Ep #388: When Challenges Stop Being Challenges

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2k, $20k, and $200k using her proven formula.

Listen, y’all. What a day. I’m still blown away by my own brain. Yesterday was a day that if I could say, “This is what I want to help coaches do,” it would be this. So yesterday was supposed to be our final day of our Entrepreneur Coach Membership launch, our May opening, and we’re closing then for the rest of the summer-ish. We’ll open in August. But the last one for a while. Final day. If you all sell something that has an open cart, open-closed cart, you know the day that you close your cart. You know what that day is. It’s a big day. 

And my nanny is on vacation. So we had intentionally built my schedule to where I worked really hard Monday and Tuesday, and then I had calls Wednesday morning early and Thursday morning early, and then I had to be done for the rest of the day. So no working because my husband had surgery, so I’m still on main primary caregiver for the baby. And at some point while I’m feeding the baby lunch, I get a series of messages.

We received a cease and desist, which is bananas. I totally, totally honor other people’s businesses. This one was bananas. The stretch and the reach, I was like, it was a reach. But we received a cease and desist. Then, within 20 minutes, we found out the 2k for 2k website is being hacked or was trying, someone was trying to hack it. So we had to email everyone quickly and say, “Do not access the site.” 

Then we find out Ontraport is down again. And if you know me and you’ve been following along since January, when we opened cart for the very first time ever for my membership in January, Ontraport was also down for three days. In fact, it kept telling us that it was up and then it would intermittently go down again. The managing of when people could buy, when people couldn’t buy, site’s up, site’s down, I felt like emails were sending at all different hours in all different orders. So if you remember that saga, we were like, “Oh, great. This is happening again on cart close.”

And you know what? I had no drama at all. My brain’s a little shocked. No drama. It was the wildest thing. I felt nothing. Not apathy. I just was having a great day, and I messaged my team, and I was like, “Listen, I trust you all. Send out an email to 2k people. Let them know not to use the site.”

Oh, and by the way, now my membership site is down. I have no idea. I just logged on to find that out. But I just have such a good team. It’s like, I trust you all. We’ve been here before. We’ll figure it out, and we’ll figure it out quickly. We have communication plans in place when these things happen. 

It took me a total of five seconds to respond and say, “Okay, extend the launch. Here are the emails I would send. This is the flow. Let people know, give everybody extra time. We’re not going to leave anybody out. No drama. Just tell people what’s going on. Send a few more sales emails over the weekend, send a few on Monday, and then by then, surely, it’ll be solved.” 

And then I immediately took screenshots, sent to my lawyers, and was like, “This is not trademark infringement. I don’t know what’s happening, but this is not it.” And here is all of our, here is what we’re doing. And then I said, “Listen, I can’t be involved in fixing any of this because I have a party planning meeting for my son’s fourth birthday party, and I’m taking care of the baby today. And I’m off tomorrow. My son’s birthday is this weekend, or on Monday, so we’re in knee-deep in birthday festivities.” And it’s totally fine. 

Even just a year ago, my brain would not have been this managed. I don’t think. I didn’t even have to manage it. I think this is what’s so important that I wanted to get on here and record a video about. I didn’t even have to manage it. There was no managing. The reaction, the natural one, the off-the-cuff one, the first one was just, “We’ve got this. This is not, we’re fine. We can hold this. We can handle this. We’re capable.” That was the go-to reaction because I have been doing what I’m teaching this month in the membership so much in my own brain.

Everyone, people have been messaging in if they don’t get it right away, like, what is this membership about? Because all my offers up until this point for the last eight years have all been income containers. It’s really easy to explain. I’m going to teach you how to make your first 2k by learning foundational sales skills. Or I’m going to teach you how to make 200k by teaching you how to sell at an advanced level. Or I’m going to teach you how to make $2 million by teaching you how to sell at scale, in the one-to-many model. Very easy. I’m going to teach you marketing, selling, and delivering. 

The membership is intangible, so it’s a lot more complicated to explain. It’s entrepreneurial mindset. It’s entrepreneurial capacity. But what does that mean? This. This is what it means, y’all.

On a Thursday afternoon when you are supposed to be with your kids and you have plans and maybe you get a text from a client who says that they want to quit and they want a full refund, even though you’ve delivered almost the entire package, when you are in your first group launch and your email platform goes down, when you are, any of these things, when you receive your first cease and desist letter, when someone threatens you with a lawyer—people love to do that now. You’re in a litigious society. Such a waste of time. But you will have these moments. You will have these days. 

And what most of us do, and this isn’t wrong, what most of us do is either, so there’s two options. It’s like cancel your whole day, and I have to get in it, and my team isn’t prepared for this, or I’m not prepared for this, and I think it’s an emergency and it’s urgent, so I must cancel everything and fix it now. Or I’m going to go about my day, but the entire time I’m going to be mentally distracted and absorbed by fear and anxiety and negative emotion. 

I felt such calm and peace in my body, and I still do today. We’re about to go birthday shopping and buy all the gifts for Jackson. I’m so excited because I love to shop for my kids and for everybody. I love to be generous. I love to buy things. So I’m very excited about that.

So that’s what this is. Being able to create that as your natural reaction. So one of the things I was telling my students on our first call, so we’re doing, May is the Identity Series. And this is a continuation. This will be something we do throughout the membership, as we will work on and come back to and work and go deeper with the different identities you have to have to be really successful.

So the first Identity Series we started with the entrepreneur identity, the coach identity, and the leader identity. And then in this Identity Series, we’re covering the breadwinner identity, the asset identity, and the thought leader identity. And they have one through line that’s very important that I’m going to be teaching. 

But what I said on our first call when we tackled the breadwinner identity is most entrepreneurs come to me and they want me to relieve the pressure for them. They want me to help them get rid of the pressure. They don’t like the pressure, they hate the pressure, it’s one of the worst parts of the job, and it’s a really difficult experience for them, the pressure. And one of the things that we talked about on this call is having an amazing relationship with the pressure to where you don’t need it to go away. It’s available. You can handle the pressure. You’re capable of the pressure. I am a breadwinner and I can handle the pressure. 

And the example I gave them is a story of, I had to double-check with my husband about this. It was actually Rick Pitino’s St. John team this year in the NCAA tournament. In the final moment of the game, when they were down, they made a play, like final seconds, to give the ball to the star of the team. And he said, “Listen, I don’t think this is going to work. I’m going to get double-teamed on defense. I don’t think this is going to work.”

And a guy who had been sitting on the bench the entire season said, “Give me the ball. I’ve got it.” And Rick said, “You haven’t played this whole season. What do you mean you’ve got it?” He’s like, “I’ve got it. Give me the ball. I got it.” And for whatever reason, he trusted him, and they got the ball, and he nailed it, and they won the game.

And I said, “This is what breadwinning is. This is what being a CEO is. This is what being an entrepreneur is. You have to be the one who wants the ball when the game is on the line.”

You think Michael Jordan was like, “I don’t want the ball. Don’t give me the ball. It’s too much pressure.” Michael Jordan’s like, “Give me the ball.” Do you think he’s resentful of having the ball? “I shouldn’t have to be the one that has the ball every single time that we’re under the gun. I shouldn’t be the one that has the ball every single final shot. It shouldn’t always come down to me.” No. He’s like, “Give me the freaking ball. I’m the star. Give me the ball. I’ve got this.” 

We have to think that for every single challenge and every single obstacle and every single part of running a business. That has to be how we see ourselves as an athlete, as a star, as the one who wants the ball, not should have the ball, wants the ball at the end of the day because we trust ourselves and we know I’m going to deliver. I will take that game-winning shot and it will go in. 

And if you feel that way about yourself in your business because you have tested it, you have shown up and triumphed over every test that comes your way over and over and over and over a period of time, that identity will develop in you. You will get to the point where you want the ball. You’re up for the challenge. You’re not bothered by the challenge. You’re prepared for the challenge, prepared. You are ready. You have your plan in place. You know exactly what you do when things like this happen. So there’s no need to stress. And because you’ve done it so many times, you’ve proved to yourself that you always get a positive outcome. That’s how I feel about it. I always get a positive outcome. 

Since I started the Entrepreneur Series, and then we’ve gone now into the membership, every time I teach a course that deeply comes from mindset and energetics, it requires of me every time I do it to walk the freaking walk. And so I got on the first call and before any of this had happened, I got on the first call. I had been up all night.

My baby is teething and sick, so I’d been up all night. We had a disastrous situation with my son in the middle of the night as well. I had been up all night, and the only sleep I had gotten was really from, the solid sleep I had gotten was from 6:30 in the morning until 9:30 in the morning. And our call was at 11, and I still had to eat and nurse my baby because I’m still nursing. And I got in the shower, in the shower 30 minutes before the call, racing. I have never gotten ready so fast in my life, but I told them, this is a sign.

And then I said it again after all of the things yesterday. I said, this is always a sign for me. We are about to blow up some energy in this container. We are about to have an amazing month together because every time, when I taught Balance, my husband broke his arm in two places and tore his labrum 100% off the bone and could not pick up our children at all. And I’m like, “Oh, okay, I’m teaching Balance this month. Makes sense. I’m supposed to be tested in this.”

When I taught Alive, no one knew, but I was, I think, eight, six weeks pregnant, eight weeks pregnant. I was in the first trimester, vomiting my guts up, and I got the stomach flu, the norovirus on top of it, and had to deliver that the entire Alive training with a stomach flu while in my first trimester pregnant. Every time.

Every time I deliver something that requires me to be walking my talk, every time this happens. And every time, it makes the teachings so much better. Every time, the integrity of it all, you can just feel it. People were going nuts on the call yesterday, and it’s only getting better from here. I cannot wait to teach you all my thoughts about the asset and the thought leader.

And Neil and I are also doing a Breadwinner Q&A call, where you can ask us anything about how our life works and how it works to support an entrepreneur at a multimillion-dollar level. And Neil doesn’t, I was telling them, Neil doesn’t coach. He’s not a coach. He’s never hired a coach. He doesn’t listen to coaching podcasts. He doesn’t manage his mind. He doesn’t self-coach. He’s not an entrepreneur. We don’t talk about business a lot unless he’s listening to me and being there for me.

But we have a really awesome, fun relationship, and we’ve been through everything. We’ve been through huge $90,000, $100,000 investments. We’ve been through that worked. We’ve been through $30,000 business investments that didn’t work. We have done it all. We’ve been through moments where he says, “You’re crazy, burning your business down.” He’s told me he’s pissed about investments I’ve made that he didn’t agree with. We’ve been through all of it.

And I think we have a really good handle on how to be a really powerful, how to really have powerful engagement when it comes to your business in this way in our relationship, how to support your spouse, how to pick your spouse back up, how to not need your spouse to believe in you. All of, we’re going to talk about all of those things on the Breadwinner call as well.

So if you’re like, “I don’t know what this membership is,” I want to let you know. It’s on the last day of your launch when shit goes crazy and all your sites go down and people can’t pay you and someone’s threatening to sue you, and you’re supposed to be off. It’s having the calm and the peace and being so capable with the pressure that you delegate quickly and you go about your day. End of story.

And then you wake up, and you’re like, I literally just told my team, hey, by the way, I just saw that the Entrepreneur site is also down. Or like, custom, we have two sites right now. We’re about to migrate over to everything being on our custom site, but my 2k for 2k program has 6,000 people in it. And so we have been testing it with my 200k and my Entrepreneur Membership just to get out kinks before we migrate 6,000 people onto a custom site.

So right now we have two, but now they’re both down. Apparently, there’s some weird stuff happening all across the country. Someone told me that all of the educational sites are down across the nation and they’re telling students not to log on. And I don’t know what’s going on, y’all. What’s happening? I feel like with AI, hacking is going to get, we’re going to have to get smart quick.

But that’s what this membership is. Can you hold the hard? Can you operate in the hard? And can you not even be taken out by the hard? I was telling them, I was like, I want to teach you two things in the Entrepreneur Membership. I’m thinking about it. I’m coaching everybody from zero to millions of dollars, millions of dollars. And I said, no matter where, how much money you’ve made, let’s just say, let’s think of the person who works a full-time corporate job and has kids and has to build their business when they get home at the end of the day, when they have no energy.

I gave this example of it being like Everest, and I said, “Listen, this membership, I want it to help you have the energy to climb Everest at the end of the day, that you could do your entire corporate job and get home and still have energy to climb Everest and believe that you could get to the top, that you’ve got it, and be excited to do that and have energy to do that.” 

But I also, so I want to strengthen you to be able to do that. But also, I want to start showing you that Everest is also just a little hill that you can easily walk. And if you are up for the challenge and are willing and excited and have the energy to climb Everest and the identity and the capacity to climb Everest, but also now you start seeing Everest as a little hill, your whole life is going to change in your business. Your relationship with entrepreneurship will change. And I bet that ripples out into everything in your life.

All right, y’all. That’s what’s happening with me over here. See you soon. Bye.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2k for 2k program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2kfor2k. We’ll see you inside.