Ep #363: Lessons from 10 Years in Business: Value Creates Money

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2K, $20K, and $200k using her proven formula.

Hi. How are you all today? Welcome to episode 362. I just turned 40. 40. I have had a lot more thoughts about it than I thought I would. And right now, I am in a place of deeply thinking about what I want this next 10 years to hold for me. So maybe I’ll do a podcast on that sometime in the future, once I have digested the moment. But for now, here we are, a brand new decade of life.

And so fitting for this podcast series because it’s celebrating and extracting value from a decade in business. It’s so crazy. I started my business when I was exactly 30 years old. So my business and my life will always enter new decades together. I feel a little emotional about that. And I will say one of the things I know is that my 30s were very much about striving, striving for this impossible life that I have created that I couldn’t have even imagined. And I feel like the 40s are going to be about drinking it in, like just relishing. That, I for sure know to be true. And also, I’m thinking like, what’s next? So, that’s what’s happening with me. It’s my birthday, or it was my birthday.

But I actually want to give you a gift. Are you ready? A few months ago, I offered a free course called How to Sell Life Coaching. And I really sat and thought about what I would share over five lessons that I wish someone had told me in the beginning, like an actual I told the students, I want to feel like I want you to feel like this is you and me sitting down to have an honest conversation. Like if you said, “Hey, I want to start a coaching business, like what would it take for me to sell life coaching?” And for me to be like, here are the five most important things. And let me just be real, don’t hold back.

And this is what I would have wanted to hear, like a real conversation. And so it became that training, How to Sell Life Coaching. And I really loved delivering it and delivering it to people new in my world, to students I had coached for years. Like everyone loved this training. And so I’ve put it together to be available to watch on demand if you missed it, or if you just want to do it again. And it’s still free, and it is an entire short course. If you’ve ever done any of anything that I’ve ever offered for free, I do not hold back value. I don’t get lost in drama about what I’m allowed to say and not allowed to say. I love to just go in there and give you a real sample of what it’s like to be in my world, and this course is no exception. My students who were paying me took this course and found it transformational.

So, if you would like this course for free, all you have to do is go to staceyboehman.com/howtosell. Staceyboehman.com/howtosell, and it is ready for you to download it and watch. You can literally watch all five of the videos as fast as you want. You get them all right at once, and then they’ll also email you once a day for five days giving you the training in your email.

And if you haven’t joined my 2K for 2K program yet, it is also going to make you a really, really irresistible offer at the end that will be time sensitive. So, if you’re thinking about joining 2K, you don’t want to miss that part. Just know it’s coming because we get people asking all the time if I’m ever going to make an offer like that again when I made the offer for the first time in the How to Sell Life Coaching course, and I haven’t made it again since then, and here it is. So, make sure you’re on the lookout for that if you are going to take the course.

And I’m going to share one of the lessons from the course in this 10 episode series, just so you’ll get a taste of the kind of conversation that we’re going to have and how powerful it is to take that course because I think it’s one the lesson one from that course is one of the top lessons I’ve learned in having a coaching business over the last 10 years and becoming really successful. I talk about the three identities that you have to develop to sell a lot of coaching. So you don’t want to miss that, but I’m also going to put that one that one will be a podcast episode in and of itself, and then you’ll be able to opt in to all of the rest of the days of the course at staceyboehman.com/howtosell. Okay.

So, let’s talk about today’s lesson. It’s very timely, the second lesson. It was actually further down on my list, and I’m bumping it up because I know it’s going to be so useful to my Revenue Challenge students, and I’m really focused on supporting them through their challenge right now. We’re like right at the time of recording, we are right smack in the middle of the Revenue Challenge. And we have been having lots of conversations around value. And in the challenge, I teach something I call the Value Plan. It’s also what I use to guide me in my launches.

And I get asked one very specific question in regards to value and the value plan every time I run this challenge. And towards the end of this episode, I’m going to tell you what that question is and give you the answer. But you have to keep listening for it. It’s a little hook for you today.

So, the lesson I want to share with you today as my second lesson from 10 years in business is value is what creates money and clients. This is very important. Like when you think I need to make money, I need to get consults, I need to sign a client, any thought of I need this, the answer is, I need to create value. In 10 years of business, I have used this statement to guide everything, every single action I take, every coaching session, every move I make is about value because I believe this is true.

In fact, I would say for me, knowing the inside of my business and how I think and how I operate and what I spend my time doing, this statement is my entire strategy for success. Create value, receive clients, and therefore money. This is why I feel so passionately about teaching the idea of 100% results, like striving for 100% results. I’ve already done a podcast about that so you can search that if you would like, if you haven’t heard it. My philosophy behind it, how I use it to coach myself, what it really means, you can dive further into that. But I do think that the number one way that we can create value as coaches is simply by helping people create results. It’s the only reason people hire us. If they could do it on their own without paying, they would. And then if we’re promising to help them, we got to help them.

And although we can’t control the people who hire us, there are a lot of things that we can do to help someone get results, and I focus only on that with all of my power. It’s like I don’t give any energy to the things I can’t control, and I give 100% of me to the things I can. I love creating value for people. I’ve been thinking about this when I was thinking of this episode. I love creating free value and paid value. I love creating courses. I love creating workbooks. I love coaching. I love creating these podcasts. I seriously love taking something from my brain and getting it out into the world. I think it is the single most satisfying thing that we can do as humans when it comes to work.

So this statement, value creates money, changed my business forever. I learned this from my coach, Brooke Castillo, years and years ago. She said, she also said this, she said value creates money, but she also said the amount of money that you have made is the direct result of the value that you have created. The amount of money you’ve made is the direct result of the value that you’ve created. And sometimes that stings to hear that statement. Sometimes that feels unfair. Sometimes that feels impossibly not true, but it is. And the faster we stop taking that personally, the faster we stop thinking it’s not fair, the faster we start stop feeling entitled around that, the more value and the more money we will make.

So if you want to make $2,000 or $200,000, you have to create $2,000 or $200,000 of value. And I will take it one step further and say that you also have to find someone to give that value to. That is part of the equation, right? Imagine if you make art and you paint this beautiful picture, and it can be worth $2,000, you make $2,000 when you find someone who agrees with you and wants the painting and is willing to pay $2,000. But you can’t get paid if you leave the painting hanging on your wall and never show a soul. Right? You have to actually go out and show people this valuable thing that you made, and you have to do that way more than you think as well.

So you have to create or give the value, and you have to create and give the value, and then you have to find the people to pay you for that value. So there’s only two problems you ever have in your business. The first one’s, I’m not creating and giving value that equals how much I want to make. And how I know that to be true is I haven’t made how much I want to make. And then the second one is I’m not finding enough people to offer it to who agree. And I think we usually have both of those problems. I don’t think it’s either or. I think it’s usually both.

And so I’m just always working on both of those solutions for my business even at the level that I’m at now, right? Even at millions of dollars sold, multimillion dollar business, I’m always working that. Another thing that Brooke said to me years ago, or maybe she just taught this and it felt like she said it directly to me, is that if you want to make, you know, X dollars, you have to give X amount of value for free ahead of time. So it’s not just that you have to create an offer that’s worth $5,000 and then you deliver $5,000 worth of value. You’ve got to also give $5,000 worth of value ahead of time so that it makes sense for someone of why they would pay that. Right?

So you can’t just think my coaching package is worth 5K. You want to also think, how can I give 5K of value ahead of time? How can I demonstrate that my offer is worth 5K of value? Right, that’s my job. That’s what marketing is, demonstrating that I know what I’m talking about, demonstrating that I am worth the value that I charge. Not just saying it, demonstrating it.

So if you’re in 2K, if you’re one of my 2K for 2K students, I believe we do this in a few ways, a few simple ways. I reinforce this a lot in that program. We do it by being the coach, being all capitalized, like being the coach whose coaching is worth 5K every day and every way. Like taking ourselves with us everywhere we go as the coach who’s being paid $5,000. Like what difference would that be if you showed up to the world as if being paid 5K every day is your norm. That’s just who you are. Like being that version of yourself. Every day to every person, every encounter that you have. Not like picking and choosing, oh, I think this could be a sales opportunity, so I’ll turn it on, and then I’ll turn it off when I’m at home or I’ll turn it off when I’m with my friends or it’s not something that you’re turning on and off. It’s just who you are. That’s the first thing. It’s simple, not easy.

But the second one is by having conversations that create that amount of value. And I think we do that by being able to explain someone’s problem better than they understand it themselves and then by showing them a simple, clear, doable solution and helping them see the impact and the value of that even when there are obstacles and even when it’s hard. And that’s my 2K for 2K process in a nutshell. Like in a very simple explanation, I walk you step-by-step how to do that through that because it’s so important. If you can explain someone’s problem better than they understand it themselves, you have already given them 5K of value. Like knowing what the problem is and knowing what the solution is worth $5,000. Then believing that solution is clear and simple and doable and the person believing they could actually do it worth another $5,000. Then it becomes suddenly very easy to think paying someone $5,000 is a good idea. And we do that on consults. Like that to me is the easiest place to start doing that.

We give value ahead of time and demonstrate our value in the conversations we have, in the connection we make, in the marketing that we do, and then we really demonstrate it on the consults. I think consults are the most valuable thing ever. Like we can create $5,000 worth of value in a 1-hour consultation. And if you don’t believe that, then you’ve got to take 2K for 2K. Let me show you how a consultation could be that valuable. 

But we can also create $5,000 worth of value on a webinar, on a live stream, on social media posts, or again, the most simply by showing up and being a coach to everyone you interact with. Not coaching without permission, just being a coach where if someone didn’t know what you did for a living and they engaged with you for an hour, and then you left and they turned to someone and says, “Who was that person?” They’re like, “Oh, they’re a life coach.” And they’re like, “Oh my God, that makes sense.” That’s what I’m talking about, that you wouldn’t even tell someone you’re a life coach, but they would immediately know that it was true and it makes sense by how they engaged with you. I think your being can be transformational to people. I’ve signed so many clients just by my presence impacting people and them thinking I want what she has. Them following me on social media just being myself in the world, living my life, thinking I want what she has. I want to figure out how what she knows that I don’t know. So many clients that way.

So I told you I was going to the question I get every single challenge and I was going to tell you what that challenge was and what the answer is. And so the question that I get every challenge when we’re talking about, let’s say $25,000 in 30 days. And I tell someone you have to create $25,000 of value before you get paid $25,000 in cash. And I take it a step further and I say, the way I think about it is if I’m doing a launch where I’m doing marketing leading to a webinar and then a webinar to a sales pitch, then to sales emails to offer my whatever I’m offering. If that were my setup, the way I think about it is I want each thing I do to be worth $25,000. 

So if someone’s following along to my marketing, I want them to receive $25,000 worth of value just from my marketing. Then I want them to receive $25,000 worth of value on my webinar. Like that’s just the way I think about it. Not from a place of I have to create so much value that I’m in lack and I’m desperately trying to create value, but from a place of I love to think about that with my brain. It’s like if I want someone to pay me $25,000, then how do I demonstrate that I’m worth 25K on this webinar. I used to think about this with my 200K mastermind when it was $25,000 and I did a three-day live event ahead of a six-month mastermind. I wanted people to forget that there was ever a six-month mastermind. I wanted people to get $25,000 worth of value from the three-day live event.

So then I started thinking, if I only had three days to teach them how to make 200K and to give them $25,000 worth of value, what would I do? What would I say? How would I time things out? How would we orchestrate this three-day event? It made the events so valuable, so valuable that people would say to me without me seeding that, be like, oh, you’re going to get 25K worth of value. Like they would come and be like, I forgot there was a six-month mastermind. I can’t believe there’s still six months to go. I can’t believe this isn’t just that. Like this is worth 25K alone. People started mirroring that back to me because I decided to think about it that way, not from a place of lack but from a place of fun and desire and abundance.

So the question that I get again is how do I know what is 25K worth of value in, you know, on a webinar or in 30 days? Like how do I know what I could do to equal that value? And the answer is you don’t. I know that’s not the one that you want. But it’s the real true answer. It’s your best guess. We create a value plan with our best theory of what is 25K of value in 30 days or on a webinar or on a live stream. And with our desire, like I’m so excited to give this huge amount of value. I think of it seriously like Christmas. I feel the same way about dropping a free training or an entrepreneur series course or even this podcast, the same as I feel buying and wrapping a gift for my son. Do you feel that way about your marketing and about the value you give ahead of time? Like start there. Does it feel that way? Like Christmas, buying and wrapping gifts for your kid.

Now, coincidentally, I didn’t start this episode out and mean to be an ode to my mentor, Brooke Castillo, but I have learned so many amazing things from her. And one of the other amazing things I learned from her is that gift giving is for you and you receive the value of gift giving before you give the gift, so it doesn’t matter how someone receives it. That also changed my life because gift giving is my love language. All of my friends will tell you, everyone that knows me, that gets gifts from me knows I am obsessed with giving the perfect gift. And I will spend hours thinking about, I mean so much time shopping for the perfect things, thinking about the perfect things. It’s just how I express my love. It’s a good thing I’m rich. I was meant to be rich because I love to give gifts as my love language. It makes me feel so good to do it, and it doesn’t even matter how they receive it. It just feels so good.

And this is how I think about value. I am picking out the perfect gift for you. And listen, yes, every once in a while, you’re not going to nail the perfect gift. I don’t always nail the perfect gift, or someone doesn’t always react the way I anticipated. Sometimes it’s because they’re not good at receiving the gift, but I don’t make it about me and I learn about the person and their preferences for gifts in that moment. And I’m going to talk about that in just a second, but I actually just thought about the funniest story. Can I just take a detour real quick and tell you a quick, very funny story about gift giving?

Last year, so my mom is notorious for putting the worst, worst things on her Christmas list. By the way, I would tell her that I was telling this story. She would not be offended. But she puts the worst things on her Amazon list. the worst. And then we all talk about it. We’re like, what? We’ll take a picture and send it to my siblings and be like, this is on Mom’s Christmas list. What is happening?

So last year, I decided to gag her and order her the worst of the worst on her list and then wrap them up in like my fancy, beautiful wrapping paper. So she had, one of the so the three things I got her, she had 1,000 post-it notes on her Amazon list. Why? Why do you have 1,000 post-it notes on your list? A paper shredder and light bulbs, rechargeable light bulbs. This is what I mean by the worst things on her list. So I wrapped them up in fancy paper, and the whole family was in on it. Like we cackled every time we talked about it in anticipation of how awkward it was going to be when she opened them and then I was trying to prove a point when she would open them and it would be really awkward like, why did you get me these random a paper shredder and light bulbs and post-it notes? These are not good gifts. And I was going to be like, see, don’t put them on your Amazon list. I really thought she was going to be like, “Oh, thanks.” And then we were going to laugh. I had actually gotten her other real gifts and I’d hidden them away. But the joke was on all of us because she freaking loved it and appreciated it. She said it was the perfect gift and was so confused why we were all laughing, and then she called us assholes.

But we had to educate her on proper gift requesting etiquette. She was saying how she doesn’t put any she puts stuff on there that she doesn’t want to spend money on herself. And we were all like, “Yes, and no one else wants to spend money on that either. That’s why you don’t put it on your list.” It’s like putting like garbage bags on your list. Like no one wants to buy that either. Like don’t put that on your Christmas list. So, last year, I learned about my mom’s gift preferences. I learned that she really does like it made her day. She and then she I was texting her about it the other day, and she said, “Jokes on you. If you ever lose electricity, you’re going to know the value of having rechargeable bulbs.”

So, I think of this as when I’m giving value, I am doing my best to think of what could be the perfect gift for them. And then I’m giving it to them. And then I get to learn whether it actually was or not. Maybe the thing I would have bought her that I thought was perfect wouldn’t have been perfect. She loved her gifts. So it’s either what I like to say, winning or learning, winning or wisdom. And that’s what we’re doing with the value we give to people in the world. We’re wrapping the most beautiful Christmas gift that we can possibly think about, and we’re giving it to them, and then we’re seeing if that was their preference or not. And then if not, we’re like, okay, next time I know that they like this or they don’t like this. They don’t like it when I spend this much money on a gift or they like it when it’s more practical. They like a luxury that they wouldn’t spend for themselves. They like this, they like that. We’re giving from desire, finding out how the person receives it, and then learning how to be a better gift giver.

I love thinking of it that way. I love thinking also of value as being for me. Like even if no one buys, I become more valuable when I give the value. The more practice I have at giving value, the better my value gets, the more valuable it becomes. So I want to practice giving value as often as possible. I want to stretch my value. I won’t know ahead of time what value is needed to create whatever amount of money that I want to create, whatever amount of money you want to create, we won’t know ahead of time. If we did, we would have already created it. We would have created the value and we would have created the money. 

So I have to have this mindset of posing a theory and going out and testing it. Like I think this is an awesome marketing idea. I think this will be a really valuable training. I think people will really love this. And then we see, did they sign up for it? Did they attend? Did they purchase afterwards? Whatever it is, right? Whether it’s a consult or a webinar, and knowing that we will know that we have in fact created $25,000 of value only when we are paid $25,000. And we can’t have any entitlement or frustration or anger or resentment around that.

If you gave it your all and you put more energy and effort than you’ve ever put into it and you didn’t make 25K, guess what? You got to go again. We’re not entitled to I gave you all of me and so you should give me 25K. It’s just not the way it works. That might have been your first iteration of what you thought was all of you. So next month, let’s try to be even more. I can promise you all if you’re like, I gave everything I had, then you just aren’t scratching like you’re just not like there’s so much more in you. You haven’t scratched the surface. You’re giving yourself a self-imposed limit of what you have that’s possible. And it really is like that’s it. It’s that simple. 

And what keeps us from doing this from like I like to think of it as like giving value with reckless abandon. What keeps us from doing that is being transactional and entitled with the value. I spent time on this. This should have gotten this result. This got the result in the past and it’s not getting the result now. It shouldn’t be this hard. I shouldn’t have to give this much. I gave all of me, and I didn’t get the result. All of that, I like to think of as anti value thoughts. It’s creating a new concept here, anti value. That’s what that is, non-valuable thoughts, low value thoughts. If you’re in my 200K mastermind, we talk about low value cycles and low value thoughts. Those are all low value thoughts. And I’m not judging you for having them. You have a human brain. I have those thoughts too. I get entitled too. I just check it a lot more often than I see other people checking it.

And the more low value thoughts, anti value thoughts that you have, the less value you create. And then the more that’s going to show up and how you get paid. So it’s like if you’re wanting to make 25K in 30 days, you give yourself all of you or you give the value all that you’ve got. You give your people all that you’ve got, everything inside of you, all the energy you possibly can. You don’t make any money, worst case scenario, you make no money. The chances of you making that 25K, if you then adopt, I spent time on this, this should have gotten the result, it shouldn’t be this hard. I shouldn’t have to give this much. Any thoughts like that, you’re just going to go create zero again. I know this because I used to do 10 pitches a day selling slicers and mops and dicers and all the things. And the more entitled I felt to I did the perfect show, they should have bought, the more zeros I got. 

And yeah, there were days where I went into stores and every show I did was a zero, and I walked out of that store not being paid a dime for 8 hours, 10 hours of work. I actually think that’s what’s made me an amazing entrepreneur is that for seven years I did that and so I never like there was no entitlement. I didn’t get paid like even a two-dollar-an-hour wage. I got nothing. I was a contractor. You sold or you made nothing. And so I understood that I couldn’t stay in that cycle forever because I was just not getting paid. And other people would just quit. But for me, I was like, okay, let’s figure this out. 

I ended up becoming the person that knew how to sell in every store across the country, in every community, in every type of environment, with every type of crowd, with every type of offer because I just refused to keep having zero shows. I refused to stay in the feeling of entitlement and taking it personally. And just decided, okay, I got to learn about these people. They didn’t love that perfect pitch. If they did, they would have bought. That perfect pitch wasn’t the value that they needed. I didn’t give each of those people $40 worth of value because they did not buy the product. 

So I have to figure out how they need me to do the show to make it valuable for them. I need to figure out what demonstration I need to do, what examples I need to talk about, the speed to which I need to speak to them, the formality to which I need to do the show, how engaging I need to be, like all of the things. I have to figure out what they need to feel comfortable, excited, and desired to buy the product. That is a high value thought or what I call a high value cycle. Not taking it personally and just like I got to figure it out.  Like my job is to desire giving value like it’s Christmas, to feel positive anticipation of people receiving that value, going out in the world to offer that value, and then to keep evaluating and adjusting and improving until I make the money I want to make and to be a really good sport about it the entire time. 

Another thought my coach Brooke gave me years ago was the impact is none of your business. I remember where I was when I heard that. I was listening, I think she said it on a podcast or it could have been a coaching call, but I was in the parking lot of a juicery. I know the exact juicery I was at. I know the exact moment, like I remember it like when you hear something that changes your life so deeply that you’re like, I remember the like I’ll never forget the time and space. That’s what it was for me. The impact is none of your business. That thought helps me be a really good sport. It keeps me playing the infinite game of becoming more valuable day by day and believing that value will compound and pay out eventually and maybe in ways that I don’t expect.

So for example, I offered free coaching for six weeks to a client when I first started my business. And then I offered her paid coaching and she said like either she couldn’t afford it or her husband wouldn’t pay for it. It was something like that. She really wanted to do it and she was a stay at home mom and I don’t know what the whole scenario was, but basically husband wouldn’t pay for it. But she found it so valuable that she talked about it to her best friend all the time. And her best friend looked me up and asked me for a consult and was my first paid client. And I coached her and she paid me for years. 

That’s what I mean by like the impact can’t be your business. You can’t be transactional. I gave you six weeks of coaching for free, so you should be paying me. Maybe you were never supposed to pay me and actually, this other person that you know is it was supposed to always be my client and pay me. That’s how it felt. I was like, oh, this was never supposed to be orchestrated that way. It was all supposed to be orchestrated in a way that I could have never anticipated or imagined because I didn’t know the other person involved. I had no idea that they were even interested in life coaching and that they would be introduced to me.

And actually, fun fact, the person who said no to the coaching ended up saying yes years later, I think three years later, and paid me for quite a while as well, and then also ended up working in my company for quite a while. So that value paid out tons as well. Another time I created a free training to sell my 2K for 2K students. And I thought this was years ago. I thought it was going to hit. I was so excited about it. And then it had really low signups like to get people into the training. It converted really well. So the people who joined like such a huge number of them bought, but we struggled to get people to sign up for it. And after as I was evaluating, I had a couple colleagues look at the marketing and they were confused as to what I was offering. 

So it turns out the name, what I had called it, people were confused about what it is and the value that they would receive. The people who joined it, they had I had the chance to demonstrate the value, so they got tons of value because I don’t hold back. I didn’t hold back because it didn’t perform well and because there was only so many people that signed up. Like I make sure I give the same training that I would give if however many people I wanted to sign up signed up versus, well, now there’s only this many, so I’m not going to give the same training. No, I don’t do that stuff. I give the training I was always anticipating giving as if everybody that I had wanted signed up. And because of that, people did like it converted very, very well.

And now what’s really interesting is it’s become one of the most valuable assets in my 2K program and I send people to it all the time. I’m like, oh, have you done this training? You got to go do this. It’s become such an asset that now I even market like, oh, you have this problem, go to this bonus course here. It’s going to solve it for you. So it ended up being a better fit for paid clients than free clients, right? And I could have never anticipated that ahead of time. The value came later. I just created something for free that should have been for paid. But I let it be none of my business in real time. I didn’t get transactional. I stayed open to receiving the payout. That’s the way I like to think about it. I’m open to receiving the payout. And the only time I make the impact be my business is in my honest and fair evaluations that will create more value for myself.

So an honest and fair evaluation means not beating myself up, not victimizing myself, deciding to see what value I do have and I did give, honoring my effort, honoring my creativity, honoring my ideas, not discrediting them or myself because they didn’t produce what I thought that they would in the time frame that I thought they would. And then radically taking responsibility if I didn’t get paid without the drama. I thought I created a $25,000 value plan. I thought I gave $25,000 of value. I planned to. I didn’t because I didn’t make 25K. So my theory was wrong. What is there to learn here? Like how was my theory wrong? Where might I have fallen short? What was off? What could have been better? I ask myself 100 different thought-provoking questions to engage my brain in evaluation.

And I believe that an evaluation is also not a punishment for not creating the sales I wanted to create. It’s for me as well. If you’ve listened to my podcast about failure gold, it’s for me to extract value. It’s not punishment. It’s how I become even more valuable, how I receive even more value. Like for me, I remember I saw my first 12 consults all said no, and I was charging $5,000 at the time. So that’s $60,000 that was on the table that I did not get early on in my business. It would have been life-changing. And I decided I’m either getting paid $5,000 or I’m getting $5,000 worth of value. I’m either making 60K or I’m getting $60,000 worth of value. And what I learned from evaluating those consoles gave me every yes from then on out for an entire year straight and I made $150,000, more than double that value from what I learned in the failure of it.

So the gift of value is always actually for me first. I go first with giving value and feeling valuable, believing myself to be valuable. I go first. I give value often and freely with abundance and openness to demonstrate my value ahead of time. And I give it with the purpose to create transformation and then clients and then money. Transformation, then clients, then money. And when the money comes, that’s how I know I’ve done my job. All right. That was a good one. I’m all worked up. That’s today’s episode.

If you want that free course, How to Sell Life Coaching, it’s going to be available for a limited time. Make sure you grab it at staceyboehman.com/howtosell. And I will have another lesson for you next week, my friends. Have an amazing one. I will talk to you soon. Bye-bye.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2k for 2k program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2Kfor2K. We’ll see you inside.