomplished these things that create permanent success is really, it becomes a $200,000 business. That’s what, or more, $300,000 business, right? You get to decide. All right. So that is the difference between permanent success and self sabotage at $100k. Listen, at the end of the day, we have to remember, bananas. If you’re making $100k in your business as an entrepreneur, it’s freaking amazing.

I saw this thing on Instagram the other day that said if you are a parent and you don’t have to miss anything in your children’s lives, not any school functions, sporting events, like anything. Like you don’t have doctor’s appointments, like if you don’t have to miss things in their life, you have already won. And I really think like at $100k, this is the place where you can leave your full-time job. This is where you can go full-time. If it’s right, if the profit makes sense for some of you, maybe it won’t, but for many of you it will.

And, you know, maybe you’re not retiring your partner, but maybe you’re leaving and going full-time. This is when I went full-time. And it’s this time. Like it’s a beautiful, amazing time, and we just want to make the most out of it.

All right. So if you would like to join me as a $100k earner or you’re close to $100k and you want to take a bigger strategic journey with me beyond $100k, we’re opening in June 2nd through the 6th for our July 2025 12 month class going all the way through or to July, like it’s like a couple weeks into July of 2026.

So you can get all the information about this class if you join the waitlist at staceyboehman.com/200kMastermind. You sign up for the waitlist, you’re going to get all the official opening dates, the requirements to join, what you need to prepare your application for, and so much more. There’s also a fact sheet on that link that I gave you so you can learn more about the nitty gritty of the Mastermind. Lots of information at that page, but when you sign up for the waitlist, you get all of the information you could possibly need, and I’ll see you inside. Let’s do it. $100k to $200k to $300k. Let’s go.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2K for 2K program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2Kfor2K. We’ll see you inside.