Ep #408: Creating Authority and Standing Out

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2k, $20k, and $200k using her proven formula.

Hey coaches, welcome to episode 408. Are you ready? I am feeling so fired up. I’m very sick, but I’m so fired up. You’ll just hear it in my voice, but we’re going to move through it.

I want to give you some updates. The first one is I got invited, private invite only, to a brand-new six-month mastermind with my mentor, Brooke Hicks. It’s called The Legends. I’m so pumped. There, I believe, are seven of us, maybe eight of us. I don’t remember. And we are deep in the thick of it, in the work right away, off the bat. 

What I am working on right now with Brooke is rethinking and re-looking at my business from every possible angle, and simplifying everything. We want to help me make a lot of money, and have a lot of that be on evergreen and using AI to support my team, and to just be able to keep us really lean, like I love, but support and serve a lot more people and keep me only doing the things that I love. So that feels really fun, and we’re working on a goal of 15 million dollars in the next 12 months. That is what I’m saying: 15 million dollars, not next year, in the next 12 months, like it starts today, right now.

I’m so excited. One of the things that I felt in all of my body as the purpose of my Entrepreneur Coach Membership, the thing that I’ve not been able to speak words to, has come to me. I want to tell you about it today, but I want to tell you a story first before I tell you the purpose.

The story I’m going to tell you, hang with me because it’s a little bit technical. It’s a 2k story, a little bit of a technical overcoming objections piece, and then I’m going to tell you why this matters so much. Okay, so let me backtrack and tell you the story first.

So this morning, I was in my 2k for 2k group, and one of the things that I love to do, my favorite thing that I love to coach on in 2k, is someone tells me they got an objection on a consult, they couldn’t talk the person through it, they’ll tell me what the objection was, and I’ll tell them exactly how I would have done it. 

It’s very important that you all know I don’t teach sales scripts for a reason, and it’s going to matter in this episode and what we’re talking about today. The main reason I don’t teach sales scripts is because people feel when you are giving them a canned response, when you’re running them through them like, here’s the objections process of a consult.

If you ever come in and learn from me in 2k for 2k, the thing you will learn is I give you a formula, a framework for the consult that makes sure you get all of the information that you need from a client to diagnose their problem and prescribe the solution, and that you have enough time to overcome objections and talk through money decisions, and really get a decision on the call. 

There’s a framework there, but I don’t teach sales scripts because people just can’t do them well, and you feel it when someone’s sales-scripting you. As coaches, it’s even more important because that’s not even what we’re supposed to be doing. I know I teach sales, and I want you all to be salespeople, I want you to be great at selling, but you can’t sell like a typical salesperson. You have to sell with service.

I talk all the time that coaching is selling and selling is coaching. That has to be the vibe. You have to be showing up as your highest coach self when you are selling, and especially when you’re overcoming objections, so you can’t throw a canned response in there.

I always tell people I would say something different every time. But the thing—this is what I realized this morning—the place that it’s coming from, the thing that’s fueling what I say, is my authority. I have realized that this is the secret sauce. This is the thing, the difference of a coach who signs 10% of the people they speak to on the phone or converts one person on a webinar versus 10 people on a webinar, the difference between 10% conversions and 80% conversions.

The difference between someone telling you no, that they can’t afford your $10,000 program that’s split up into 10 payments, and they’re like, “I can’t do a thousand dollars a month,” but then they go pay somebody else 20k in full. This happens all the time.

The difference between someone engaging with you, sharing your stuff, it starts way before the selling. The difference between someone coming prepared to actually have a conversation with you about signing up with you and making a decision on the call versus looky-looing and just thinking about it, or trying to pitch you, all of this comes down to your authority.

I want to give you an example first. I’m in 2k, and I’m going to just read you the first sentence of the post for time, and then I’m going to tell you what my response was, and I think that’s the thing that matters most. A client posted in 2k, and she said—this is all I read because the rest doesn’t matter—she said, “He said he’s not an ‘F yes’ and he wants to try things alone first. How would you handle this?”

I get this objection a lot in the group. They lay out this beautiful, valuable bridging of the gap, is what we call it in 2k for 2k. So they diagnose what the problem is, they give a prescription for it, they walk them through the value, they anchor the value with a really beautiful vision. They’ve done all of the hard work, and then the person says, “I think I’m going to try things alone. Maybe I need to try it myself first.” 

This is what came to me in the moment. Again, I don’t do sales scripts, so it could be different the next time, but this is what came immediately through me. I said, “He’s already tried things on his own. He knows how that plays out.” That’s all I would say, and then I would be silent. “You’ve already tried things on your own. You know how that plays out.” That’s it.

I don’t actually think it needs more than that. The truth alone is powerful. When you know that’s the truth, you don’t need to follow it up with a bunch of other things, with convincing. When you’re in your authority, you will not convince; you will just show the truth.

But then I imagined, in that silence, he might say, “Well, I haven’t tried what you’ve described to me here.” And then I would say, “Yes, and there is a difference between taking a theory and going and trying it, and having support from the expert who created the method and the theory in the implementation of it. So the question is really: Why do you want to do it alone? Why do you want to do it alone versus ensuring that you get what you need?” And then I would be silent, and I would listen.

Here’s what I know from my authority, from my experience, from my wisdom, and this is what I told my client: If he believes so much in what you’ve told him that he wants to try it, then he believes it will work. He believes you. He agrees. But that part of him that’s being a little bit cheap about his results is the fear speaking that maybe he won’t get results. That doubt, unaddressed, will be with him the entire time he tries it on his own. Depending on how big that doubt is will depend on how much it impacts his results.

It doesn’t mean he can’t get results on his own. We don’t know. But what we do know, and I went through and read the rest of the post and he actually had said, “I’m definitely a yes,” before the doubt crept in. He said, “Well, my friend recommended you, so there’s trust there, so I should probably go ahead and work with you, like we should do this.” It wasn’t about, “Let me really, truly save money.” It wasn’t about, “I can’t afford this.” That little amount of doubt made him say, “Well, it would be safer to not exert, to not give out the money. It would be safer to not put myself up for a loss in case it doesn’t work.” That’s the doubt.

It doesn’t mean he can’t get results on his own. We don’t know how big the doubt is, but we know the doubt is big enough to pass on getting support. That doubt will be with him the entire time and impact everything he does. And then I said the worst part is, because he isn’t trained to be aware of his own brain and to direct it, if he doesn’t succeed beyond his own doubt and in overcoming his own doubt on his own with your method that you laid out to him that he’s never done before and doesn’t have any of your experience or wisdom or processes to hold him up, if it doesn’t work, he will blame your method instead of himself and his own unwillingness to pay for the expert support. That is the truth.

That is what I would say, but I would say that from authority. I have coached thousands of coaches who have incredible service hearts, who want to make a difference, who know they can help someone, and then they freeze in this moment. The “no” steps them completely out of their authority, and then they become someone completely different than the person who led the call.

I’ve noticed this on repeat. If you come into 2k for 2k, I teach you the framework, I teach you the what to be doing, and the actual skill of running a consult that is meant to convert into sales and not waste your time or theirs. I teach you that, and I watch people be able to do that. They sign one client, they’ll sign two clients, they’ll sign three clients.

But where a lot of coaches get stuck in that “I’ve made my money back”—if you’re in the 2k, that’s our first milestone: you made your money back, you got ROI—where they get stuck making $20k or even going to sell out their practice and sign 10 clients, 20 clients, however many they’re taking on, and then even at the multi-million-dollar level where I see coaches get stuck selling in the one-to-many model, is this piece: their authority.

They’re not in their authority when they’re selling, and they’re definitely not in their authority when they’re overcoming objections and talking about investments, and moving forward and doing it right now, getting out the credit card and going to make the purchase.

That authority piece can’t be bought, it can’t be faked—no fake it till you make it—it can’t be turned into a process. It has to be built every single day inside of yourself. It has to be built by showing up to your business radically with very big goals that scare the poop out of you, and then make you challenge yourself and your brain every single day.

One of the things that my coach asked me is, “What do you not enjoy coaching on in 2k, and what do other people not enjoy listening to on 2k? Let’s make these coaching calls extraordinarily valuable.” The thing that nobody enjoys coaching on, and I don’t enjoy coaching on as much, is when people aren’t getting any help on the mindset piece, and they’re not directing their own brain, and so they’re trying to sell coaching, and they’re trying to build a business, but they’re not doing any of the internal work to make that in alignment, in congruence.

They’re not using every tool they would ask their coach to use on themselves. They’re listening to their brains as if it’s truth; they’re not questioning any of it, and they’re staying in sort of the mindset dumps and staying in stuckness. I think some of this is that you don’t have a great direction of where to guide your brain. You don’t have a great direction of what are some really strong, compelling belief systems that I need in every area of my life and business to truly excel at both of these things, which is required if I’m calling myself a life coach or any type of coach.

The moment you add coach to anything, you are saying to someone, “I have wisdom, I have experience, I know what’s going on, I am a leader, I am someone who guides.” But if you’re not self-guiding, there’s no way that you can sell anything to do with your coaching practice. Self-guiding becomes the very first part of massive authority, of concrete authority, the type of authority that does not make you flinch when someone gives you a cop-out, when someone says yes and then gives in to their own doubt. And not from judgment, from a place of deep knowing: “Oh, this is what the brain does. My brain does it too. I just coach myself. I just guide my brain. I direct my brain. I don’t listen to that stuff anymore.” 

If you’re not doing that, then it becomes very difficult. I believe this is also the number one reason that coaches do not stand out. You don’t stand out in a room, you don’t stand out in a group, you don’t stand out online. Why you get scrolled past, why your message isn’t magnetizing and energizing and captivating and compelling is because you can only have and hold that energy when you are in the work yourself. 

I’ve talked about this as living in breakthrough. I’ve talked about this as going first, going often, and going with purpose. I’m finding a bajillion ways to say it, but this is what I really believe: I believe in the beginning, when you’ve never signed a client, the first thing you have to learn is how to sell with service because you’ll never sell anything if you don’t know how to have alignment with selling and service energy. Because otherwise it goes against the coach heart and your desires as a coach, which is to help someone. You can’t be out using someone’s sales method that feels salesy to you. It’s the number one objection I get: “I don’t want to feel salesy,” from coaches. Can’t feel salesy. If you feel salesy in any way, you’ve got to get through that. 

So you need a process, a framework to show you how to run a really valuable sales call that’s meant to convert, and then you need to know how to do that so well that you’re not thinking about what you’re doing, you’re thinking about the client, and you’ve turned service on and you feel that radiating through your body. And now you’re in this beautiful space of the coach heart and the coach energy.

I always say selling is coaching, coaching is selling. I’m going to keep saying that. That’s the energy, that’s the vibe. And then once you learn how to do that, you’re going to get a few sales. It’s going to happen. But what is required of you beyond those first few sales, where you nail the framework and you understand service and you nail that a few times, you’re going to get more and more people on the call. The more people you start getting on consults, the more objections you’re going to start getting.

Suddenly, it’s going to feel like the process that I started with doesn’t work anymore. It worked for the first few and now it’s broken, instead of a new thing is required of you. A new stage of growth inside of yourself, an internal piece is required of you. Now that you’re getting more consults and more people, the more people you get, the more objections you’re going to deal with.

I’m coaching right now one of my clients who’s going to probably do $600,000, $700,000 this year, and his goal is a million. That’s so close, right? You’re like, if you can get to $600,000 or $700,000, you can definitely get to a million. But his webinars aren’t converting, and I guarantee this is a piece of it.

You can’t be in authority when you’re thinking about doing it right. You can’t be in authority when you’re trying to get sales to prove something. You can’t get in authority when you’re trying to get somewhere to a goal. You’re not in authority when you’re people-pleasing and trying to think of the right thing to say, or tamping yourself down and creating smallness and not being bold, when you’re not in your conviction energy, when you’re not anticipating people’s desire to buy from you, when you’re not feeling the demand. There are so many pieces that come from it.

That is the piece, that is the missing part of the next phase of selling, is you have to be selling from authority. There have been times where I have said things, if I were on the phone with this client and I said it to them, and they’re like, “Oh my God, you’re right.” I have closed so many people from being in that place of my authority. It doesn’t matter what I say. It’s not even like there’s one right thing to say. I just say the thing from authority, and the authority is what actually the feeling, is what hits them. They feel it, and it overcomes their doubt. It doesn’t matter what I say; they feel my energy, and they’re like, “Oh, yes.”

I have watched people say yes to me when they had three other calls lined up to talk to three other coaches, and they don’t wait around to talk to the other coaches because the thing I tell them after they tell me they’re shopping around, my authority tells them, “No, I don’t even need to talk to those other people. This is my girl.” The way that I handle the thing in front of them, from saying yes right now, that’s my girl.

No one else has spoken to me in that way. No one else has held that level of authority. No one else has made me so assured that they have the solution. Not no one else has people-pleased me more, no one else has made me like them more, no one else has identified with me more, no one else has truly gotten me. No, no one else has had that level of authority for me.

This has had me walking into rooms where people feel me before they hear me, and it makes me the most powerful person in the room. It’s what’s had me have a top 0.75% podcast.

It’s what has me—I remember when I launched my first evergreen funnel for 2k for 2k, and I was told you’re never going to sell a 2,000-dollar program off of a funnel. And I did it without even having an urgency with it, not even having a bonus, not having a reason they had to buy. People said it couldn’t be done. I have defied odds for 10 years in my career, and I’ve watched my clients who really get this defy the odds as well. They don’t market the same way everybody markets. They work two or three days a week. They command higher prices than anybody else is charging because they have this piece with their selling: they sell with authority, and that makes them stand out amongst the crowd, amongst anyone else in their industry, anyone else in their niche with similar work.

People are going to pay, especially now more than ever in the age of AI, people are going to pay people with authority. For coaches, what that looks like is it does not matter if you have never made a dollar. I want you to hear me. Let me tell you a quick story as to why it doesn’t matter if you’ve not made a dollar.

I remember before I even went and got certified to be a life coach, I started marketing my business because I was already carrying authority. I had worked with a coach for a year one-on-one on my own life, and I had so much transformation that I really felt like, even if I don’t know the full mechanics, I will be able to give someone really good advice that would be worth them paying me. So I started marketing my business. At this time, I’d already started taking on a few free clients.

One of my friends became one of my free clients, and she was in an Amway business, and she invited me to come to one of the Amway meetings. I said yes to everything. I’ll go to all the things. So I go to the Amway meeting, and I walk up—I had not made a dollar in my business—and the leader of this Amway meeting had a $500,000 business. Not his team was generating $500,000; he was making $500,000. In network marketing, that’s very rich.

And I walked up to him in my authority, and I said, “Listen, I want you to know I own my own business. I’m a life coach, so I’m not looking to join Amway, but I do want to tell you in case your people aren’t seeing it, I want to tell you, I watched your pitch, I watched the other people speak, and I want to mirror back to you what really stood out to me.” I said, “This business that you have, this business offer that you have touches all humans’ eight fundamental human needs: for contribution, for significance, for growth. It captures all of them.”

I went through all eight of them, and I said, “That is really important to know, because if you know that’s part of the pull for people, is it really nails everything that they need to live a whole, happy life, then you can sell to that. You can have your people really hone in on that. Here’s where you’re able to have growth, here’s where you get the significance piece, here’s where you get the contribution piece.” I don’t actually even remember the rest of the eight fundamental human needs, but I remember those three are very important for entrepreneurs. I think connection is another one of them. 

I walked him through it, and I just said, “I just wanted to mirror that to you because I think it’s so important. You guys did such an amazing job, and I just wanted to tell you what I saw as to why you did such an amazing job. I really think if you go through this with your people, they’re going to do even better than what they’re doing now, and you’re already doing, like this was such a stellar presentation.” 

He looked at me, and he was blown away. Again, I have no coaching clients, I’ve made no money, I’m not even certified yet. And he says, “Listen, I’ve never offered this in the eight years I’ve been running this business. I have never allowed someone outside of the organization to speak at these meetings, but I would love if you got up there and you told everybody what you just told me. Would you be willing to stay and speak to people?” And I said, “Absolutely.” I said, “Do you have a whiteboard and some markers?” And I got up there and I taught the Tony Robbins eight fundamental human needs and showed them how they can incorporate that in their selling and hone in on that.

This is after the potential buyers had left and it was just the people, and just showed them where their magic was that they weren’t even seeing. That type of thing, I really believe every single one of you possesses that. It’s just whether you’re in your authority or not.

When I think back to what created so much authority for me in the beginning, let’s start there. What created so much authority? And it’s really simple. I was using my own tools and a lot of other people’s tools. I was learning like a sponge. I had Tony Robbins’ eight fundamental human needs right in my head at the right time. So I’m learning from other people. I have a coach. I’m integrating everything and using it to do big, bold things in my own business and in my life. 

I was mastering my money, I was building and bridging, repairing relationships at my current job, I was learning to sell more at my current job and perform better at my current job. I was every day, I was directing my brain to intentional thinking where I wanted to go. I was increasing my capacity.

I had so many challenges early on, little and big, but the little ones were the ones that felt the most exasperating because they were creating a story for me that the universe didn’t have my back and was kind of conspiring against me, like I wasn’t a chosen one. It was the little-bitty headaches every single day that got me super down. 

And so I was challenging that entire belief system, overcoming every obstacle, working through challenges, working to believe in myself at a much higher level. Out there marketing my business, not even fully knowing how to coach yet, but just knowing I want people to know who I am. I was doing the internal piece. Every time I went first—you go first, you go often, you go with purpose—every time I did that, I was stacking authority.

Every time I saw myself—I was working so hard on this—is to see myself as someone that was highly valuable, regardless of who was in the room. Walking into a room where I’m living in a tiny apartment, have no money, there’s nothing circumstantial that stands out about my life, but looking in that room and saying, “I have something that even this $500,000 entrepreneur doesn’t have, and I’m going to go tell them what that is”—authority. I stood out to myself, my own value, experience, and wisdom, and I took that into every single interaction that I had.

I got stronger and stronger and stronger overcoming everything that was coming my way, increasing my capacity to show up more, managing my brain at the highest level, learning from people left and right and integrating that. This is where I’m seeing people get stuck. It’s the building of the internal authority. It’s the seeing yourself and your unique value and your originality, and what makes you different, and what makes you special, and what should make someone choose you over anyone else from the beginning. 

Then you have to do it all over again when you go to scale, because you’ve built a certain level of authority selling one-on-one, but then every time people learn how to sell in the one-to-many model, they immediately step out of their authority. They get confused, they get overwhelmed, they get scared they’re never going to make it, they get frustrated from the massive failure, they get annoyed that they don’t know what’s failing and how to fix it, and they forget that the main piece that holds this all together is my authority, is me holding what makes me original, unique, and valuable above anybody else, what makes me stand out.

That’s the piece. It’s not one thing; it’s everything. The first step: learn a framework that converts on a call, because that’s the easiest way to get selling to people, and learn how to—I call it clean selling, but really sell with service. And then you have to immediately start building your selling authority, the thing that makes you stand out. You have to build that very quickly and ongoing, and the more you build it, the more money you will make. And then you learn how to sell in the one-to-many model.

All right. I wanted to share that with you all because I have just been so fired up. I messaged my coach today and I was like, “Oh my God, I’m so sick, but I am so fired up in my business. I just am so pumped.” Every piece of my body is like, “Yes, yes, yes.” This, I believe, is the thing that the Entrepreneur Coach Membership was meant to do. I haven’t been able to put my finger on it. I knew it was necessary.

I don’t know if you guys remember, but I launched a program called the 25k Group, the Fast Track Group, for students that were in 2k and knew my sales method and wanted to be in 200k, but they could not close that gap of getting that 20k minimum to get into the 200k room.

I ran it for two rounds at $5,000 for six months, and what I found myself constantly coaching on was all of the stuff I am now teaching in the Entrepreneur Membership. When I explain it to people, there have been people that have been my clients for eight years, and they’re like, “I don’t get really what you’re doing with the Entrepreneur Coach Membership.” And even my coach, Brooke, was like, “I don’t really understand what you’re doing with the Entrepreneur Membership. It feels a little bit messy. What’s happening over here?” 

This is the truth. I’ve had a podcast episode—this is my authority, right? It’s such a fun thing when you’re standing in that with your coach, so that you can create at such a high level. And I said this is the piece, though. I’ve had a podcast where I talk about how you have to start selling the thing before you can put your finger on exactly what the thing is. This is also what you guys struggle with. You’re like, “I need outside circumstances. I need clarity to sell better.”

No, no, you don’t need clarity when you have authority. It doesn’t matter if you’re unclear. It doesn’t matter if the destination is like, you see the destination, but the path is a little bit fuzzy, or you know exactly what the path is, but the exact destination for everybody is a little fuzzy. It doesn’t matter. If you’re moving with authority, you’re moving with, “I know what is right.”

I saw this over and over and over again in the 25k Group. I saw this with my millionaires, I saw this with my students in my 200k room, I saw it with my 2k room. I kept thinking, I know it’s a little bit weird, but once you have the 2k foundations, there is this piece of the mindset that’s missing. And then I also have my people who come into 200k and they’re killing it, and they’re making $50k, $100k, $200k, but they are under-earning. They actually could be making a lot more money, and it’s this piece.

And then I have people in my 2 Million Dollar Group room who are also under-earning at $600,000, $700,000. They could be making so much more money if this authority piece was in place. So this entrepreneur membership is in the middle, where I feel like the people in 2k need to move up into it. They need this growth. They need to step into this new level. And then the people in 200k need to revisit this. They need this brush-up, they need this reconnection to this piece. And so this is why I was saying it’s kind of all-level work, is because in all phases of selling, it never leaves you.

But sometimes you leave it. Sometimes you leave your authority, you leave what makes you stand out because you drop the authority, you drop your value, you drop how you see yourself and your conviction and what you know is true because you have a couple hiccups in the road. I have done this as well.

I have had times—I remember, I told the story when I first started selling 2k for 2k, one of my best clients, she’s a teacher inside the program, she’s done seven or eight rounds of 200k Mastermind, she’s in my 2 Million Dollar Group. Maggie Reyes had not bought 2k for 2k yet the very first year I was selling it. I was selling it very messy, ahead of time, before I had the tagline “Meet people, tell them you’re a life coach, offer to help them.” That was a year after messily selling 2k for 2k.

She had actually unsubscribed from my list. And then I kept going, and I built my authority through the messiness, through the hardness, through not having full clarity. I built up my authority. I used my own tools to coach myself when I was getting zeros on webinars and couldn’t figure out why nobody was buying, especially when I did awesome webinars where everyone was telling me it was the most incredible webinar they’d ever been to, but nobody bought. That’s really frustrating.

Through all of that, I’m using my own tools, knowing that this is where we all need to go. No one in the entire industry—this is true standing out—no one in the industry was teaching your first client, your first 2k. Everyone was teaching your first 100k. So I was going completely against the grain. I had no one to look to, to be like, “Well, it worked for them, so it’s going to work for me.” I had none of that.

I kept going, and what eventually happened is my authority and my experience and my wisdom caught up with what I was marketing and selling, and caught up with my clarity. And they combined, and people started talking about it like crazy. And someone told Maggie Reyes, “You’ve got to get into 2k for 2k. It’s the best program out there.” 

This is how I know, and at the time I had made $500,000, so I wasn’t a newbie. I was making a lot of money. I watch my clients at the highest level step out of their authority because they’re in a really hard phase of their business. Our job is to step back into it and to never forget what makes us stand out, and to be looking for all of those things, looking for the new angles at what makes you original, what makes you unique, what is your value that no one else possesses.

That’s our job: keep coming back to it. I believe that is what we’re doing with every single course inside the Entrepreneur Coach Membership. Every single one is sharpening going first, going often, and going with purpose. Every single one is sharpening the authority. Every single one is going to help you stand out.

The next one that’s coming up is specifically about standing out, the second part of the visibility equation. We’re going to be diving deep into authority, diving deep into originality and what will make someone choose you over everybody else, what will make people stop and pay attention to you in person, online, what makes someone want to pay you in full when they just told someone else they can’t sign up for a payment plan. That’s what we’re going to be talking about in the next course for eight weeks in the Entrepreneur Coach Membership.

This episode airs on a Wednesday. We’re closing enrollment the very next day, so it’s going to have to be a fast decision. And then I’m focusing on this delivery for eight straight weeks, and then we’ll open again for the last time of the year for our final piece of the visibility equation. But if you listen to this a year from now, in 2027 or 2028, you will still be able to get access to this program and this course inside the Entrepreneur Coach Membership. 

Make sure that you get in whenever you can. The faster you get in, the closer you get to learning what you really need inside of you, what needs to be cleaned up to really be selling with that authority and standing out in this industry. There are so many people looking for help, and they are going to choose you over AI and over big names. I know it because I see it every single day. People are choosing who they know, who they like, who they trust, and who is standing out with the authority they need to move forward for themselves instead of giving in to their doubt and instead of giving in to their fear. 

They’re saying yes to the coaches who are risking the relationship with truth, not people-pleasing, not placating, not losing their power the moment someone gives them an objection, but can stand in their power no matter what the objection is. And can stand in their power when they’re not getting engagement, can stand in their power when it seems like they’re invisible, but they feel that visibility. Someone who can stand in their power regardless of what the outside circumstances look like and are currently, and intentionally guide themselves, their brain, and all of their people towards a concrete future that they see definitively and hold so strongly that every version of themselves and everything that they say, everything that they do points towards it. 

All right, y’all, that’s my sermon this morning. Can you tell I’m fired up? I love this feeling. And listen, I had to go through a lot of drama to get to this feeling. My brain has been working on overtime to envision this big, grand result that we have created inside The Legends for me. And I am going to go with it with all of my might, prepared for anything and everything, and just really excited about the version of me I’m going to become along the way, and how I’m going to help you all and serve you all as I go through this massive growth for myself.

All right, so if you want to join me in Stand Out and develop and bring up your authority, staceyboehman.com/ec-membership. I’ll see you inside.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2k for 2k program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2kfor2k. We’ll see you inside.