Ep #404: An Inside Look Into My Personal Visibility Strategy

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2k, $20k, and $200k using her proven formula.

Hey coaches, welcome to episode 404. Today I’m going to share with you an inside look into my personal visibility strategy.

First of all, though, I have to tell you the craziest frickin story ever. I’ve been telling my clients for a long time that every time I teach something in the Entrepreneur Membership that it’s very like, “You go first, you go often, you go with purpose.” So I’m always called to do that. Whatever I’m teaching, it’s like there’s always something. This one’s kind of a funny version of that.

But this morning, it’s a Friday morning, and we had scheduled someone, my husband had scheduled someone from ADT to come to our house and fix our security system. It keeps giving like a signal in our basement like one of the windows isn’t working, but it actually is working and can’t get it to go like off the main terminal, and anyways. He set it up for Monday. I’m going to be filming out of the house and so he said, “Come Monday.”

They scheduled it wrong. The guy came today. I’m, I had just gotten out of the shower, and I’m putting lotion on and just like getting ready. I’m butt naked in my bathroom. I have like a really big bathroom. Doors closed, doing my thing. I’m in a reverie, thinking about my business, planning this podcast in my head. And all of a sudden, I hear, “Oh, oh, oh, oh, sorry, sorry, sorry, sorry, sorry.” And it’s not my husband’s voice. This ADT guy walked into my bathroom without knocking, just saw me butt naked. Butt naked, y’all. 

What just happened? And I’m like, okay, this is not the visibility I’m going for. But now, I just want y’all to know when, inevitably at some point in this series, we’re going to be coaching a lot on all your thoughts of people seeing you. Well, listen, now strangers have seen me naked. I now know how that feels as well. All right, let’s go. 

So, today, I’m actually going to answer a question or a comment. And I don’t know, this comment might have been genuine. I read it as like a little bit snarky, but maybe I just read it wrong. It could have totally been like a genuinely interested question.

But months and months and months ago, like many moons ago, someone commented on my social media, and she was like, “Well, like how do you actually make money though? Because it seems like all you do is post photos of your kids.” And even if it was meant to be snarky, I thought about it a lot. I think it happened maybe like six months ago, and I’ve been thinking about it. I’ve brought it up in my teachings. Like I’m like, okay, what is this thing? 

And a lot of what I think works for me, I’m going to be teaching throughout the series in pieces here and there. But I wanted to kind of share with you what I’ve come up with. So, the first thing, as I’ve thought back, because I in the beginning, used social media so heavily, and I just think my visibility strategy has changed so much as I’ve changed so much, as my business has changed so much, as my client base has changed so much. So when I think back to every phase of my visibility, one of the things that I believe is true that is my like first and foremost strategy, which is also why we’re starting with Clientele as the first course inside the Visibility Series, is that I’ve always placed my strategy and created it from thinking of the highest impact to my clientele. 

So, in the beginning, when no one knows my name, the highest impact that I can have with someone is getting in front of them face to face. And I believe that every entrepreneur, if you ask them, like, how did you get started in the very beginning? I bet 60 to 75, if not much higher, percent of them would say, I got out of my house and I met people in my community. Like I engaged with people. I, you know, talked to real humans and told them about what I’m up to and made offers for them. 

So in the beginning, the highest impact from my business and for people in the world was meeting me in person and hearing me, feeling my energy, hearing me speak and tell them, “I’m a life coach,” and knowing it by my presence. Like, verified, I can tell, makes sense. You’re so confident, you’re so calm, you’re so grounded. You’re so thoughtful, like whatever. But in person, let me have you experience being in the presence of a coach. So that was my strategy. That’s how I got visible.

Then I started live streaming. Actually, in the very beginning, I was like posting when I was meeting people in person, I’d be posting like motivational things on social media and posts from time to time. Like I was doing that as well. Then when Facebook Live first went live, like when it was first available, the day it came out, I started live streaming. I just knew it was for me. Like immediately, full body, I’m going to be amazing at this. And I used to live stream all of the time. I mean, multiple times a week. I was constantly going live. This was back when everyone had an attention span and it was really interesting to watch people’s live streams. You wanted to be drop everything to watch them. And so that’s what I was doing. 

And then I also had social posts. And so that was really my second iteration. I’m meeting people out in the world, I’m live streaming, and I’m posting on social media. So now I have like three main things I’m doing.

Then in the third phase of my business, I launched my podcast. And I wasn’t live streaming as much. I was really focused on my podcast, and then I started sending emails and dabbling in some webinars.

And then the fourth phase of my business, I was really rocking the podcast. I got voted best content in a year’s period with my coaching school. It was like really putting all my intellectual property onto the podcast. I started getting really into email marketing and webinars. 

And then in like the fourth iteration of my business, I’m podcasting, I’m really going hardcore with emails. Like I found that email marketing works so well for me. I love to write. I have lots of things to say. I can connect really easily when I’m writing, and so I remember like I have a book in 200k that’s like one million dollar copy. It’s like all the copy I wrote to make a million dollars, and then it was like a huge volume. Like we had to stop printing it because it was so big.

And then the next phase of emails over a year that made me $6.4 million was like this tiny book because I’ve gotten so meticulous and impeccable with my writing and in my copy. So I really doubled down on email.

Then it was funnels. Then funnels and ads and doing live funnels, evergreen funnels. I did that for years. Then I got really burnt out and tired of worrying about click rates and adjusting funnels and constantly talking about ad spend, and I missed the connection to my clients. So I went back, I stopped doing ads, stopped doing any paid marketing.

And now I use my podcast, I started live streaming again, and I am still very, very strong in my email marketing. And I do post on social media, I do use social media. We’re going to talk about my strategy there because it’s different than what a lot of other people are doing. Now there are a lot of people who do what I do, but it is different than what I think is being put in your face a lot. And there’s a difference between everybody’s doing it versus it’s in my face a lot, and we’ll talk about that as well. 

But this strategy, I need you to know, this is very important because I have clients with lots of different strategies. Substack strategies. I just had a client that has made like $100,000 very recently by using Substack, teaching Substack, like really exciting. My people do very interesting, exciting things. They’re not all the same.

So this strategy has to do with my alignment marketing and where I believe my people get the highest impact from me. Like I love it, I enjoy it, I feel really good at it, I’m interested in getting better at it, and my people also engage in that way. It wouldn’t work if my people, like I was like, “Oh, I want to do this thing,” but my people refused to engage this way, right? And I don’t think it would also work if it was like my people really want to engage this way, but I hate it. That is not alignment marketing. 

It’s like I found the path that my clients enjoy and I enjoy, and that’s my visibility equation. That’s my strategy. That’s what I then want to go all in on. And it doesn’t matter, like lots of people are on TikTok. I’m not on TikTok. I don’t enjoy being on TikTok. I might try TikTok. I’ve been open to it. I’ve been considering it. 

And what’s really interesting is my clients behave differently on Instagram and Facebook. And so I use them differently. I go live on Facebook, I post and do stories. Like stories work really well for me on IG. And so I just paid attention to what do I enjoy doing? And even within those platforms, like I don’t know how to make a Reel. If you ever see one, someone else has created it for me, and it hasn’t stopped me. We’re going to cross $50 million in the coming months. And so it doesn’t matter. What does matter, it’s like everything works.

What matters is that you love it and your people, like use it and they love it. Coaches love to listen to podcasts. That’s always been one of my strongest streams of being visible to my people. And I can hammer. I like wrote eight emails in like 45 minutes the other day. I can just hammer emails out. I get into a zone where I’m so connected to my people. I love it. I’m like, I have too many things to say to them. So I think that’s really important to know, your alignment marketing matters. You want to start there. 

So my social strategy, because that was the question, right? The original thing that made me start thinking about this in the first place. The original question is, well, you don’t really use your social media to talk about your business. It’s mostly photos of your kids. So my social strategy is also different than content creators and influencers and influencer marketers that are very heavily focused on viral content and cold traffic. That is one way to do it. Now, it’s also the 1% way. It’s not the only way, nor the only 1% way, because I’m also in that 1% category. 

But I think it seems as if that is the only way and that is everyone’s way because the top 1%, number one, can spend a lot of money on ads, getting their ads in front of you. And they’re also so extraordinarily experienced that they are doing everything that they need to do in the exact way. Like they’re hitting the algorithm lottery, except I don’t believe that it’s luck. I think that they’re very talented at that. And they have to love that.

I hear them talk about eight hours of recording content, eight hours of editing. Like that is the majority of their week, is they consider themselves content creators. They consider themselves influencers or influencer marketers, whatever you want to call that. Like that’s their jam. They love creating viral content and increasing followers. Like that’s their path. I’m just assuming they love it. I just don’t think you can be really, really wildly successful doing things you don’t love. 

I focus my social media and my podcast even on relationship marketing. I am not the only multimillionaire doing that. I know lots of people making even more money than me that also use my strategy who are similar to me in what they care about and what that brings them joy. And their social media is more geared towards nurturing their existing audience, speaking to people who are already in their world. It’s not geared as much to cold traffic and get them in, use that, you know, viral reel to get them into a funnel to do the thing, right? That’s not everybody’s way. 

And I will say, and I’ve been saying this for many years, my company’s revenue and profit, because I do think both of those things matter, are often much higher than people with 10 to 30 times more following than me who are like going viral. Not everyone, there are people that also make more money than me, but I’ve just seen people who have 500,000, a million followers, and they talk about their revenue openly because it’s amazing and as they should. And I’m like, holy shit, I make more money than them. And I have like 36,000 followers, like the same year after year after year. I think it’s new people because not everybody just like stays a permanent follower. But I have a very small but mighty following. So I think it’s interesting to think about like my revenue competes with people that have 500,000 and a million followers. I just do it differently than, like let’s say we have the same revenue. I have one path, they have one path. It all works. 

So what I do is I speak to the people already in my world. I build and maintain relationships with them. And I gear it towards how can I serve them? How can I help them? What do I want to share with them? How can I continue to build and maintain this relationship with them? Like that is how I use my social strategy. And sometimes I use it to sell, like very directly, “Hey, just so you know, this is what I’m up to.”

Now, I did it the other way for a while. I used my social and my team kind of ran it, and it was very geared towards bringing people in and running them through my 2k for 2k funnel. It was very focused on cold people and letting them know what my philosophy was and my process was. And I didn’t love it. It doesn’t mean I won’t love it in the future. I never want to like make you think I’ll never do something like that in the future, that I would never gear my social media towards cold traffic.

Like, if I find that’s in my next alignment and I start enjoying it or I have a change or I have an involvement, I’m always open to that kind of stuff. But I did it for a while, as of now, it’s not my jam. I didn’t love it. I really love using my social media and speaking to people that are already in my world. And if I’m going to be like really heavily aggressively going after cold traffic, I’m probably going to do that through a paid ad and through a funnel. That is how I want to do it. 

It’s important to me that my social media also feels like me and represents me. And I am a mom. So when someone asked me, well, it seems like your social media is just photos of you and your kids. Like, yeah, I spend a lot of time with my kids. That represents me. I am a mom. I’m not niching to moms, and I think that’s really important. But I’ve really contemplated this deeply, and I think it’s an added layer of value that I now bring. An extremely valuable layer that I bring.

I was coaching someone the other day, and you know, she was saying how she’s just so tired. And she said, “I have kids.” And she’s like, “Listen, I don’t want to blame my kids.” And I stopped her and I said, “Listen, there’s a difference between I’m blaming my kids for being tired, and I have a very real circumstance of not getting enough sleep and not having the same mental bandwidth as an entrepreneur who does not have children and can focus on their business 100% of the time, while I’m building my business and raising and birthing humans.” That circumstance is very different, and my coaching needs to account for it if I’m going to do this long term. I think that’s real.

And that’s something I didn’t understand before I had kids. I would have probably thought it’s all the same, and I still coached my people very well. Like even some of my early clients had kids, and I coached them to create lives that blew their minds, create businesses that made hundreds of thousands of dollars, love their lives. But I think now like it’s added a richness to my coaching because I understand that. 

I do not put myself in rooms with coaches and mentors that either don’t have kids, have no experience of building while also being so pulled in another direction, or that they don’t have an understanding of that because they coach so many people. Like one of my coaches does not have kids, but she coaches so many moms, and she really does it very well. Like I feel like she gets it.

But there are people that I watch their marketing, I’m like, man, they don’t get it. Like I would never put myself in that room. They’re brilliant, but I just know in the space that I’m in right now in my life, like I need someone to know the very real experience that I’m going through of being pregnant, being postpartum, nursing, and having my day interrupted every three hours. I’m still nursing 13 months in.

That’s a whole other conversation. Did not think I would be here in that place. But still, to this day, my day is being interrupted, my nights are being interrupted sometimes. Like to me, I need someone that can hold that for me and not just give me the answer of you got to produce more hours and produce more effort and work harder if you want to grow. Like, I need that. 

And so because it feels so important to me that someone either has the ability to hold that or has actually had that experience, it could be one or the other, it feels important for me to talk about it on my social media. And I do. I do talk about it. I do talk about that experience. It’s not just photos of my kids. Every once in a while it is. And you know what, I have people telling me that reading, like if I do a birthday post or just like a post about, I used to with Jackson, I did every month. This did not carry over with Sissy, bless my heart and her heart. When you have two, it’s just like I’ve not kept up with all the things. But with Jackson, I used to do every month, like one month, two month, three month, and here’s how you’re changing and, you know, here’s what I’m seeing.

And people have told me how much they love that. They’re like, you know what, like it feels so good to read your thoughts about being a mom. I love hearing your journey. And every time I read this, it brings me joy, and I appreciate being let into your joy. And even though this isn’t my circumstance right now, maybe my kids are older or I don’t have kids or whatever, like I appreciate getting to see you enjoy your life at the same time as build your business because I really believe that all of my coaches want to enjoy their lives and build their business. So they want to see a social media that encompasses an entire life experience as an entrepreneur. That is what I believe, at least for my people. 

I teach a concept called The And Life, and it’s a part of the course balance inside the Entrepreneur Coach Membership. And I believe my social media is an example of going first and living my and life, making millions and the feeling of being a stay-at-home mom. Like that’s my end statement. Being there fully for my kids. I want both. And I think that there aren’t a lot of examples of that.

And I think it’s quite powerful for my particular audience, who many are moms with children of all ages or women who want to be moms. Like I get those messages all the time that I’ll have students who are very successful and they’re like, I want to be a mom one day, and you really make me believe it’s possible for me to manage this business and have kids and do it the way I would want to do it. And that feels so good to me. That’s not everyone in my audience, but it is a lot of my audience. So it’s not like I’m niching to moms, but I do think that it is who I am and it’s what I’m doing outside of being an entrepreneur. 

And I had a robust personal life outside of entrepreneurship before I had kids as well. And I have always advocated for that. I think that if you are a life coach, not just an entrepreneur, it’s important for your clients to see not just that you’re building a business, not just that you’re living your life, they want to see both. Like, they want to see your life; they also want to hear about your business and like building something because even if they’re not going to build something, like they want something, and to see you building it allows them to connect to what they want, regardless of what it is.

So I just think having both, that is the truest thing to me if I’ve investigated every piece of why I even do what I do, that’s it. Like I want to show both pieces of me. I want you to see me floating down the lazy river at the Four Seasons Orlando and doing VIPs in Disney with my mouse ears and my Etsy Disney shirts. I want you to see that. Because that’s what I love. That’s me living my life. I’m so happy when I’m in an Etsy Disney shirt and wearing some mouse ears and some Lululemon shorts. I’m happy. I’m so happy. 

And then I also want you to see me like dressed up to the nines, head to toe, looking fabulous, delivering A Day in 200k, doing my thing, working hard. I want you to see both of those things. I want you to know I’m a real human and I enjoy my life, and I get to live the crap out of my life, and I love building my business. And so there’s plenty of posts that you can see that are like that. But I also don’t think there’s a lot of examples out in the world like that. There are, but there aren’t at this level, like at the multi-million dollar level.

I really love Emma Grede. I’ve been following her for many, many years because I also keep up with the Kardashians in my spare time at night. And so I have just known her since like the very beginning of her getting involved with SKIMS and Good American, and I love her. So this is not a knock, but she did a reel recently and it was like a day in the life, like come see what my everyday looks like.

And so I was so excited, watched it. And it was time-stamped, and so she like gets up at 5:00 AM and she’s going to work out and making her smoothie and getting ready for her day. And then at 7:45, she wakes up her kids. Now they are older, but I’m assuming this might have been the case forever. I don’t really know, but from what I’ve heard about her philosophy and things, I think it could be a very similar like core day in the life of. But her kids are older. 7:45 wakes them up by 8:30, she’s at work, and she lives in LA.

Even if she lives in Beverly Hills and her office is in Beverly Hills, I’m like, wait, how is that possible? Number one, she has a driver, but like it has to be very, very close. But still, that’s 45 minutes between waking up the kids and being at work, meetings all day. She gets in the car, goes to dinner. I assumed out to dinner is the way she talked about it. And then you see her like late at night tucking her kids in. 

And the amount of women in the comments saying, “Oh my God, goals,” was astonishing to me and made me realize, like, that’s not my example. And if it’s not my example, and I was telling this to my students the other day, it’s not wrong because it’s thousands of comments saying like goals. I was telling my clients, like, if you desire something, if you are interested in something, if you are excited about something, it’s impossible that you’re the only one, that no one else in the world wants that. It’s impossible.

So I’m thinking like I watch that reel and was like, “Nope, nope, nope.” I have zero desire to have that level of success right now. Maybe ever, honestly. I could probably have it if I worked really hard or I was willing to do all of those things. Like, I just genuinely don’t think that I want that, like ever. I don’t know that I’ve ever wanted that, even before I had kids. I really love working really hard in a small amount of hours and making a lot of money doing that even before kids. I did not have an interest in my whole life being work, and I know some people do. So anyways, I watched that, and I was like, “That’s not for me.” And I would never buy into that. 

So my thought was there have to be a lot of people in the world that are like me, and they would watch my life, and they would want to buy into that. They would love that I wake up at 6:00 AM, typically now between 6:00 and 6:30. I go immediately, give my son a hug. We usually sit in our rocking chair together and snuggle. Then I go get my daughter around 7:00 or 7:30 and nurse her, and then I spend the next hour or two playing with her and feeding her breakfast, us having breakfast together, coffee, maybe we go for a walk. I love going for morning walks with her. Then I go shower and give myself a full hour, typically, to get ready. Unless I want to spend more time with her, and then I may show up to a call with wet hair. If the option is to continue doing something fun with her, there are days where that might happen. So I might give myself less time. 

But then I start work around 10:00 or 11:00 and I work until 2:00 PM promptly when I go drive to get my son from school, and then I bring him home and I’m with my kids the rest of the day. I believe there are people in the world who are like, “And you make millions of dollars? Tell me this sorcery. I need to know.” I believe that people want that. People want to be visible enough to have impact and make all the money that they want to make and do what their soul is called to do. But there are people who are in the world not like, “I have to be famous. I have to be viral. I want to be an influencer.” And some people want that. I don’t think that everyone knows exactly what that life is about, and maybe they would still want it if they knew what it was about. 

But I think it’s like when I launched 2k for 2k, there are people who immediately go into ads and that’s their jam, and it works for them. And there’s a whole like thousands and thousands and thousands of coaches that is not their vibe, does not work for them. They don’t have the skill for that. They would never be able to figure that out. And this is where I shine. So when you look at my social media, it could be easy to be like, “I don’t really know how you make money. All you do is post photos of your kids.” But the real statement would be like, I make money and I post photos of my kids. And I may not always do that. I go back and forth with that too. But I post photos of my life. I show you living my life.

Now, another reason someone might feel like they don’t know how I make so much money, especially when they look at my social media and don’t understand my strategy. This made me want to find this out in a very measurable way. So I haven’t asked my team yet, but if I can find this info, I actually am very curious about this. I think it would be an incredible stat that would be really like amazing to know. But I would guess 75% or more of my business is returning customers.

Now, someone might tell you, “Oh, that’s bad.” But here is how I feel about it. I have a few thousand people over the years that I’ve built relationships with that diehard love working with me. They think I coach them the best out of anyone that’s ever coached them. They love being in my spaces and my communities. They love being in my energy. They love just hearing me coach and hearing me coach other people and getting the coaching from that. Like they love the way I teach things and what I teach and the way I organize things and how I don’t really have a lot of fluff. Like they love all of that.

And I’ve thought about this a lot, like having a business that the haters will be like, “Oh, people just keep paying you money endlessly.” Well, yeah, because they keep wanting to make money endlessly. This is how I talk with my husband all the time. You guys are getting wild Stacey today.

So I have a few thousand people that love to work with me year after year. And I would say it’s because they love making money, and I am the person that helps them do that at the highest level and live their and lives, live their lives that are full and encompassing of the things that they love and having a vibrant life while also a really lean, essential business. I have a very strong clientele that energetically matches me with that.

And it’s my alignment in my business. So if you think about alignment marketing, it’s like overall alignment in your business is very important. So my alignment in my business is that I love mentoring people for years. I love this. My mentors have meant the world to me. I don’t have as many like coaching experiences, like I hired this coach or that coach. I have experiences where I have found someone who is aligned with my values and coached me at the highest level, and then I stayed with them. And that’s what I love then. Like, I love that as the client, and I love that as the business owner. I love to coach people for long periods of time. I love it.

I think it takes a lot more energy to do it this way. I have often contemplated, I think my life would possibly be simpler if I had no live coaching containers and no high proximity containers and only scalable offers and I wasn’t constantly putting my focus on getting people better and faster results and teaching them the same thing clearer and more nuanced each time. Like, if I wasn’t so obsessive with my product and the coaching and I wasn’t so involved with my clients, like that’s the bulk of my time. I’m very focused on client delivery. And I love this. It’s why I got into this work.

Notice how many times I’ve said love here? Like, do you guys feel this way about your visibility strategy, about the way you’ve aligned yourself with your business and every decision you make and everything that goes into it? It’s not just slapping shit online; it’s purposeful.

I didn’t get into this business to be a content creator. That didn’t even exist, by the way, when I started business. I was thinking about that. I don’t remember the concept of content creator. Maybe, but it didn’t seem like it was now. Like I don’t remember that being in existence. Like there was no pressure to be a content creator or to be an influencer when I started. 

And one of the things I actually love the most about my coach, Brooke, was that she was not online. And I was like, “Yes, show me your ways.” I had no desire to be like, I call it chronically online. I like to be online and I like to be social, and I have really amazing thoughts about being online. Some of y’all have crazy terrible thoughts about social media. I think I have great thoughts about social media.

I don’t feel used by it. I use it, and I use it in a very powerful way. I use it in a very constrained way. I am not chronically online. Like, I spent six weeks this summer and I posted six total times and still got like thousands of views. I had three posts that all had 10,000-plus views on the post. So people were like ready and waiting for me when I decided to post, but I didn’t feel obligated to document my entire two-week vacation to California or document every day and how I was like living my life and not working because I was living my life. So I didn’t feel like the need to do that. 

And so I love being on social media, but I have like a very specific relationship with it. What I know is I don’t want to spend my time being a content creator, and I don’t have a desire truly to be an influencer. I think that creating amazing content, I have a couple clients who are so good at creating content. Like they make millions. They are awesome. I’m thinking of at least three right now, four that I know of that are like absolute rock stars. And when you see their content, you’re like, “Yep, you’re so good at this.” And that’s amazing. That’s their alignment marketing, right? That’s what’s great for them. I don’t want to spend my time that way. So I think both work. I choose from desire what I most want to spend my time doing.

So my client renewals and the lifetime value of my client is astronomical for me because everything lines up for the way that I want and because I personally spend most of my time in my delivery. Like, client delivery is the number one thing on my marketing strategy. I rarely talk to coaches and I ask them what’s your marketing strategy? Give me a list, like most effective things, top to bottom. Unless they’ve worked with me in my 200k mastermind, none of them say delivery. They’re like, “Well, social media, networking events, coffee chats.”

No, no, no. If you’re a life coach, make delivery the top thing. Try that on. What would that be like? Because that is how you build such a strong clientele. That’s one of the things. If your delivery is incredible, they’re going to tell everybody about it. Your word of mouth marketing is crazy. Your renewals go through the roof. And I actually am very proud of that. People can hate on it all day long and think it’s some kind of pyramid scheme and that, you know, everybody’s just paying me all their money and they’re not making money. But I have not found that to be true.

In fact, I used to have filters on my programs so you could not re-enroll in 200k. We still have that filter. I’ve had lots of them on my programs to make sure people don’t overinvest. But one of them has always been that you can’t reinvest if you haven’t made your money back from the prior round. And every once in a while, we’ll have someone that has like an extenuating circumstance where they had surgery or this or that, and they’ll be like, “Listen, I’m not there yet. I will be before the next round starts, and I want in again.” And we evaluate those on a case-by-case basis. But for the most part, that commentary that people have is not even true. It’s measurably not true. I don’t let people overinvest in my programs.

But also, people want to keep investing. They love working with me. They love the level of thought that goes into curating my communities, the level of thought that goes into my actual teachings and delivery. And they love being coached by me. That is the experience when people have worked with me for years and years and years; that is what they tell me. So that is why I don’t have to be online all the time. That is why I don’t have to be creating content, and I don’t have to be an influencer.

And I actually, another hate that I get is that all I talk about is my bags. Believe it or not, I never show my bags on social media. I was actually thinking, like, we need to do a video, and I need to do a walkthrough of my closet and show y’all my collection. I think many of you would actually die and love it. And a little nod to the haters.

But I actually don’t have to do that. I’m not posting about my outfits. I have an incredibly insane wardrobe. I’ve been like bagging it up because I won’t get rid of any of my stage things or things I’ve worn in courses and calls. Like they just have too much good memories for me. So we’ve been like creating like a filing system for them. And I’m like, if people knew what I have in my basement storage room, like all of my beautiful high-end designer, like I have an entire section of Dolce and Gabbana.

Like I could be doing that shit. I don’t want to. I buy that stuff for me. I wear that stuff for me. I don’t need to show it off for anybody. I don’t think my clients are in coaching to like be able to buy designer things. I just happen to also love fashion and my best friend is a stylist. Like one of my best friends is a stylist. But that’s not everybody. So like that’s not the thing that I actually talk about and I actually show, and I don’t want to do that. I love the things I do share, like for me, and I think my clients love it too. 

And then finally, I also have an invisible funnel that is intangible but holds up what I believe is the bulk of my results and the reason that I make money whether I live stream or podcast or run ads or email, whether I sell strategy programs or mindset programs, masterminds or memberships, in-person events or online only, there is something invisible and intangible that holds it all up, and I continue to make millions when I take vacations and maternity leaves and work three days a week. And I’m going to tell you all about that next week. You got to tune back in. 

But I will tell you, if you are joining us in the Entrepreneur Coach Membership for Clientele and for the Visibility Series, you are actually going to get a full class on the invisible funnel that I’ll talk about next week. It’s just Clientele’s going to start before that podcast comes out. You’re going to get the full nuanced coaching on it, the questions and answers, every piece of context and explanation required to integrate it for you. You’re going to get my highest level teachings organized very thoughtfully. I love the coaching in these because I’ll teach for an hour, and then we do coaching after for 30 minutes to an hour. If you have to go, you have to go, but I’ll keep sometimes staying on and coaching people. But the nuanced coaching is like when people bring things that are quite, you know, what about this or what about that or that’s where the conversation to me is like magic. 

I remember when I did Serve, there were a couple of calls where it was like, at two hours, the last person that raised their hand. I’m like, “Holy crap, this was the best coaching of all.” Like, I’m so glad this person brought this problem, and I got to address it. So I think that’s really fun.

So that will be available for you too if you join us in the Entrepreneur Coach Membership. You can join me at staceyboehman.com/ec-membership. We start September 3rd on Clientele. We will be open the entire month of September. So you can jump in at any point. You can jump in, you might have to catch up, or you can just jump in and decide to start from whichever week we’re on. And then we have two more courses focused on visibility that are coming. And by the end of the Visibility Series, you will know exactly every ounce of knowledge that I have on this topic. I’m going to be pouring into my membership. 

I’ve been thinking about this membership is like, I feel like my 2k, my 200k, and my 2 Million Dollar Group address the major business strategies and skills that you have to develop to be a successful entrepreneur and to make money as a coach. And I feel like the Entrepreneur Membership is all of the micro things, the nuanced conversations, like the little pain points throughout the week that maybe don’t fit into organic marketing or advanced selling. But they’re like the pain points that every day are like, “No one’s seeing me. I feel invisible. I can’t get myself to show up when I feel invisible. My body literally tells me, ‘Nope.'” The little things daily that all of you exist with, the heavy things that come with, you know, feeling unwanted and then trying to figure out how to get people to buy things from you. Like the experiences that you all carry. That’s what I feel like we talk about in the membership. 

And so I’m really excited to tackle visibility because I think there’s way more than just the strategy. I think it’s way more than just social media. I think it’s way more than just marketing. I think there’s a lot of things that y’all have on your shoulders and on your hearts that play into and factor into your success when you’re showing up in your business, whichever strategy you’re using.

And I can’t wait to talk about that. And I can’t wait to share every piece of wisdom. I can’t wait to help you develop the most incredible relationship with social media. I can’t wait for you to understand what it takes to build a clientele that will show up for you and for themselves and get incredible results and be the best clients and really make you love this thing that you’re doing in coaching and entrepreneurship. Like that is what I’m so excited for.

So I really hope you join me. And if you join me by September 3rd, you can go at the pace that I set it up to be and you will have plenty of time for integration and for space in your brain to think about how this applies to you and to execute and to come back and to be coached and to ask questions. So I want to encourage you to do it. Jump in as soon as you possibly can and tackle this thing called visibility with me. All right, have an amazing rest of your week. I will see you next week to talk about the invisible funnel.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2k for 2k program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2kfor2k. We’ll see you inside.