Make Money as a Life Coach® | MVP: Self-Value vs Business Value and Income IntensivesAs coaches, we love self-improvement and consuming everything the world of personal development has to offer. It feels so good to learn new concepts and not only that, but we want to be a shining example of what’s possible and the breakthroughs available to our clients. However, there’s a catch. 

If you tie your business results to your inherent worth as a human, or make someone saying no mean you’re unworthy or inadequate as a coach, your go-to solution looks like walking down the road of endless self-improvement, thinking this is the key to signing clients and making money. But self-value and business value are two very different things, and understanding the distinction will determine how quickly you grow and how much money you can make.

Welcome to a refresher on self-value and business value with an added new lens from the work we’ve been doing inside the 200K Mastermind. You’ll hear how confusing self-value and business value costs you money, why you don’t need to feel worthy to create value for your clients, and how you might only be one thought away from making lots of money. 

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What You’ll Learn from this Episode:

  • The difference between self-value and business value. 
  • How confusing self-value and business value costs you money. 
  • Why we make our business results mean something about us as people. 
  • How to address the need to be constantly living in breakthroughs. 
  • Why you don’t need to uncover whole belief systems about your worthiness to sign clients.
  • How trying to work through your worthiness to make money is the slowest route.

Listen to the Full Episode:

Featured on the Show:

Full Episode Transcript:


Welcome to the Make Money as a Life Coach® podcast where sales expert and master coach Stacey Boehman teaches you how to make your first 2K, 20K, and 200K using her proven formula.

Hey coaches, welcome to episode 183. Today I’m bringing you a most valuable podcast. If you joined us late in the game, meaning you found me later in my episodes and you just started listening from the last episode, or if you’ve heard this episode but maybe it’s been a year since you heard it, you might need to hear it again, especially with the new lens that I’m about to share with you. Actually, you definitely need to hear it again.

So, at the beginning of the year, and so this is January of 2022 we had a 200K Mastermind live event. And on the third day I taught Income Intensives. So intensive work for income specific groups. And one of them that I taught was for the $25,000 to $200,000 income group, although it really applies to everyone even at millions of dollars, I literally just worked through this myself in my business.

Something happened in my business, and I made it mean something about me as a person. So, listening to this podcast, I had already planned on, it’s so interesting, I had already planned on playing this episode again because of the 200K Mastermind live event. But in preparing for it, while I was going through this thing in my business, I listened to it again and it was so helpful, even at $10 million to anchor me back to the difference between self-value and business value.

But anyways, in this intensive, to rewind back to 200K, in this intensive here’s what I shared with them that I wanted to share with you in different words as I’ve sat and thought about it over the last few months. So, for them I went through a proper business evaluation. And I told them that where they problem solve is so important for where they end up spending their time in their business. And where they spend their time in their business determines how fast they learn and get new results, and how much money they make.

And so, I went through example evaluations and here’s one of the things that happens. When you are evaluating, if you join for 2K for 2K, we teach you how to do an evaluation that’s very useful. But when you are doing an evaluation you can make a result in your business, any result you get, mean something about you as a person and if you do, your solution will often be to get coaching on your self-confidence, your self-worth and your thoughts about yourself and other people’s thoughts about you. And your relationship to the world, to the universe, to God, to everything.

And it can send you into endless amounts of self-improvement. So, you can kind of get into this spiral where you are just never improved enough to make more money or to make any money. So, if you think after hearing a no, this is how you know it’s you, if you think after hearing a no that something is wrong with you, this is an indication that you are making a result in your business mean something about your worthiness as a person, instead of something about a simple thought you’re having or a skillset that needs to be developed.

Maybe it’s your coaching, or maybe it’s your selling, maybe it’s both. But those have nothing to do with something being right or wrong about you. Another way that you can think about this is if you experience negative emotions like pity, and rejection, and things that have to do with you personally, that you take it personally. Any form of that is you going to self-value instead of business value. And you’re a new business owner. You have to think like this. You are a coach, but you are also a new business owner.

You have to learn lots of new skills. And the faster you develop those skills the faster you make money. And how you develop those skills so quickly is by constantly working on them, not letting yourself go through the spiral of self-pity and all of the negative emotions that come with taking things personally. But here’s what happens, because we’re in the personal development field and we love binging personal development. It feels so good to watch a Brené Brown TED Talk, or Netflix special, or read her new book. Our brain loves that.

So, because our brain loves that and it gives it a dopamine hit, our brain loves to give us that as a solution. You missed your goal, so you just need to develop yourself more as a person. Now, there is some of that. You have to be a product of your product, that’s very important. An example of life coaching, you’ve actually got results for yourself. You’re living in breakthrough. I’ve talked about that on the podcast. There is an episode called Product of Your Product. There’s one called Living in Breakthrough, I think.

I’ve also done a talk so sometimes I get confused but I think there’s one, or Breakthrough Cycles, I think it’s called Breakthrough Cycles. But here is how I recommend addressing this, the need to be in constant breakthrough or the need to be in a product of your product, or an example in the coaching industry. The way I recommend addressing this is have your personal development time be on your own time. And then have your business development be in your business time, separate the two.

And when you get a business result that you don’t want, be very careful, make sure the first thing you do is you identify the business skill you need to work on or the business value that you need to develop. Some of you simply need to grow your value as a coach by learning to solve problems faster and more simply. Some of you need to grow your value by gaining the skill of learning how to listen to a hot mess of a story on a consult and then distill that down to what you heard to be the most important ideas.

And then organize them for your client, present them to your client and along with a simple solution to fixing them. That’s bridging the gap, that’s selling and coaching. It’s the same thing we do in coaching. I always say, selling is coaching, and coaching is selling. So, some of you need to develop the skill of selling people on believing in themselves, on believing new things, that’s selling too. These are skills but they have nothing to do with something being inherently wrong or right about you, about your worthiness in the world, your worthiness to succeed.

I used to do this to myself a lot. The universe doesn’t want me to succeed. The universe doesn’t think I’m worthy to have these amazing results, to have clients, to have love, to have money, to have security. I’m just unworthy of these things. It’s a very early, very, very early personal development and that’s okay if that’s where you are, but you really want to notice that. Don’t do that to yourself in your business. Don’t let a no on a consult or you not signing three clients in one month, do not let that mean that you’re not worthy or that you don’t have value as a person.

So, I want you to listen to this episode and make sure you are not going down the endless road of self-improvement thinking that that will make you money. I know coaches who have been improving themselves for years with no clients. I also know coaches who have done a lot less improvement on themselves, but they’ve gotten really good at selling, and they have clients. So, you just need to increase your value in the marketplace as a coach and in the business world as a salesperson, as a business owner.

This is the most important thing you can be doing as a coach in your business time. Now, other episodes, if you really want to dive into this and have a whole masterclass on this, you can listen to, to dive deeper are The  Value Bank, The Value of a Coach parts one and two. I also mentioned Breakthrough Cycles and Being a Product of Your Product. But for this episode I really want you, that feels like more of the other side of self-improvement. I would really like you to specifically listen to the Value Bank, The Value of a Coach parts one and two and this episode first.

Let’s just start here by separating these two things out, worthiness versus skills, self-value versus business value. And then if you’re not in 2K yet, just make sure you join, and we can teach you how to do a very thorough evaluation that will tell you very specifically what skill or value in your business very clearly you need to work on and what exactly that looks like to work on that. Okay, enjoy this MVP episode.


Hey you all. How you all doing today? What is going on with you? Listen, have I told you that I have puppies? I’m pretty sure I have. It’s basically all I talk about and all I spend all of my time doing right now. If you’re not following me on Instagram @staceyboehman, B-O-E-H-M-A-N, you’ve got to follow me if you want all the puppy pics. There’s a lot. I put them on my Insta story and videos and just we are having so much fun and they’re growing so fast.

We’ve had them two weeks and they started at 12 and 15 pounds, and now they’re well over 15 and 20 pounds. We can barely carry them around. They’re growing like weeds. they’ve graduated from being puppies to heathens is what we call them now. They are just insane and crazy and it’s still so much fun. And recently they have discovered their reflection in the mirrors, and in the windows, and the doors that are glass. And they will just bark at themselves in the glass. It’s the best ever.

Or ice cubes, they love ice cubes, and we have – I swear, our ice maker. I hate it so much. But it will just shoot ice everywhere in all directions. It never goes in the cup. Even I put my hand in front of the ice maker to try to direct it into the cup and stuff still just goes everywhere. And so now, they will bark at the ice cubes and bat them around like cats bat their toys and bark at them. And then they rile each other up and then they just run around the house. It’s the best, you all. I could talk about them all day. They’re so crazy and so sweet. And we just love them so much.

So, I know I probably talked about it on the last podcast but just all the puppy things. Okay, so before we dive in, we’re going to talk about business value versus self-value today. But before that, I also want to give a shout out to one of my clients. I just want to talk about her because it’s a story that blows my mind. So, this isn’t a testimonial I’m going to read. I recently started another class of my 200K Mastermind, and I created a standard for the students about two weeks before the mastermind.

I decided this is how we’re doing the entire mastermind. We’re upleveling every single thing about it. It was just the next level of my growth that I wanted them to step into. And two people couldn’t meet the standard. And so, with one week before our live event, I sent an email to someone that was on the waitlist. They gave us a deposit and they were waiting in case a spot like this opened up.

And so, I gave this person 24 hours to pay for the mastermind, book their flight and their hotel. And this person did it. Was all in, like yes, if a spot opens up, I’m taking it, I’m showing up, it’s mine. So, this person is Candy Wright, and I just want to celebrate her because then we get to the mastermind. You all, I was hard on them. I brought it to this mastermind weekend on a whole another level.

And I gave them a 30 day challenge where they had to make $10,000 of new business in 30 days and they had to do it the way that I taught them to do it at the live event. I called the live event How Money is Created. And I laid out four steps. And they have to make the 10K in the four steps, regardless if that’s how they were making their money beforehand, and it has to be new business. So, I’m coaching Candy and she’s freaking out a little bit about how it seems a little bit maybe impossible to do that. And I’m asking her what she charges, and she was charging $3600 at the time.

And I said, “Well, that’s just three people in full. You can do that.” But she’d never charged anyone in full. And I know so many of you struggle with that as well and this isn’t a conversation about you should charge in full, to be clear, I have to tell you the story because it’s so amazing. So, we coach on it at the live event and then two weeks have passed, just two, and Candy has already made $10,000 new business, cash in the bank, two weeks. A month ago, she wasn’t even in the mastermind. That is showing the eff up, you all. I just have to celebrate her.

She doesn’t know I’m doing this but that blows my mind. She almost didn’t get in the mastermind. She had the opportunity to jump in at the very last minute with zero convenience whatsoever. And she made it happen, showed up, and she got what she came for. Seriously, that is amazing. The mindset of someone making 200K, that is what it looks like. So, shout-out to you, Candy. You are an example of what’s possible and I just think about it all the time.

It’s so much fun when stories like that happen and they happen frequently in 200K because it’s a really amazing mastermind and I bring together really amazing people to mastermind with each other. But this one really just did it for me so I had to talk about it on the podcast.

Alright, so let’s dive into business value and self-value. I want to explain this as the value that you have as a human, that’s your self-value. And then there’s the value you create to make money. And that’s what we’re going to call the business value. And I want to have a conversation about the difference between the value we have as humans and the value we create in our business that turns into clients and money because some of you all get confused about this often. And when you’re confused about it, it costs you money.

When you get them mixed up, your value as a human and your value you create in your business, you stop showing up for your business and you don’t like your life very much. So, this happens when you make the value you’ve created in your business, aka the money you’ve made mean things about you and your value as a human. It also happens when you make other people’s reaction to your value in your business mean something about you and your value as a human.

So, I’m going to give you an example of this. If no one buys from you in six months and then you think of yourself as a failure, failure then becomes how you identify yourself. Five people show up to your webinar and you make that mean no one wants what you have to offer. And then you make that mean even further, no one wants you. I also see this confusion around value as a human and value created in your business when clients tell me that they need to work on their worthiness before they can make money.

So, think about if this is you. If you’re like, “I really, I can’t make money, or I can’t put myself out there, or I can’t do a livestream, or I can’t make an offer because I’m really struggling with my worthiness.” If you believe this, what this means is you believe you have to be worthy to make money. And if you have to be worthy to make money it also means you aren’t worthy if you aren’t making money. This will get you in a lot of trouble.

And any time you bring worthiness, you bring that into the picture, when you start associating worthiness with how much money you’re making or you’re not, everything in your business is going to feel very high stakes. Building a business will feel very heavy and you won’t want to build your business because you won’t want to keep doing something that consistently brings you face-to-face with unworthiness. That will feel like a terrible idea.

So, on this podcast, I want to separate them out for you and talk about them, what they actually are. And how you create both, value as a human and value in your business, business value and self-value, were going to talk about how you create both. Now, for this conversation, we’re going to call your value as a human, worthiness, for this conversation. So here is my main belief. We’re going to start with worthiness. here is my main belief on worthiness. It is inherent. We are born with it. It never goes away. It is just what we are.

That may be where you need to start is questioning that. Now, you may want to provide evidence right now when I said that, that shows the opposite or some other point of you to negate this. But I just want to challenge you to explore if this could be true. And if it were, how much more it would serve you to believe you’re just born with it, it never goes away no matter what you do. It’s just who you are, you always have it. Nothing you do adds to it or takes it away.

Literally, if you just worked from this podcast, if you just worked on that belief, you could get out of the need for years of therapy, and coaching, and models, and self-coaching on worthiness if you just choose to believe this right here and work towards that every day. But what I do also believe is worthiness, just like beauty, is in the eye of the beholder, meaning if you don’t believe it, you don’t see it. Our brains actively always find evidence for what we believe and don’t believe. So, if you’re thinking you’re not worthy, you will create for you the entire reality of unworthiness.

You will show up, let’s say in your business, feeling unworthy, which will impact everything from how often you make offers, to the way that you make the offer, how much you put yourself out there to new people, your pricing, everything. And then the chances of you creating money from a reality in which you are unworthy will be really slim. So here is how for the sake of this podcast, I want you to think about worthiness. Worthy is a feeling, an emotion created by how you think about yourself.

And this is fun because you could try this on without even believing it’s inherent. You could think of it as something you create in your mind or not, and something you experience in your body or not as an emotion. And I want you to think of it as one emotion, one thought, one model at a time. So, if you remember making money with the model, I broke down the model. We have a circumstance and then we have a thought that drives a feeling, that creates an action, that produces a result.

Where you would put that in the model is as the feeling or the emotion, and that just comes from a thought. One thought creates one feeling, drives one action, and creates one result. Because many of you tend to think of worthiness as this overall state of being. And it is true. When you get in the habit of thinking and feeling a certain way it does become a state of being. When lots of similar thinking creates an overall state of feeling and being in the world with this general set of results. And many of you talk to me about worthiness and unworthiness this way. It’s a state of being.

Either I am worthy or most often, what I get from my clients is I’m not worthy. Or sneakier yet, I struggle with my worthiness. And you speak of it as a state of being that you think is either out of your control or so deeply rooted that you have no idea where to begin or how to work through it, even if you believed you did have control. The way that you think about it, it’s like this really big out of reach thing where you’re just sort of a lost cause. And it makes it all so much more dramatic and really it makes it not figure-out-able.

So again, I just think it’s super helpful to think instead that it’s just a series of models. It’s a series of thoughts that you have that you’ve just thought over and over. And you work on it one of those thoughts at a time. And you work through it as one emotion at a time in your body. So just like humiliation, you might say, “I’m feeling humiliated,” in this one moment of time. So instead of saying, “I constantly struggle with feeling unworthy,” “Oh, I am just feeling unworthy right now in this one moment of time.”

It’s such a different experience when you treat it as one emotion that you experience in one moment that’s just like all the other emotions you have versus it’s this thing that you are or you’re not. And I also want to just say that when it’s a state of being where it’s lots of thoughts creating a very similar feeling constantly and chronically. Most of the thoughts that create that kind of chronic state of being of unworthy have nothing to actually do with unworthiness or worthiness.

So, we don’t walk around saying, “Oh yeah, I didn’t get that promotion, or I didn’t sign that client because I’m really struggling with my worthiness. I have a lot of worthiness issues.” That’s not how we say it. We might say, “I didn’t have the right qualifications, or I wasn’t able to coach the client through their objections.”

That thought might make you feel instead, if you were really paying attention to the actual emotion in your body, insecure. Oh, I couldn’t coach them through their objection. That might make you feel insecure rather than unworthy because you felt insecure, and you showed up apologizing in your consult and then you didn’t sign the client. But that was just one thought of I don’t know how to coach through this objection or the one thought of I don’t have the right qualifications, I’m not certified. Many of you use that against yourself.

And maybe, the real feeling isn’t unworthy, it’s just inadequate. But it is different than unworthy. So, it’s really powerful to really nail down, even a general feeling of unworthiness is just a series of thinking. And really if I looked at it, all the thinking is actually different, and all of the feeling are all different emotions. They might feel the same but they’re all slightly different. That’s so powerful to see that. It makes everything so much more workable, figure-out-able.

Okay, so if you take away so far, before we move on is that worthiness happens with how you think and feel, worthiness is a feeling created in your mind, an emotion created in your mind. Most evidence you use to build your unworthiness case is actually a different set of thoughts and feelings that your brain has just kind of lumped together for efficiency under the same category. And worthiness happens one thought at a time. Now, if you’re struggling with this, you really do just have to focus and work through one thought at a time.

That’s the key takeaway. This will make it feel so much more manageable. You just make one thought responsible at a time for your result instead of making it about your entire belief system. Because when it’s an entire belief system then you think you need all this work to undo all the unworthiness. And then after you do all of that exhausting work, then you have to also do the doubly exhausting work of creating an entire belief system around worthiness.

So, you could spin in the worthy/unworthy cycle for years before ever making a dollar and pay coaches thousands of dollars to help you with all of your unworthiness. And also, don’t get me wrong, definitely pay coaches thousands of dollars always. What we sell works. But let’s pay coaches for results that we can create now. So, one thought at a time, that is how you create worthiness. So unworthy happens one thought at a time. Worthiness happens one thought at a time.

But it is a model of a thought creating a feeling, driving an action to produce a result. That is your value as a human, your self-value. It is open to interpretation but only through your own eyes, never through your results or lack thereof. So, pay attention. How you think about yourself, and your results is what determines whether you are worthy to coach someone or not because of the way you feel, thinking about being able to coach someone or not.

So, if you feel worthy about being able to be a coach for someone or not. It’s all about the way that you’re thinking about you, whether you’re good enough to be a coach. That measurement is created by you by the way that you think. It is not inherent. Many of you think it is, that some people are just destined or made to be coaches or natural at coaching and some are not. You aren’t living in some fairytale land, believing that you could be a coach. When in reality if you keep taking action you will find out you are never capable of in the first place. Isn’t that our worst fear?

That’s what we think. If I keep taking action, I’m going to find out I wasn’t one of the worthy ones. I wasn’t one of the capable ones. Marianne Williamson has a quote and I always mess it up. All my other coaches always nail it but it’s something about our greatest fear is that we’re powerful beyond measure. And I don’t know if that’s true. I think half the people, that’s true.

And I think half of the people in our heads believe we are super powerful. And our biggest fear is that we’re going to take action on believing that power. And find out that that actually wasn’t the case, that we’re not as powerful as we think we are because we have this belief of inherent value or not. We’re like, “Either there are set people in the world that are worthy of being coaches and then others aren’t.” And so, I think it depends on what your belief systems are. But for me, that has always been my fear.

I haven’t been necessarily afraid of I’m powerful beyond measure. I’ve been afraid if I take action, I’ll find out I really couldn’t do it. But it’s all lies. This is what is important to know, all lies. It isn’t how it works. Money is made by value that you create in your business that is different than your value as a human. So, let’s talk about that. Let’s talk about value you create in your business that makes you a good coach and makes you money.

Knowing the origination of that value, of being valuable in that way, of creating value is super important. And this is where it gets really interesting. So, remember worthy is a feeling you get from what you think about yourself, that’s your self-value. Value that creates money or what I call business value is created by the way that you think, the ideas you create in the world, and by how you show up And that’s what we’re really going to dive into.

The level of service you provide, the transformation you give people before they ever work with you, and while they work with you, your ability to problem solve all of that. So, value, ready, wait for it, really happens in the A line of the model. You have thinking that serves you, that creates a feeling that drives you to show up, and you to provide a service to people for free and for pay. You create things in the world that were not there before. That all happens in what you do and how you show up.

And then how we measure the value created in business, the value you created in the world is by what we receive as a return in our R line, how much money we make. So, here’s the example. You think I can help this person, you feel powerful. You show up and write an email to your list or you post something on Facebook or Instagram thinking of this specific person that you can help.

Somebody reads it, it changes the way they think in the moment. It changes how they feel. It changes how they show up and what they do the rest of their day, and they get a different result in their life. To them, your teachings are now valuable. They get on a consult with you. You show up believing you can help and loving coaching, and what’s possible with coaching. You help them with a coaching tool and then they pay you. But here is where the magic happens for those of you struggling with worthiness and being valuable. They are two different models.

Feeling worthy and creating value, two different models. Feeling worthy, the emotion of worthiness may not create value. In that example, powerful is what created the value. And creating value can be done a 100% without feeling worthy. What? Stop it. I might be right. So, here’s how I know this. Hang with me.

If money is created through value and value is created through thinking, you have to be onboard with that. There are many people who feel very worthy and don’t have a thought at all that they want to make more money. And therefore, don’t go out and create massive levels of value, challenged by a goal of making money or making more money, and never create value that turns into money. But they feel worthiness.

And there are lots of insanely rich people who have created a lot of value that turned into cash who feel completely unworthy. How is that possible? This could change your life if you really see this. They are two different models. You can feel confident in a skill, say sales, coming from the thought I know exactly what to do and nail a consult because of your confidence in the process of the consult and the tools you have as a coach and make money. And that money can hit your account and you can feel completely unworthy of it.

Or you can feel unworthy going into a consult but feel confident in your skill of selling, and know that you know exactly what to do because you have a sales process you walk your clients through. And have specific coaching tools you use and feel confident in that, lean on the confidence of the coaching tools and the process, and make money, but feel unworthy the entire time. What? I could be onto something. This is great news, you all, seriously. You don’t need to feel worthy to make money.

Repeat that after me. Say it loud in your car, or your office, or wherever you’re listening to this. at the gym. If you’re at the gym, maybe say it in your head. You don’t need to feel worthy to make money. You don’t need to uncover all your massive belief systems around unworthiness from your childhood, or your first marriage, or how much money you have before you go sign a client. You can just go sign a client. Instead of being an entire belief system away from signing clients, you could be just one thought away from signing clients. Think about if you really believed that.

If you believed you were just one thought away from creating value that turns into cash and you don’t even have to dig into all of your unworthiness before you get started, what will happen is you will just get started. I love the way I said that, started. Yes. When you think you have all these deep rooted unworthiness issues to work through before you make money, you never get started. You never get started. I don’t know why I said it that way but it’s amazing. We’ll keep it in.

You make the problem so big in your head it feels unsolvable. when in reality, you’re always just one model away from everything changing always. All of those belief systems that you have, the whole I struggle with unworthiness, said it as if it’s a disease that happens to you. When you work on creating value one thought at a time, when you change your thinking pattern one place, it often changes thought patterns everywhere.

So, one thought that leads to value could also unwind your unworthiness or create more worthiness. Both equally useful, but not necessary because they are two different models, and one doesn’t equal the other. I talk about this. I had a podcast before this one called the Diva Business School Podcast. When you join 2K for 2K, you get all 64 episodes of that podcast. It’s under the bonuses.

And I don’t remember which one this is because now it’s been too many years. But I have one where I talk about turning negative emotion into money, and one of the things I talk about on that podcast is when I was building my coaching business, I felt like my life was falling apart. I was going through massive heartbreak. I was in debt. I had no furniture in my apartment. I was having to drive six hours to work, staying in Super 8 Motels with my dog.

I was experiencing so much negative emotion but yet I was building my business and making money. How was that true? Because I didn’t have thoughts that I was unworthy of making money. That’s not what I was focused on. I was focused on selling coaching. Those were the thoughts driving the things I did in my business. It wasn’t about the not having the money, not having the boyfriend, not having the furniture. It was I’m good at sales and I will figure this out. And I know how to help people because I have this coaching tool called The Model.

And even though my results haven’t even shown up yet, I know this shit works and I’m going to go bring everybody with me. That is what created me making money even though my life itself, I was in constant negative emotion. Because they’re two different models.

And lastly, I just think this is important, having said that, that you can have both worthiness and unworthiness models happening at the same time, and models that create value for you and models that keep you from creating value. We’re capable of believing things and not believing things all at once. That’s what creates the friction along the way.

But if you see it all as kind of a series of models and a series of thoughts that create results, you have so much more power over it. And when you see them as different from each other, business value and self-value, you can get to work on business value now and start making money. You can do that while also working on your worthiness. You can do both or you can do either or. So much more possibility when you think of it that way.

And the last thing I will say is I’m also not saying don’t go out there, work on your worthiness. Work on it. Do your thing. But don’t work on it believing it will create the inevitable result of making money. Don’t use that as what you’re going to do in your action line of your model. Don’t use that as your business plan like, once I feel worthy, then I can make money. So, the thing I’m going to do to build my business is work on my worthiness. Don’t do that. You don’t need to do that. You don’t have to do that.

It’s not the fastest way to make money because even if you work on your worthiness for years, you could go down that rabbit hole the rest of your life and never make money. It will depend on what you do every day with the thoughts of worthiness and whether you turn them into value in the world or not. It will depend on the specific thoughts you have that lead you to take action and whether that turns into money or not.

So, work on the worthiness if you’re going to because it makes your life experience better, and work on business value, thoughts that create skills and give transformation ahead of time and have you helping others and serving others because that is what leads to money. Alright, I hope this shifts every single thing, and rocks your world, and changes the way that you think about worthiness and value from here on out. I’ll see you next week.


Hey, if you are ready to make money as a life coach, I want to invite you to join my 2K for 2K program where you’re going to make your first $2000, the hardest part, and then $200,000 using my proven formula. It’s risk-free. You either make your 2K or I give you your 2K back. Just head over to We’ll see you inside.

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