Ep #346: A Year in Review: Big Growth, Change, Contentment, and Ambition

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2K, $20K, and $200K using her proven formula.

Hey coaches, welcome to episode 346.

Y’all, I am about to have a baby any moment now. I am a few weeks away from being due, and I have been having contractions all week. They are like Braxton Hicks or false labor, whatever you call it. They’re very painful, like so painful. And then they lead nowhere. I even had them for several hours in a row that where they were 3 minutes apart, which is what the doctor said, like when they’re 3 minutes apart and they last 60 or 30 seconds, come in. And they were 3 minutes apart and they were lasting 60 seconds for several hours. And then they went away. And I wasn’t like 100% sure, which is why we didn’t just pick up and go right then, but I feel like I could have a baby in a few hours or a few days or a few weeks. It’s the craziest feeling.

So I’m going to be going on maternity leave very soon. I think maybe the week that this comes out will be like the week I’m on, officially on maternity leave. And so as I’ve been sort of winding things down, it’s been a weird experience.

This will maybe be a weird episode to listen to if it’s your very first episode. But if you’ve been following along and if you’ve been in my world since last August, which is when I launched the Entrepreneur Series and launched Served, it has felt like I have been in the current. I have had fire under, like I don’t even know how to describe it, but it’s like lightning fire under my feet, like something really just unbelievable happening and the waves of energy and creation have been so big for so long. I have created so much new content and created so much.

And even if I backtrack to the beginning of last year, I did a huge business restructure. And last year was my first year, and in fact, middle of last year was my first time delivering my 200k Mastermind in an unbundled way at its new price, without a live event, with Mastermind Week. I really did a lot of change in my business. I took over really leadership and running the company, and like really just came back into stewarding how the business runs and operations, and the decision, the day-to-day decision-making is all on me now.

And so it really feels like there has been, there has been plenty of time to stop and breathe. I take lots of vacations and lots of time off. I love to do that. But there hasn’t been like a stop to it. So there hasn’t been really this, I don’t know how to describe it, but this moment to reflect because we’ve just been building, building in the best way.

But now that I’m going on maternity leave and I know that I’m doing my process of down regulating where I have been launching every month new courses, new things, creating, this year alone, I launched my, I did my 200k Mastermind Week, then launched 2 Million Dollar Group, then did 2 Million Dollar Group Mastermind Week. Then we marketed and delivered a live Capacity Work. Then we had our $200k launch, then we delivered ROI. Oh, and in between there, we also did How to Sell Life Coaching, a free course that I created, and 2k for 2k Live and my 25k in 30 Day Challenge with my 200k Mastermind.

So this year, the first half of this year, there’s just not been a lot of like, let’s stop and reflect. And so I’m doing that now. I’m as part of my kind of down regulation process as I go into maternity leave and also as I plan coming out of maternity leave, which is something I didn’t do as well last time that I had a baby.

And this time I feel like I’ve done so extraordinarily well is all of my calls, everything is really planned through the end of the year, and I also know all the Entrepreneur Series that are coming up through the beginning of the year. I basically just know how the first half of next year is going. And so I’m taking some time to just breathe and take stock of the last year in review and all of the big growth that has happened, the massive growth, the transformation.

And I wanted to talk to you all about it. I wanted to open up and share that with you all today. And I’ve been thinking a lot about contentment and ambition and how they live together in the same place. And so I want to weave that in as well and kind of just give you an update about where the business was a couple of years ago and where it is now and where we’re headed. I thought that could be fun, as maybe a final kind of conversational episode before I head on maternity leave. So here’s how I’ve structured this.

I want to take a second to think and to talk through who I was then versus who I am now because I think that has been something that has massively transformed. And I’ve been talking a lot about it with my students in my containers in my 200k Mastermind. I had them kind of overlapping for a month, and so I was running two different rooms of 200k and then also my 2 Million Dollar Group.

And this conversation came up a lot. I have a lot of women who are having babies, like birthing babies for the very first time and going on their first maternity leaves, and finding out that they’re pregnant. And so the conversation, we’ve just had a lot of that conversation, just naturally come up. And one of the things that I was just talking to another student about is that she had a baby and then had a really rough postpartum experience like I had, and she, I mean really went through it, like really dark times. And now she’s come out on the other side, and she’s making a ridiculous amount of money, like more money than she’s ever made. And she was like, I finally have figured out how to do both.

And I think that the last couple of years, but specifically since last August, I have really gotten so comfortable and just I live and breathe and bask in the idea that I am an entrepreneur and a mother. I started as just an entrepreneur, and then I transitioned to a mother, and I had a hard time coming back from mother, back to entrepreneurship, but now I feel so solidly in both of those roles.

It doesn’t mean that there isn’t hard times or struggles or like moments where I had a 2 Million Dollar group coaching call today and my son only wanted me and so my husband had to say, “Let’s go to the splash pad,” and get him really excited about something so that he could leave and I was just like, “Oh, my baby.” And so it’s not that everything is like super easy, but it’s a lot easier and I feel really at home with like, this is my chosen path and I’m here and there’s no more like going back and forth in my head, resistance, questioning, am I doing it? There’s none of that. It’s just I’m solidly in both of my self-concepts as a mother and an entrepreneur.

And something that’s been really interesting is that I have really found a new version of myself, both professionally and at home. I just think that I had this moment in the pool in April this year or March, in March this year we were on vacation in Miami, and I had this moment where I realized that the happier I am at home, the happier I am in my business, and the happier I am in my business, the happier I am at home. And that the more abundance I create in both, it creates more abundance in both.

Whereas sometimes we believe that if I have more success at work, if I make more money, if I grow my business, there will be less of me at home. And I’ve really experimented this last year and feel like it’s the opposite if you’re working towards it. If you believe it’s possible, if you work towards it, if you understand how to make it that way, it really is the opposite. It’s the more I grow, the more I expand in my career, the more I reach for my ambition and the things that I want, the happier I am in my business, then I’m just like such a better wife and mom at home. Like I’ve seen our entire home life shift from me really loving my business this last year.

Like from August to now, like really getting to a place where I’m obsessed with the Entrepreneur Series. I love it so much. I love delivering it. I’m really obsessed with my 200k Mastermind. And just like I just got off calls for that today, so I’m just that’s fresh in my mind, but I have, my newest class is so incredible. Doing 2k for 2k Live is like the most fun ever and this past one that I did for my 2k students, I actually did three bonus workshops that were two hours long and I went really in depth to topics that I’ve never gone that in depth before and it was just like every container that I run, I’m just loving the differences. I’m loving the contrast and the similarity. I’m loving all of it.

And they, all of my masterminds, they get access to the Entrepreneur Series, so we’re always talking about that in the room. And so I’m just really happy at work. I’ve brought my profit up to 65% in my company right now, which feels so wild, and if you had asked me two years ago would have felt completely impossible. I love my team. We have a great dynamic, and so there’s just, I am a different leader than I’ve ever been.

I’m more calm, I’m more certain. I know what’s happening in my business at all times. My finger is on the pulse of the room, my vision is being executed. The business is being ran the way I want it to be ran. Quality control is happening. There’s just something that’s been happening and even financially, I’ve noticed that there’s been a huge shift for me. And I’ve noticed that the thing, the experiences that bring me pure joy, have shifted in the last year.

There’s been a couple of times in my life where I have felt like I have become a completely different person to where it feels like a different life. And I’ve said this before, but I think coaching allows us to live multiple lifetimes in one physical lifetime, like multiple self-concepts, multiple identities, multiple results, multiple different lives in one life. It’s one of my favorite things about coaching, and I feel like I’m having that happen right now. In the wildest way, I just am a different person and not just because I became a mom, but for so many reasons and so many things that compiled and happened all at the same time, and so many interests shifts.

I was telling my husband the other day, one of the things before I had kids, when the business was, I’m really successful, I’m making lots of money, and we don’t have any kids, and I just remember I had such a deep love for luxury experiences.

Now I still do, but it was a big part of my life is like going to Vegas and flying private to Vegas and staying in the Wynn Tower suites and then dropping $20,000 at two different Chanel stores in the same hotel. Right? There’s one in Encore and one in the Wynn, and I’d go to one store and then I go to the other, and then going to Dior and then going to Alexander McQueen. There was a trip where I bought three or four bags in the exact same trip, and it was just like, I remember Fendi sending me their fall line before it ever released to stores for me to choose what I wanted to buy ahead of the public. And I remember Dior sending me their ski collection before it launched and shopping at the Saks Fifth Avenue Club, where you have to have a certain level of net worth to even get access to the club, and then lunch at L’Avenue and staying at the Aman and all of these like really extraordinary experiences, VIP days with coaches. Like luxury experiences, and now it’s like I don’t really care about any of that.

I don’t buy bags anymore, hardly ever. I don’t even really wear, I used to have a full wardrobe of designer clothes and now I don’t even really, I have them and sometimes I buy them, but mostly after I get off a call, I could walk out of my office and have a Cheeto stained peanut butter and jelly mouth toddler running at me to pick him up. And it doesn’t make sense anymore.

And so I was just like talking with a friend the other day, she was like, “I want to come to Paris next year. I want to take a big Paris trip.” So I still love luxury, and I want to go to Paris, I want to go to the French Riviera. And I’m planning this whole trip with my new baby and my family. And she’s like, “You’ve got to do a VIP day with me. We’ll just luxury you up, we’ll do like the most extraordinary experiences all over Paris.” And I was telling my husband, “I have no interest in that.” I was telling him, “It feels a little bit to me like when I used to party in college.”

I partied so hard in college. It was, I didn’t party in high school. I was a very good girl, and then in college, I just let loose. I did all the things. My husband and I also talk about that. I’m like, oh, when Jackson becomes a teenager, I’m going to have such a hard time with integrity when he does things, I’m like, I did that. Oh, I did that.

And now I don’t like to drink, I don’t like to do anything. I just don’t really, I don’t enjoy being out of my body. I just feel like, oh that was, I don’t want to be drunk ever. I don’t want to go to like hotels that are very like party hotels. I just don’t have any of that desire. It feels like I love, it was so much fun when I did it, and then it’s over. And I was telling him, “I feel like that happened to me a little bit after I had kids.” It’s like I’m just fully in my mom era.

And I know that some of you have been following me for a while, and you were really, some of you did not love luxury lifestyle Stacey, and some of you did, but I just, I’m like, she may never come back, just so you know. I love to buy my kids luxury things and luxury clothes. My daughter has a full wardrobe for the first two full years of her life, and she has a dress representing every designer brand possible. I love shopping for my kids. But I just, yeah, I think there’s a different thing that’s happened with me where I just want to be working in my business and creating content and coaching my people, or I want to be with my kids. And I want to be with my family. And I don’t, I don’t have interest in girls trips. I never want to be without my family. If I have a day off, I just want to be with them all of the time.

So there’s something that’s like happening where, and I love this evolution of me, but you’re going to just see lots of mom photos on my social media, and I never thought that would be me ever in my whole life. And then I became a mom, and I’m like, just like the, I love being a mom. I cannot describe it, but it’s my favorite thing ever. I love it.

I love being with my little kiddos. I love going to all of their little toddler classes, and I love playing like mega tiles with Jackson in the morning, and we have a water table, and we like shoot water at each other in the afternoon. I just love it. And there’s something that’s even happened with me, like I don’t enjoy spending money in the way that I used to, but Neil and I have become really aggressive investors, and we really love investing our money. And so that feels like it’s shifted. There’s just something where it feels, I can’t even describe it, but I do feel like a completely different person than I used to be, with completely different priorities.

And I remember I used to, this is the perfect example. I used to think every time we did a live event, I would, for 200k, I would fly to New York, go to the Saks Club. We would, my stylist would meet me. She gets in an hour before Saks opens, and so she would pull all these looks for me. We’d try them on, like the whole champagne, pull all my outfits for the events. Everything had to be brand new. Everything had to be stunning. And then we go to lunch, and I’d drop a ridiculous amount of money and believe that was part of the live event experience. It’s like the photos and all the things have to be so perfect. And now I’m like, all that matters is the content and the coaching. The only thing that matters is the value of the work. And that feels so refreshing to me.

And then I was thinking, who was the business back then, and who is the business now? If I wanted to catch you up, if I wanted to say this is what was happening. Years ago, a few years ago, after I mean it changed the beginning of last year, but prior to that, my business was very high-end, very high-ticket offerings to smaller groups of people. I scaled a $25,000 offer to over 20 million dollars in revenue.

And now I am really loving having lower ticket offerings with bigger groups of people. The energy is so fire for me. It really brings out the best in my coaching and my teaching. And then I remember we were doing everything. The list of our operations, the operational energy being expended in order to over-deliver for all of these high-ticket offerings with these small groups of people, I mean, it was really insane.

And over the last 18 months, but especially in the last year, even as we’ve had explosive growth with the Entrepreneur Series, I have started leading, I have been leading the business in the most lean way. And I’ve realized that there’s a lot of entrepreneurs and coaches out in the world who get to the seven and eight-figure level and they start counting their success by the number of employees they have and the level like how big their expenses are and how intricate their operations are, how many things they’re running and how many, they have a social media manager and they have this manager and they love having C-suite position names. Like, “I have a CFO and a COO.”

And I remember that. I remember that very vividly, feeling like it means something that you’ve hit this level of success by how many people that work for you, and how many C-suite positions you have, and your management team, and my overhead is this much a month, this is how much I’m spending on ad spend. And now I just do not count my success by any of that. I, in fact, I don’t even want, I don’t even want to count my success by how good I am at managing.

There’s a lot of people who count their success is like, I’m a really great manager, I’m really great at processes and systems. I’m really good at leading a team and efficiency, and I don’t know, it’s like I don’t even care about that. I think that for a lot of coaches, you will need to lead as you grow, right? But you may not end up loving it either. You might find that running a big business takes you very far from what you got into this for.

And so now the big thing with my business is I’m testing how big I can grow while, like, I have my own like circumstantial limitations I’ve added to it. So how big I can grow while staying in the coaching and having control of the business.

That’s what I’ve been thinking about for the last month, and as I go on maternity leave, I’m probably going to be spending some time thinking about that is like, how do I double and triple my revenue without doubling and tripling the business, which really is true scale.

Because once you aren’t leading yourself, like once you aren’t the head leader, if you have those C-suite positions, those managers, what I found is a lot of things can get really far from your original values. And I know I’ve talked about this a lot on this podcast, but if you’ve read the book Onward, if you haven’t, you must please read the book. It’s by Howard Schultz, the founder of Starbucks. I know I’ve mentioned it like a thousand times already, but if you read it, you’re going to see exactly what I mean.

But it’s a detailed account of how Starbucks got away from being Starbucks as it grew and as the founder stepped down from CEO and someone else took over. And so I’ve been thinking about that. And you know, I don’t think it’s inevitable that there’s a certain amount of work required, or it’s inevitable that at some point, you know, things will have to get out of your hands. But I just, I’ve been thinking a lot about how I don’t know that everyone’s cut out for what Howard did in this book to turn Starbucks around, and what it requires to keep Starbucks at the level that Starbucks is playing.

Now, obviously, Starbucks is playing at a really high level. We’re not necessarily talking about that with coaching businesses, but I’ve thought about the level of even big coaching businesses is, do I really find joy in having that type of business? Because I have so many friends who have businesses that big, and I do know what it takes. I do know that they’re sometimes working on weekends. I do know that they are in the management, they are in the operations, they are working big days, big hours.

And there’s a story in the Onward book, and I won’t ruin all of it, but I just had this thought, like I don’t want to spend Christmases in Hawaii meeting with colleagues about business and forming teams to get the teams to hit the ground running for the new year. That is definitely not in this stage of my life, but I don’t know if any stage I ever want to do that. And so I’ve been really thinking about like, what does it mean to make a lot of money only doing the things you really love?

Now I’m down to do hard things, and I have, in my career, sold what I’ve sold and created what I’ve created by being willing to do things I don’t want to do, 100%, and managing my mind around it. But now that I have a lot of choice because I’ve created a lot of wealth, I’m like, I don’t know if I want to keep doing that, especially now that I have the babies at home. So what I know to be true is in my identity, there are no more badges for how big of a team I have, how much we do operationally, how much we spend on things, how big of a machine I can run.

Like I, the badge now is how lean can I keep it on all fronts so that it doesn’t require more of me to manage and lead and be in the operations than I have to be so that I can spend the majority of my time coaching and creating content and marketing and selling, like all the things I love.

So that’s where the business is headed. We’re going to keep growing. We’re going to see how far we can grow with my rules and what I’m willing to do and not willing to do. And I like, before I am even looking at, would I be willing to change my concept self-concept again or my identity again? Like, I just want to see can I get as far as I think I can? Like I have a strong belief I can double or triple with the team I have now, or very few team members more, like very lean. And I think I can keep myself back in the coaching and the teaching and what I love doing, and the marketing and the selling. I love marketing and selling. I know some of you all don’t, but I really do love it. I had so much fun doing it this year.

So that’s where the business is, and that’s where my brain is, and that’s where we’re headed, especially when I come back from maternity leave. To me, it’s going to be a pause on the best movie ever. I’m going to pause to go get popcorn and go to the bathroom and get a new refresh my drink, and then I’m coming back to hit play on the best movie ever.

And I’ve been feeling a lot of contentment lately, and I want to talk about this because I’ve had so many coaching sessions lately where my clients are not content. Many of them are, many of them are having so much success, but I think that the contentment I feel comes from two things that I want to talk about. The desire that I create every day to do the things that I do in my business. So I don’t, I’ve been talking about this a lot lately.

I don’t really operate on self-discipline anymore or willpower. It’s pure desire. And if my desire isn’t there, I shift my brain back to it because our brain will obviously just run off, you know, have-tos and shoulds and don’t-want-tos and shouldn’t-have-tos all day long if we let it and we forget about our desires. It’s not even that they’re not there. We just don’t fuel them. And so I’ve spent a lot of time this year, which is also helped my identity of being so happy in my business and so happy at home, is just I really amp up the desire, and I focus on that and I move towards that and I create that on purpose every day.

Like I, this podcast, for example, my podcast app wasn’t working, and the entire time I had allotted to do this podcast, it just wasn’t working. And we couldn’t troubleshoot it. We couldn’t get it fixed. And then my producer had this idea, like record on QuickTime. And I was like, “Oh yes, let’s do that.” And I had already told myself and my team, like the podcast isn’t happening this week because the time that I had allotted, it’s not there. And then it’s at the end of the day, and my son’s out there playing with his dad and having so much fun. And I said, “Do I have time to record a podcast?” Not because I have to, because I really want to deliver this message.

So when I spend my entire day doing things I want to do for me, in my business that I created from scratch, that creates generational wealth for me and my family and my children, imagine how that feels, the level of contentment is high.

And then the next piece of it is I’ve been really working on celebrating. I’ve been really working on allowing myself to be in constant celebration, to be finding things to celebrate, curating things to celebrate, honoring every celebration that could be possible. And so it’s really easy if you’re living in celebration and desire, even when there are hard things happening, like there’s been so many hard things this year that have come up with my pregnancy and my health and there’s been so much fear and there’s been so much trauma that I’ve had to work through bad news that I’ve gotten and things I’ve had, disappointments I’ve had to process and I and grief I had experienced when I lost my dog and like so many things have been way more challenging than I thought.

And I’ve kept the celebration and the desire alive throughout it all, and it has brought me an extreme amount of gratitude, which I think then creates the contentment. Like I’m just so grateful for everything in my life. And I remember there was a time about two years ago where it felt like everything was not enough. Like we got to build the bigger house, we got to have the dream house. We got to do this, we got to do that. We got to have this much in the stock portfolios. We got to like everything was like we’re not there yet, and I was so, was experiencing so much discontentment. Is that a word? A lack of contentment.

And now I have the complete opposite. A year of desire, a year of celebration, a year of capacity, and not telling myself I’m capable and not telling myself that I’m not capable and bringing my desire and my energy and my celebration down. It’s just created such a big amount of contentment in my life.

I feel just like I was walking in my kitchen last night, and I just thought, “I love this house.” We just redid the loft. We did little girl’s room, which we call Sissy’s room now because that’s what Jackson calls it, Sissy’s room. So we just did Sissy’s room, and at the same time, we redesigned our loft that is across from both of the kids’ bedrooms because originally it was created and designed before we had kids, and so it was very adult. And I wanted it to be this kid space, and so it is now like the sweetest, most perfect kid space.

I just go up there and sit and bathe in the fact that I was able to create this for my children and it’s got the sweetest little rug that you can ride little wooden cars around, like it has a, the rug has a road on it. And I got these beautiful wood open shelf, they’re from the company Lovevery, and it’s an open shelf concept. And so all of his beautiful Loveevery toys that are like Montessori wood, bright colored toys are all like out on the shelves, and then he has a little drawing table, and then we have little acrylic round toy holders on the walls and picture frames for their artwork.

And then we have a couch so I can nurse there or you know, you could we can turn it into a guest bedroom or a guest bed and I have all of these like Little Blue Truck, I don’t know if you’re into Little Blue Truck or if you had kids that were into this, but it’s a book series and we have, I have bought all these farm animals and this little blue truck stuffed animal. And then there is these acrylic bookshelves, and I have the entire Little Blue Truck collection on them. And so this space is, there’s like round colored poofs there for the kids to sit on. The entire thing, my husband was like, “This is a kids’ dream.”

And I just sit there, and I’m like, I was just thinking, “I love every ounce of my house.” Every piece of our house. My son and I now, we go into the movie room and we shut the door, and it’s completely dark, and he turns on this lantern, and I do animal hands, and he calls it butterfly, and I make butterflies. And I’m just like every ounce of this house is so perfect, and I could be here another five or 10 years and be totally happy. And it’s just perfect.

And then I think about this level of contentment and what I think people think the reason they can’t have contentment is because they also have ambition. And they think that they contrast, that they like that there’s dissonance there that they have to be in competition with each other or that there can be, it’s like a very black and white. It’s either I’m content and so therefore I can’t have ambition, or I have ambition so I can’t have content. But I also feel like I have an extraordinary amount of ambition for the future.

So I’ll tell you about that too. So I have contentment for where I am now, and I just, I cannot stress if you don’t have contentment in your life right now and in your business, you cannot give up on that. You can’t stop working on it. Like every single day, you can’t stop working on it. It is worth it. I worked on it for the last year solid with my coach, just stepping into this experience that I’m feeling right now. And I have had to fight for it so often, but now it’s just like radiating through me.

And it’s easier for me to believe that I could be, to step into my ambitions, and to have desire for my ambitions from this place. It’s really hard to build upon ambition when you’re at not enough and unsatisfied, and I should be further along.

So my current ambition, I want to share with you, I am really enjoying exercising my skills and organic marketing at the million-dollar level, the multi-million-dollar level. And I want to see how far I can take that, too. As far as I want to take my business and my revenue, and my profit with the current team I have, I also want to just keep exercising organic marketing and not running ads at the multi-million dollar level.

We will bring ads back in some capacity, probably next year, but I’m just loving how powerful I feel that I don’t have to pay for ads, and I’m just growing my reach and my business like crazy right now, organically. That I didn’t have that skill set because I scaled to millions with ads, and so now I feel like I’m learning a new skill set and a new, like a new level of skill set because I teach organic marketing in 2k and 200k. But I’ve never taught it in even 2 Million Dollar Group because that wasn’t my path, and so now I’m expanding my tools.

And this year, I think this is so important to tell you all, this year and in the future moving forward, when I think about in 200k, I teach this idea of three essentials, like what you’re going to be working on to grow yourself and your business over the next three months or six months or year or however long. And I am really working, if you want to know like, “What’s Stacey self-coaching on? What’s Stacey coaching with her coaches on? What’s Stacey working on for her growth?” And I can tell you it’s not strategy.

It has been sometimes in the past, but it is not now. There is such a big emphasis right now for me on identity work and self-concept and energetics, the energetics of marketing and selling and delivering, like really using my mindset and my emotional regulation and expansion to grow my business. Can I regulate my emotions when it’s hard? Can I expand them even bigger than I thought I could to expand my visibility, expand my reach, to really grow my business?

And what’s been so fascinating is you, if you’ve taken any of the Entrepreneur Series courses, they’re so focused on this work of identity and energetics. And so many of my clients, we just did our final 200k call for my January class, and we did an entire hour and 45 minutes of nothing but celebrating. And it was the most beautiful experience. And person after person said one of their biggest wins was the identity shifts that they had.

So I’m seeing it show up with my clients as well, is so many of them are like, “I have the money. I’m making more money than ever before. I’ve doubled my revenue. I’m at 48% growth.” They’re saying these incredible financial things, and then they’re saying, “But the thing that I want to celebrate the most is who I’ve become.” And that feels like the best testimonial ever. It just feels like, “Yes, that’s the whole purpose of it all.”

Because you could, I know so many people who didn’t work on their identity, and they didn’t bother with the energy and the body work of marketing and selling and delivering. And so they make a lot of money, and then they can’t emotionally regulate it and hold it and expand with it, and they lose it. And they stop making the money that they’re making, and they have like really dramatic fallouts if you don’t do this work.

So for me, all of this work is about making it permanent and making it the standard. It’s like when you expand your capacity, it’s not about working more and constantly piling more on, it’s I as my standard just do more. So someone told me on the 200k call that their standard was now $10k months. She was like, you know, before I joined 200k, I was constantly going up. I’d have a $13k month and then a zero month and then a $10k month and then a 2$k month. And she’s like, “Now I’m still going up and down.” She was like, “But the down is now regularly $10k.” So I might have like a $15k month, and then I’m still at, the next month is a $10k. She’s like, and I was like, so 10k has become your standard. But because it’s become her identity, it’s just who she is.

So I’m doing a lot of deep belief work, a lot of celebration work, a lot of capacity work. I have been finding from within and creating the strongest mental and emotional version of myself every single day to triumph over anything and everything. Because I really believe at $20 million, $30 million, like any level of growth that I want to be at while also being a mom and working three days a week, what it’s going to require is a different mental and emotional version of myself.

And I was telling a client in 200k today, I was telling her how one of the biggest setbacks I was having is I was always getting sick, and I’ve talked about this on the podcast. And one day I just said to myself, “If I’m going bigger places, this cannot be my biggest problem anymore. This has to be a blip in my day. I have to figure this out. This can’t be where I stop. This can’t be the biggest problem I face anymore.” And now it’s literally not a problem.

I have no thoughts about my body won’t be able to keep up, or my energy won’t be able to keep up, or something’s going to happen with the kids, or I’m going to get sick and so I can’t promise people things because I won’t be able to deliver. I have none of that anymore. It’s like that is not my biggest problem anymore.

So that’s really the work that I’m doing on myself. That’s the self-coaching I’m doing. And my next year is really planned around, like I’ve seen the impact of this last year from August to now, because I hired a new coach in August. And so now I’m going to work with that coach on another level for the next year and amp everything up. It’s like I feel like for this past year, we laid kind of the foundation. We got me out of some of the hardest times in my business. I got through the restructure. I started creating at the highest level I’ve ever created. I found my contentment. I found the rules and what I deeply want for my business, and what I don’t want. And I’ve found the strength, I’ve found the capacity, I found the energy. And now I want to like from this baseline, double it, triple it. Like, let’s see how much more I can grow in my mental and my emotional strength.

And so that’s what I’m going to do with my self-coaching. I’m even going to be coaching while I’m on maternity leave. I’m going to be coaching mostly on life coaching. I want to have the best maternity leave. I did not have a good maternity leave with Jackson. I enjoyed being with him and I loved him and I also was being just like hammered online the entire time and having people send me the most awful things and crying all the time and feeling so victimized because I was on maternity leave and also dealing with postpartum anxiety and not understanding how other women could attack a woman knowing she’s on maternity leave and also publicly said that she has postpartum anxiety, which is a mental illness, right? They’re struggling with mental wellness, and I just, it was such a hard time.

And so I am equipping myself with, I just want to bask in being on my maternity leave and loving my little baby and my son and he’s going to school and so we’re going to be doing school drop offs and so I’m going to be getting a lot of life coaching to just make sure that I have the most amazing three months off. I know that if I do, coming back is going to be bigger and better than ever before, and I want to have that experience as well because I did not have that experience with the last, with Jackson.

I had the experience of having to get on a plane when he was three months old and crying my eyes out with my postpartum anxiety. I literally hysterically cried the entire flight to Orlando, and then having to like just the biggest grind of having my baby there, not sleeping through the night, breastfeeding while running a five, three-day event for 200k plus 2 Million Dollar Group, so basically a five-day event with a newborn while breastfeeding. It was so hard and confronting, and I just don’t ever want to do that again. So I’m going to be doing a lot of coaching to really just enjoy this and then come back into my business and do a lot of incredible things, but virtually.

And then another thing I’m, I’ve been really thinking about when I, as I kind of down regulate and decompress, and then also think about the future, kind of at the same time, my current ambition is mostly focused on creating value. I built the eight-figure business. I ran the 20-person team. Again, I spent the hundreds of thousands of dollars a month on ads. I did the grand thing, and I’ve realized I’m not ambitious in managing a big team, and I no longer tie that to my success or how great my business is. It was just too much time outside of what I actually love to do, which is coach and serve and create content, and deliver value.

And so I want to run, I want to double my revenue, but again, I want to do it with the team that I mostly have. I believe that can be done because it really, truly, when you’re scaling, it’s just not the volume of work. It’s not like you add more work. It’s in the conversions, which is what I control, right? It’s not about my team at all. It’s like it’s just how well I sell my Entrepreneur Series, how well I sell 200k, how well I sell 2k, right? The amount of people we can help.

So the launches, the workload, that all stays the same, right? That’s the beauty of scaling. And so for me, my the thing that I spend the most time thinking about is how can I create even more value, even more Entrepreneur Series? I have like six already in my mind.

I really want to have that be something that is more permanent and can be gone, I can go deeper with students. I can keep them in the container, go deeper with them, have way more coaching than we’re able to have while I’m also teaching, have ongoing conversations.

I’ve been thinking about that a lot. I really have loved the Entrepreneur Series so much that I’ve been really sad every time it’s over. And every time a conversation pops up in like my 2k or my 200k or my 2 Million Dollar Group, I wish that there was a space for that conversation all the time for all of the people that were doing that work and that I could be in that work all the time because I am in that work all the time in my own self-coaching, but I want to give that work to my students all the time.

So I’ve been thinking about that a lot, and like, how can I do that? And my team’s going to be working on the next ones coming up, and all of the marketing for them, and I’m going to, maybe, if I’m bored, work on the content for them. I’ve already started that in my brain and on paper, but I just want to create so much content over the next year and make all of my programs even better.

Like right now, I’m filming the launch audit course for 200k Mastermind. And I want to record a lot of the 200k content again from where I am now. It just feels like I’ve been in the teaching of it so much, like coaching every coaching call and coaching sometimes 90 minutes, two hours long, like just really in the coaching of my students over the last year. And I feel like there’s just like more succinct and more up-to-date content that could come out of me, and the process could be honed. And so I think I could see that happening over the next year, and I just am constantly thinking how to, how do I get my clients better, faster results? Because I do believe that’s the only way for me to grow. Like especially because I’m a business coach, right?

My clients have to make money if I am going to be having a business that’s based mostly on referrals and a business that is designed to help people go from 2k all the way to 2 million. Like all of those factors, the only way any of that works is they get better, faster results. So I’m always thinking of how do I solve that? And I’m really thinking, how do I have a wider-scale impact? How do I help even more people? How do I grow the work that I’m doing and get that message out to more people?

And I’m also really ambitious with technology. So I want to create an app. I’m going to have my team working on that while I’m on maternity leave. And I really want to use it in a way that helps serve my people in their businesses and makes learning from me and managing their businesses even easier.

I will tell you I’m not ambitious with AI, so I have no expectations of that. I know so many of you are, that is not for me. At least not right now. I just, I brought myself back into so much service and connection with other humans. I find AI just the opposite experience that I want as a human. So I’m not there. I won’t say that I won’t ever be, but I’m not there. That’s not where I see my technology growing. But I am ambitious with how I can use technology to really improve and add value to my students’ experience.

And I will eventually add probably three more people to my team. I think having two of each of the current roles, main roles that I have, so we have like three main people, marketing, programs, customer service, that like those three roles I could see expanding and needing more people. So over the next year, two years, I could see that happening, but that’s really like, I’m not trying to like hire all the people right now.

And what’s so interesting is I really don’t think of the revenue. I know that people don’t believe me when I say this, and that’s okay. But I really don’t think of the revenue as much as I am craving and desiring the experiences that I’m creating in my containers for growth for my students and myself.

Like that is truly what I spend the most time fantasizing about right now, is like the next Entrepreneur Series course, the next moves for my core offers, what I’m going to teach them, what special events we’re going to have inside the masterminds, what am I going to re-record? What am I going to record for the podcast? I think a lot of coaches spend a lot of time thinking about the money and the revenue and the goals and where they’re not at and why they’re not further along.

And people are always asking me some version of like, “What do you do that’s so different?” And I just from the beginning, I love to make money, obviously. I teach you all how to make money. I love to make money. I love to have money. I love to spend money. I love all the monies. And I do think about my growth. I do my three-year plan. I think about the money that I want to make. I have goals, but the thing I really spend the most time thinking about is the experiences and what I want to teach my people, and what I, the journey I want to take them on, the identity I want to help them embrace, what I want to help them learn. That’s really what I have always loved doing. That’s the coaching, right?

So those are my ambitions. Better, faster results for my clients, more content than I’ve ever put out before, more value than I’ve ever done. All my programs getting made better and taking it to the next level with where I am and my new identity that, the wisdom that I have coming out of me. And so I think that what I believe is that my next few years will mark massive innovation, lean growth, and time at home with my babies and travel.

I’m trying to convince Neil to go to Europe for three weeks. He’s losing his mind. I want to go to so many places. You guys can message me if you have places that we should go in Southern France that maybe just aren’t on the mark, but I really want to go. I want to start in Paris. And my ideal itinerary would be like Paris to Saint-Tropez if I’m pronouncing it right. And then I want to go up to, there’s a Four Seasons in higher up, like by Nice, I think. And I want to do that. And then where else do I want to go? I feel like there’s one more place. Now I can’t think of it.

I want to spend time in Monaco for sure. And I wouldn’t even mind, like, hopping over to Portofino in Italy. I just want to do like all of the things, and I want, I like to like really be there. So like I like to unpack at every place to be there for or five days, at least. And my husband is like, “What is happening? We’re going to have two babies.” I don’t want to take a nanny, I don’t think. I just want to be with my babies and have the most amazing time in the French Riviera and in Paris, and maybe in Italy.

So there will be time at home with my babies. There’s going to be Disney trips like crazy. I know that not all of y’all are into Disney, and it doesn’t make any sense with who I used to be, although I used to work for Radio Disney, just to be clear. I have always been a Disney gal. You just didn’t know about my Disney-ness, but I am obsessed with Disney. I have a friend, I’ve had her on the podcast a couple of times, Sam Brown, she’s a celebrity stylist. She’s my stylist. And she had a baby at the same time I had a baby, and she is also equally obsessed with taking her kid to Disney, and they go multiple times a year as well, her and her husband, and their daughter, Pip.

And I was just telling her like, you make me feel so much better about myself. We were just at Disney and we did a VIP tour again. I took my parents for the very first time, and the guy was like, “Oh, is this Jackson’s first trip to Disney?” Because I just told him he was three, and I was like, “This is his fourth trip.” I know it’s crazy, but I love it. It’s not for him. It’s totally for me. And my husband didn’t grow up a Disney kid. He didn’t watch Disney movies. He’s a sports kid. He was, he played all the sports. He’s an athlete. And he loves Disney. We talk about it all the time. We love the Four Seasons. That’s where we stay at the Four Seasons, Walt Disney World.

It’s one of his top favorite Four Seasons. It just has everything that’s perfect for us. We have a whole vibe going. All of the staff knows us. We eat dinner at the lobby bar every single night, and then we take Jackson to Lickity Split and get him gelato, and it’s like, and then we go to the parks and then we hang out at the splash pad, and it is like we come home, and it’s like a lot, right? To have a kid and go to Disney, and we’re just like planning the next trip as soon as we leave. We’re like, this is the most extraordinary thing, like taking your kid and just going to Disney, and it’s, I don’t think there’s any other experience that creates such an endorphin high like a Disney experience.

So there’s going to be a lot of that too, and I will be posting all about it. And I will say the final thing, I have health ambition as well. There is one other thing. Actually, no, there’s two other things. I have health ambition, so I want to get back into physical strength and shape, and that’s going to be a priority for me after I heal from my labor. When the time feels right, but I talk about it with Neil almost daily.

I cannot wait to get my strength back. Yes, I want to get my body back, but honestly, I used to be very strong. My arms used to be so lean and just like sculpted, and I really love that version of me because I don’t have as much back pain, and I can tote Jackson around, and I want to be able to keep up with my babies. So I have some strength and body goals that feel really exciting to me.

And I’m and I mentioned this, but we’re really ambitious about investing, like we’re really obsessed. We look at our accounts way too often. And I have some next steps over the next year that I want to take with my personal coaching and learning about investing, just like learning everything I can from the best people who could teach it. And I’m currently like networking and finding who those people are and just really love reading a lot of books about it and like loving the possibility of the what our money could be doing while I’m also doing the thing I love because I think that the more I build that up, like in the beginning of my business, I and I will never regret this and I would always coach this for other people. I would always mentor this.

I invested everything back into my business until I just couldn’t anymore. Like every, I would never invest outside of my business if there was an option to invest inside my business. I just wouldn’t. And I held on to so much money for so long, and bankers would come to me and they’d be like, “you can’t,” my CFO would come to me, “You can’t just have this money sitting in the bank. You have to be like, you need to put it to work. You need to have it making money.”

But what I knew is I want that money for safety and security, and sufficiency. I want to be able to sell powerfully. I want to be able to scale. So if I need it for coaching investments, if I need it for ads, whatever I might need it for, it’s staying there. And then once I finally hit the point where I was like, okay, it’s been there for a year, it’s been there for a few years now, and we’re not using it, no matter how fast we grow.

That’s when I started investing when there just wasn’t an ability to keep investing in my business at the rate that, like just like there you couldn’t invest anymore unless I was over investing and I tend to do, you know, be if you were in ROI, I tend to have a very specific coaching investment plan that I follow that gets me radical returns.

So I would always keep investing back into my business until I couldn’t anymore. And now over the last few years, we’ve been able, we’ve invested a lot in our investment accounts and different things. And I’ve lost money, I’ve had fails, but I, the fails actually is what drove the desire to really be very good at it and to learn more about it and not just like the typical ways you invest, but the ways that the ultra rich are investing that maybe you don’t have access to or know about if you weren’t growing up ultra rich or you don’t know the right people. And I’m excited to learn that not just for myself, but for you all.

Because as you all make more money, and for those of my students who reach that point where they can’t invest anymore back into their businesses, I want to be able to help them because there’s just not a lot of information out there when you become very independently wealthy. Like if you don’t have that generationally, like, where do you learn that? And then you do make really expensive mistakes. And so I can see future, way into the future, courses coming out that teach people how to steward their money really well once you have it. And so I have that ambition, and I’m starting that as well over the next year.

So that’s what’s happening with me. I know that was a lot. I knew this episode would be a little bit longer, but it’s like my taking stock and just breathing into everything that’s happened over the last year and kind of bringing you all up to speed, and hopefully it also gave, passed some wisdom on to you as well. And I’ll be back. I will be back with tons of value. I have a podcast series that I want to create of at least 10 episodes of my top lessons from 10 years in business.

This is still my 10th year business celebration, so I want to create that. I’ve already created three or four of those episodes, and so I want to do that as well. And then I have like literally another 10 episodes that people have said, “Will you do a podcast on this? Will you do a podcast on this?” And I’m like, “Oh, that’s such a good idea.” So I will be back with lots of amazing content, and I just love you all so much, and I look forward to taking off the pause for the best movie ever. All right. Have an amazing rest of your week. I’ll talk to you soon. Bye.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2K for 2K program; where you’re going to make your first $2,000 the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2Kfor2K. We’ll see you inside.