Ep #68: Creating a Positive Buying Experience

Apr 8, 2020

The idea for this episode came to me when I was subjected to, so far in my life, the most awful buying experience I have ever had. This person just got absolutely everything wrong. However, it provided the perfect example of what you should not be doing when selling...

Signing Clients in a Pandemic Interview with 2K for 2K Students (Selling in a Crisis Part 12)

Apr 7, 2020

Coaches, I have a really exciting bonus episode for you today. I’m doing something I’ve never done before, and I know this is going to be so valuable to all of you. I interviewed four of my 2K for 2K students who have signed clients during this pandemic to show you...

Money Insecurity (Selling in a Crisis Part 11)

Apr 6, 2020

Of all the things that this pandemic has brought up for almost everyone, money insecurity has to be high up on the list. Both my clients and their potential clients are displaying a lot of scarcity around money right now because of all of the uncertainty about the...

Why Paying Matters (Selling in a Crisis Part 10)

Apr 5, 2020

A question that many of my students are coming to me with right now is around whether to focus on their free offers or their paid offers. This particular comment shows me your thinking around the value of paying for coaching, and on this bonus training, I’m going to...

Monetizing Tragedy (Selling in a Crisis Part 9)

Apr 4, 2020

The training that I’m doing today ties in with the episode I did on sales shaming. Some of my clients, as a way of sales shaming, are being told that they’re monetizing tragedy. While it can feel like you shouldn’t be selling in a crisis because you’re making money...