Ep #356: MVP: Radical ROIs

Welcome to the Make Money as a Life Coach® podcast where sales expert and Master Coach Stacey Boehman teaches you how to make your first $2K, $20K, and $200k using her proven formula.

Today, we’re going to be talking about radical ROIs. Radical returns on your investments. I’ve been thinking about this a lot for myself as I invest a lot of money in my business, and I just invested. If you listened to the 30 Million Dollar Reinvention, you know I’ve just invested in a new Mastermind for myself. And I’ve been thinking about my approach to my behavior in this Mastermind and my approach to how I show up to all of my coaching.

I also recently recorded a podcast several months ago on increasing my coachability, so you could also go back and listen to that one. But I’ve just been paying attention to how I show up in the world to my investments, and why is it that I get such huge returns on my investments? Like, what do I think and how do I feel and how do I show up that creates such massive returns for myself?

And I’ve been thinking a lot about that because I’m also thinking about for my students, how do I get them massive returns on their investments? We have a couple parts to this episode, but let me just say first of all, that I think any investment you make that gives you any amount of return is a good one.

So I was recently telling one of my students, she paid $25k, and she made $41k for her first round of 200k for the first three months. Okay? So we still have half of the Mastermind to go, but within the first three months, she paid $25k, she made $41k. And I was telling her, like if that were an ATM, you would do that every time over without any thoughts and any fears about yourself investing, right? Like you would just make that return.

I think that’s a good return no matter what. Even if you paid $25k and you only made $25k, but you learned skill sets and thoughts that will fuel you to make more money moving forward forever, still a good investment. But if there’s even a little bit of a higher return, $25k to $41k, that’s a good investment. We’re just not taught to think that way.

But I’ve been thinking about, but like what is the difference between the people who do $25k and $41k versus $25k and say $100k. We have a lot of people that will come in and they’ll do $100k return on their $25k investment.

And I want to say that like, first of all, any return, again, you’re not doing it wrong. You’re doing it very, very, very right. But how can we do it better? How can we make that return? How can we maximize it? Like that’s what I’m thinking about for all of my students. Like if I could turn that $41k investment into $51k for example. $2k for $51k. Whatever. I’m using very specific numbers. This was someone’s very specific numbers. But that additional $10k matters. What if it was $20k more or $30k more? Right?

And I have really, really huge returns every single time I invest. So, I’ve been thinking a lot about and talking to my students a lot and people on my list and in my audience, a lot about their thoughts about investing and their thoughts about doing the work once they’ve done the investment, like how they approach the work. And I’ve been looking at their returns, and I’ve been watching the students who get huge returns and trying to mine for that brilliance.

So, I want to say that at the very beginning that this episode’s goal is to answer the question, how do we maximize every single investment you ever make in your business? I want you to have that whether you ever work with me or you work with me once or for years, whatever it is, I just want you to be able to have that result where every investment you ever make, whether it’s in life coach training, like to become a life coach, one-on-one coaching, masterminds, programs, going to events.

I’m about to speak at Life Coach Live. Super excited about that. Whatever it is that you put your money into, even if it’s the stock market or ads, this is another thing for even for ads. I’ve had radical returns for ads. Whatever you put your money into, how do we maximize the return?

And here is something I have noticed, is I have noticed that my emotional body, so my thoughts and then the vibration those thoughts send through my body, and the way I’m able to work myself up with compulsion and excitement and energy and drive.

The way I’m able to do that, the chain reaction I create in my body, has me showing up to my investments in such a ridiculous way, such a radical, obsessive, compulsive way, in a good way, not like the other way. Like, in a very good way that serves me, that the returns I get are absolutely insane.

And so I actually pre-recorded a portion of this podcast because I really want to be sharing my thoughts and my inspirations and kind of the genius that comes out of me and it’s like raw, vulnerable form as I’m going through my 30 Million Dollar Reinvention and as I’m going through a deep state of growth for myself. I think sometimes we don’t see business coaches in the industry talking about that. It just happens that way that you’re in your expert energy more often, you’re not sharing as much of your own stuff. So I really do try to do that for you all. And I’m going to be doing more of that.

And also just in general for business owners, I want you guys to know what it looks like to go through massive growth and to fail and to rebrand and reinvent and do all of those things. So I’m going to be trying to share these things with you as they come out of me. Most times, I give you on this podcast very organized content that I’ve spent lots of time thinking about. And I think that has lots of value when I’ve really organized it in a very pretty, digestible way.

But I also think that hearing my like stream of thought, my stream of conscious thoughts are super helpful as well. You just have to mine, I think a little bit more for the genius, but it’s there. You guys loved the episode I did on digging out of a hole. It wasn’t as organized. If we’re having a conversation, here it is. This is the same one. But one of the things I’m going to be trying to do as I share my journey is I’m just going to like hop on my phone and just record it as it comes out of me as soon as the idea gets to me, because we work so far ahead in our business that if I don’t do that, I could write the idea down, but the podcasts are already decided what they’re going to be for like an entire quarter in advance.

And so there might not be room to get it in, and by the time I do have room to get it in, I’ve already moved on from it, and the ideas that are exploding out of me, they’re not as exploding out of me anymore. So I’m going to try to share these either in bonus episodes or on episodes like this, regular weekly episodes. I want to get it out of me and get it to you so that you can come along with me in the journey.

So this episode is going to answer the question of how do we maximize in returns for you? How do I think about it in a way that serves me so well to get me such huge returns so that you can borrow my thoughts, right? And it’s a little bit of a raw episode of me just letting my thoughts out about a particular subject. And for this one, it’s being very radical with returns and with showing up to the current investment I just made, and what I think is a little bit different in the way that I approach it that I see other people doing it.

I was talking to a student recently, and she was trying to decide whether she wanted to do another round of 200k. And she had like a lot of thoughts, and I basically coached her on none of those. But the thing that stood out to me was that it didn’t feel like she was emotionally engaged in a way that was compelling her forward about her goal. And because of that, the investment she was making was also not compelling her forward.

Right? So when you’re not compelled in your goals and when you’re not radically approaching achievement of your goals, then you won’t radically approach the coaching to get you there. So then, if you look at the Model, right, our thoughts create our feelings, our feelings drive our actions, and then those actions produce results. If you’re not having radical thoughts that create really engaged emotions to fuel massive action in the investments you make and in the work you do and how you implement what you learn, you’ll never produce a massive result.

What I would say is like 50% of my students are kind of in the middle, right? They are showing up, they are working hard, they’re putting a ton in, but they would love to be getting probably ten times more than what they get from their investments. Like they would love to put $25k in and get $250k out first time around. And I think that’s possible. But I think the link is in how you approach it in your body, like how your entire body gets lit up and how you interact and then interact in the learning, and then implement will determine that.

So if you’re in that 50% where you’re doing well, you’re getting a pretty decent return, but you want like a radical return. And you know, when I say radical return, you know if you feel like you’re getting that or not. If you don’t feel like you’re getting a radical return, I want you to ask yourself, are you showing up radically? Like, are you showing up to your business and to your learning and to your implementing in a radical way?

And so I want you to listen to this recording that I recorded and hear my energy and see how I talk about specific things I’ve done already since I joined my Mastermind, and the way that I approach advice I get, and if I ask a question, the way I approach every single answer I get, especially if I like crowdsource. I ask a bunch of people. I talk about my thoughts in this pre-recorded portion about how I approach learning in general in a way that really does maximize my returns to where they feel absolutely radical.

I was telling my student, if I invest $50k, I’m going to get $500k back in six months. I’m going to make millions compounding because I made that investment. But I’m going to 10X it right away. I’m going to get every ounce, like every single call I show up for is going to be worth $50k. If that’s what I paid, I’m going to get literally everything I came for, and I’m going to be the one driving that and controlling that, and no one is going to have to do that for me. And I believe that. 

I was telling one student, I’m like, I just invested all this money. I didn’t even know what the process was, what I was getting, how it was structured, who was in the Mastermind, how many people were in the Mastermind, how much time I got with the coach. I knew nothing. The sales page was very direct, very minimal. It was sold at an event that I wasn’t at. I just like banged hard on the door to get in, and it didn’t matter because who I am, I am a radical investor and I get radical returns for myself.

So I’m going to give you my mindset and how I approach investments, and how I approach my Masterminds, and how I approach my learning, or just free advice that people give me on the internet, right? Whatever it is, I also leveraged free advice on the internet from a Facebook group. Hundreds of people gave me advice on how to get pregnant, and it worked, right? That’s a radical return, y’all. Pregnant first try after I implemented every single person’s advice.

Right? So like that level of energy. Do you have that in your body for investments? If you don’t, listen to the second half of this episode, and let’s figure this out together, how you’re going to engage your emotional body and your brain to produce for you the most maximum results you can get so that you feel like a very powerful investor and a very powerful creator in your business. Everything will change when you feel that way. All right, let’s dive in.

Hey coaches. I am having massive transformation after massive transformation. I’ll tell you why here in a minute. But I have just lots of ideas flowing through me as I am in constant breakthrough right now in my own business, in my own life, or working through a breakthrough. I got a lot going on. I am working through a massive upper limit in my own mind and my own business, and I am in Brooke, my coach, Brooke’s Mastermind, created a Reinvention Mastermind. And there were ten of us in our group, and we’re basically going through an entire reinvention.

And I’m already going through a reinvention because I just had a baby, and I’m a new mom, and I’m now a new mom with a 10 million dollar business. And I’m getting coached every week on that with my one-on-one coach. So I just have a lot going on in my brain and in my mind, and I want to share some of this with you.

Like if I invest in a massive transformation for myself, those of you who work with me in my programs are obviously going to get benefit, but I also want those of you who listen to this podcast to benefit from that as well. So, I’m going to share some ideas with you.

So this is the one particularly that I’m thinking about today. I’ve been thinking about the way that I think and the way that I approach my investments, that gets me such high ROIs, returns on my investment. And I just want to share with you a couple of things. They’re super simple, but it’s just the way that I show up that gets me these insane results. And what happens is the reason I want to share this is because I show up this way, because I think about my investments this way, and I get so much out of them, I’m never afraid to invest in myself.

And I just recorded an episode on the upcoming possible recession that everyone’s afraid about. And I just invested $50k, up front, full payment, non-refundable for this Mastermind, and I have no fears about it. Like I have some fears about the discomfort that I’m going to face throughout this process and things I’m going to have to change, and I’m just going to have to get really out of my comfort zone. But like I don’t have fears about I’m not going to make my money back, or I’m not going to make this investment worth it.

And I think so many of you when you’re thinking about your investments, you either are thinking about the money going out as like an expense, like a cost, and you’re not thinking about the money coming in. And then if you are thinking about the money coming in, you’re thinking about the investment bringing that money in for you, not what you’re going to do. And when you think like that, when you think like, let’s just use 200k or 2 Million Dollar Group or 2k, whatever, any of my programs, I’m just in the process of going through our upcoming 200k launch. So that’s the one that I usually use is just the one I’m thinking about.

But let’s just say when you think about 200k giving you an investment, you sit around waiting, and you’re not 100% sure since you’ve never been in 200k, if it could actually provide you the investment, right? It feels kind of out of your hands, feels a little bit scary, feels a little bit like it’s up to me, feels a little bit like it’s up to 200k, it’s up to the other people that are in the Mastermind, who’s in the Mastermind? How many people are in the Mastermind? What am I going to learn in the Mastermind? Like it’s like very like all the things outside of you, all those dominoes have to fall in just the right perfect place for you to feel really great about your investment, versus this is my plan.

This is exactly how I know I show up to every investment I ever make. I always win, I always get more than I came for. I’m always happy with my choices, right? Like having that confidence in your business and in yourself. And so I was thinking about that because I am a like radical student. I’m going to use that word, radical student. I heard this once from Grant Cardone. I was reading or listening to, I think it was “Sell or Be Sold,” but he talked about how you have to be, and this might not have been his word, but it was like you have to be obsessive or you have to be radical, going after what you want.

And I have found that is true when I really want to grow. I am radical about the coaching that I get. So I want to tell you this process and what I’ve been doing, and just kind of walk you through the way that I think about being in this Mastermind that I’m in and on this reinvention process. So, we had a couple of like lead-up calls and then it actually started where we’re meeting every single week. And then we come together in January for our first in-person meeting.

And in January, I have some major things I know I’m going to want coaching on, like big-level things going to $20 million. But then there are a bunch of like little things that could get cleaned up right now that I want to do between now and January. And so I want to just kind of walk you through my process and the way that I see me showing up versus maybe my students showing up just in my own programs, or I see other people when I’m in masterminds, and I’m not calling anyone out in this current one at all. I’m just saying I’ve been in masterminds for the last ten years. I know how people sometimes show up to them.

So, what I see is different, right, from what I see in other people versus me. So for me, I come at this investment like it is, I’m all in, 100% committed. And when I mean all in, 100% committed, I mean all in, 100% committed. So, my husband and I recently went to Nashville, and we were having our second call of Reinvention, and we went down on a Monday to look at land and to look at houses. We’re moving to Nashville, by the way. Not immediately, in the next couple of years.

It was the first time I was away from my son ever. It was like a whole thing. I never thought I would be leaving him at all before his first year. But then we had this opportunity and we realized it would be a lot to take him, and our nanny offered to stay at our house overnight and like take care of him, and I feel very safe with her. So we decided to do it. And we thought about driving down and back in one day.

But then we were like talking to our friends of ours that had just had a baby, and they’re like, “Oh my God, you just like don’t realize how much you need time alone with each other until you get back in that time alone with each other, and you’re like, ‘Oh, I needed this.'” So, we decided to like stay the night, make a date night of it, go to dinner, you know, get a fancy hotel room, and then head back in the morning. Like, have breakfast and head back. We could have been home by like 11 a.m., noon at the latest, if we had just gotten up, had breakfast, and left. And we’re heading down, and I’m like, oh my God, I have Reinvention on Tuesday. The call is at like 11 a.m. Eastern.

So I talked to my husband, and I’m like, you know, I’m on the list to get coached, and I’m third on the list, so it’s likely I’m going to get coached. I don’t want to be in the car getting coached. Like I want to be like at my computer at a trusted Wi-Fi source. Like I want to make sure that I’m not distracted, that I’m all in, present. Like, I really need to be on this call. And my husband was like, you’re right. Like we both kind of our intention for my $50k investment is that I make an extra $500,000 having done the investment.

Like, if I could do that, just 10X my investment, then it’s totally worth it. I think I will make even more than that, but like that’s the goal. If I’m going to invest $50K, I want to make $500,000 more than I would have had I not invested the $50K. And so he’s like, there’s a lot on the line. It’s a lot of money. Like you’ve got to show up, like you’ve got to get coaching from Brooke. I’ve enrolled him so much that he sees the value so much that he’s like, “Yeah, I’ll just wait around in the hotel room. You got to be on that call. We got to set you up for success.”

And so, we ended up not getting home until 4:00-ish in the afternoon, and that’s two full days away from my baby. But I wanted to be on the call. And I got coached for 30 minutes straight. And it was breaking my brain, coaching on some very limiting thoughts that I had. I felt a breakthrough instantly, first of all. Like I felt that shift happen. And then luckily, I had a three-hour drive home to really get into the work of that breakthrough and like really take it all the way through, like spend time with that, that self-coaching work, and put some of the coaching into play.

So it was really amazing and really brilliant. There was a lot that like clicked for me instantly. So we ended up missing two days, basically, away from our baby. That’s the point of the story. But then, this is what I wanted to share with you guys, I have since watched that coaching three additional times since the first time. Like watching it over and over, catching every little thing, like watching myself in the thought errors, in the disbelief, in the unwillingness to believe something new, like watching myself operate in that space, hearing myself say the things that I know don’t serve me, listening to every single thing my coach is trying to say because you can only take so much in the first time, right?

So, taking it in again, just even having her energy and the way that the problem felt so simple for her, like hearing that over and over and over, every time I get into the work of implementing the coaching and it starts to feel a little bit hard, I pull that call right back out and I start watching it again. And then it rejuvenates me and it gets me back into the mind space of where I was in that moment when I got coached and I had the breakthrough, right? And so I keep doing that.

And I’ve noticed that I don’t see my students or coaches out in the world like operating in that same way with this sort of like fanatical showing up to their coaching, right? And like watching calls over and over and over, watching themselves and how they interact, right? Let’s just say this, I will definitely get coached more than once. But if I had only gotten that coaching one time for the entire Mastermind, if it was that was all I got, I know I will get my $500,000 more than I would have made if I had not joined, right?

I will get my $500k worth just from that 30 minutes because of the way I treat that 30 minutes, right? Because I show up to it so fanatically, so obsessively, I’m going to learn every single thing I possibly can from that one session, right? That’s the way I show up because I was willing to stay in the hotel room and miss an entire second day with my son and get home late, which, of course, my husband also doesn’t love. He loves to get up and go, right?

I was willing to do that and enroll my husband so much that he felt like, no, we can’t leave. It’s so important that you’re on this call, right? Because I showed up for that, I got the coaching, and because I keep watching the replays, I keep getting more and more and more out of the coaching. And then my willingness to implement the coaching right away, quickly, in an experimental way to put myself out there. Now the next time I do get coached, right, or the next time I’m on a call, I’m in such a different mindset place from where I was when I was on the call the first time, that I’m going to get incrementally, compounding more shifts and more breakthrough and further along because of the work I’ve done in between calls.

It’s literally been, this call happened last Tuesday. So it’s been like what, nine days or something since that call. And I have already implemented like I’ve talked to my team about changes that we’re making. I have written new copy for changes I’m making. I have new plans for next year based on changes that I’m making. I am a completely different person, and I know it’s just the beginning, right? Like just the little inkling of beginning of the transformation that I’m going to have.

But the way that I showed up out of the gate has brought me so much confidence for how I’m going to show up the rest of the year that like I was telling my husband, because he’s like so afraid of like not so afraid, but he’s got lots of thoughts about the recession and how it could possibly like hurt our business. And I’m like, Neil, there’s no way, there’s no way because of the way that I show up to the coaching. First of all, I invested myself to get myself in rooms like this, right? I will always do that, especially in times where it could be harder. I’m always going to put myself in a room. I’m always going to put myself around people who are solving problems at the highest level.

But then I know how I am. I am fanatical to showing up to my own coaching. I am fanatical about it. I’m obsessive about it. So I know that where I’m going to be a year from now could be like double where I plan to be because of how I’m going to show up. So then the second thing I wanted to offer is that this doesn’t even always have to be like things you invest in. I was fortunate enough to get a call with a gentleman who is big in the business world and works with a lot of venture capitalists. I had an hour with him, and he looked at my P&L, which is our profit and loss statement.

It’s like, some of you may not have it if your business is not that big, you probably don’t need it. You can just do your stuff on your own. But once you get to a 10 million dollar business, you got to have someone doing your books for you and itemizing everything and all the things. So he looked at our profit and loss statement and all of our expenses and our revenue and everything, just looked at all of that in the business, and based on that with his expertise, he gave me what he sees and like what he’s seen in other businesses and areas where I questions I need to answer, areas I need to work on, things I need to consider with my team.

And my coach arranged it, my one-on-one coach, and I think I met him on a day that we had like an actual life coaching call. By that next week, I had already implemented like three major things that he had given me. And my coach Bev, she was like so impressed that I had put like already put so much into action. And I was thinking about that like the difference between people who get coaching and sit on it forever, and then people who get coaching and just take action immediately. And I think that it’s two things.

Number one, I’m just willing to feel uncomfortable. If I know something resonates and I know I need to do it, the faster I do it, the faster I get where I’m going, and so I don’t want to delay that trying to just avoid discomfort because the whole time I’m avoiding the discomfort, you know what I’m feeling? Uncomfortable, right? Think about the energy of when you’re thinking you need to do something but you haven’t done it yet. Maybe it’s a tough conversation, maybe it’s making that offer, whatever it is, like the fucking laundry, right?

I need to do it, I’m dreading doing it, but I know I got to do it. The longer you spend in that energy, like you’re feeling terrible anyways, right? So I just go out and get it done right away. If I know that’s the plan and I’m going to do it, like I’m on board with the coaching, then I’m going to go out and do it. If I’m not on board with the coaching, I’m going to figure out why and get on board with the coaching as fast as possible. This is where the difference of the ROI is, and it goes back to being fanatical.

A lot of you all want to sit there and argue with the coaching. You want to like say, well, no, you know, that’s not the coaching for me, and here are all the reasons why. That won’t work, and here are all the reasons why, or this isn’t the way I see it. Here’s all the reasons why, right? You just want to be very stuck in where you are and very committed to where you are and believing that where you are, like you’re like, I’ve thought it so thoroughly through where I am that this is for sure where I want to be.

But remember, where you are is not where you want to be. You want to be somewhere else, right? Like the decisions that you made to get where you are have gotten you only where you are. They’ve not gotten you where you’re going. You have to do different decisions in that regard. You have to decide like, okay, that might have been a good reason to get to where I am. It’s not a good reason for where I am now.

So for me, like I remember when I was in Brooke’s first Mastermind and I got coached on 2k for 2k. I was like, that’s a pretty dumb name. I don’t think I like that at all. I spent two weeks fanatically and obsessively coming up with all the reasons why it was such an amazing idea. I sold myself so deeply. I did that for two reasons because a lot of people mistake that for following blindly. I did it because number one, I wanted to be in the room. I chose to be in the room. I chose to get coaching, right?

So why would I choose to be in the room and choose to get coaching and then not listen to it and not investigate it and not be all in with it, right? So I’m just willing to do that. I’m willing to choose it, go all in with it, and because I know that if I find 100% agreement and get all on board and just try it, from being fully committed and all in, and then get the result I want. That’s how I know I’m actually committed and all in, is I actually get the result I want.

From the result, I can decide if I want to keep doing it again or not. I can decide, you know what? I made a million dollars with 2k for 2k. I did it. And now I don’t love that name, so I’m going to change it. I could do that if I wanted, right? What I don’t do is say, okay, I’m going to like investigate her reasons for why she thinks this is a brilliant name and a good idea and a good marketing tactic. And then I’m going to come back to her and I’m going to tell her like, listen, I heard what you were saying. I went there in my mind, it’s still a no. No. She knows so much more than me because she’s been doing it longer, and she’s made more money than me. She’s further ahead.

And even if she hadn’t, right, even if you have a coach that hasn’t made more money than you, they have a different perspective than you. They’re not in your emotions, right? So I want to trust someone who has made a lot of money, who I respect and look up to, and who is where I want to be and has more experience than me. I want to trust that they see something that I don’t. And then I’m going to also trust myself that if I can create the results their way, that I don’t 100% understand immediately, when I get where I’m going, I can decide if I still want that to be my way.

Sometimes I have and sometimes I haven’t, right? So I have so much power in me. I’m not like sitting around waiting for coaching that makes me feel good or that I agree with. And I’m not stuck in this like space of not taking action because I’m afraid to be uncomfortable or because I want to argue with the coaching that I got. I’m just like, let’s go. I’m all in. I want to learn as much as possible. And even if I don’t stick with this, I’m going to learn a ton along the way.

But I promise you, this is what happens because some of y’all think there’s a right way and a wrong way. And you think I teach that a lot too. P.S. But here’s the truth, there’s a hundred right ways. And I also believe that. So my way could get me there, her way could get me there, right? I could get there, but I’m getting there slower, probably, if I follow my thoughts, because my thoughts haven’t created 20 million dollars yet. Her thoughts have created 20 million dollars, right? So I’m going to listen. Why not?

Right? That could be the right way that time. And when I get to $20 million, I can decide, maybe I don’t want to do it that way anymore. Maybe there’s a new right way that emerges. Maybe the wisdom I get from her and then my own wisdom mixed together produce something completely different that neither of us could have predicted. But my mindset is so willing and so open.

So, going back to the gentleman that helped me, the same was true for this conversation. There was a couple of things that I was like, hmm, I don’t know. I’m going to go in and I’m going to try to understand that coaching, and instead of just like discrediting it right away. And then there are some things that I know to be true, like that’s it. And then I’m not going to avoid the negative emotion. I’m going to go into the negative emotion because I know either way I’m feeling negative emotion. I’m either going to feel the negative emotion of anticipating something I have to do that seems scary, or I’m just going to do the thing that seems scary.

Either way, it allows me to move so fast and get such fast results. I remember talking to my coach, and she’s like, I can’t believe you like put so much into action. I’m like, yeah. The other thing is I’m not an askhole. I used this term with my brother recently, and he was like, what is an askhole? So, in case you don’t know what an askhole is, an askhole is when you ask for coaching and then you don’t take it, or you ask a question and someone answers it for you, and you don’t listen.

I do see this sometimes in my communities. I’m calling you out, but jokingly and lovingly, I promise, where I will see like someone ask a question and they get like 20, 30 people commenting and leaving helpful things, and then I see that the post was like two weeks earlier and not one response on any of the comments. That’s being an askhole, right? Asking and then just not even remotely taking advantage of the people who took the time to help you. This gentleman took the time to help me, so I’m going to listen, right? That’s it. 

Like these are really, really simple things, but they make the world of difference. Like, if you want to get fanatical, obsessive returns on your investment, 10X returns, 20X returns, 100X returns on your investments, these are the ways you have to think about them. You have to think about every single opportunity to be coached or when you’re listening to somebody else be coached, right? When I’m listening to other people be coached, I’m also listening for all of the things that I can take from their coaching as well that I didn’t even know I needed.

That’s the power of listening to other people coach, right? So I’m going to show up to every single investment I make, looking for a 10X return, deciding how I’m going to get that for myself. I’m not going to be an askhole ever. I’m going to ask questions, and then I’m going to utilize the answers, right? I’m going to utilize the coaching. I’m going to listen and I’m going to do the coaching, even the hard stuff, even the stuff that I don’t fully understand. I’m going to do all the work to understand it. I’m going to create the result that I want, and then I’m going to evaluate if I want to keep doing it that way from a place of truly understanding the coaching.

The only way you know that you understand it is if you’ve implemented it and you’ve gotten the result from it. That’s the only way you understand it. I’m going to watch the calls over and over and over. I’m going to make sure I’m there and present for every single thing. I’m not going to miss anything. I’m all in. And I’m going to show up super vulnerably. Like for that call, I showed up super vulnerably. I laid it all on the line. Like, at one point, I think I said, I think I’ve lost the ability to coach myself on this.

I think my truth was, I told her, she was helping me believe something new. And she was like, this is so good, by the way. She said, listen, do you want to believe it? And I was like, well yeah. And she said, okay, so I want you to know that the experience I have of coaching you right now is that you see a dress and you like the dress. And I’m like, oh, try it on. And you’re like, no, I couldn’t possibly. She’s like, I’m not suggesting you buy the dress. I’m just suggesting you try the dress on. And you’re telling me you can’t try the dress on. 

And I told her, I was like, I just feel like my brain is so filled with exhaustion from nursing and having my baby and like being a new mom, and it just feels like so much of that my energy is going there that I just don’t even have energy to believe anything new. And that’s like a big thing to say, right? To be honest, and be like, here are the reasons why I feel like I can’t implement the coaching you’re giving me, right? That I can’t get there. Like I’m going to be honest in the conversation, so you know what’s going on with me. 

And here’s what she said that blew my mind, and I will give this nugget to you as well. Is it takes the same energy to not believe and want to believe than to just fucking believe, right? She’s like, what you’re doing now requires energy. And that really hit me by the way. For all of you who are like, I just can’t believe and it’s just I’m spending so much energy trying to believe. You’re also spending so much energy not believing. 

You’re spending the same amount of energy. And I want to offer this to you if you guys are afraid of investing. You’re spending the same amount of energy and money by not investing and then not having help getting where you want as you would if you actually just spent the money to invest and then went fanatically all in, betting on yourself, taking full responsibility, right? It’s going to cost you the same amount of money.

I know it doesn’t feel like that, but trust me, if I hadn’t shown up to this investment, like not having invested the $50,000 would have cost me a lot more money. I can tell you that for sure, just for the end of this year, and we haven’t even officially started. We officially start in January. I’m telling you that I guarantee my $500,000 return will come back in this year before we’ve officially even started.

So I could have been like really worried about the $50,000, right? We want to buy land, we want to do this, we have a new baby, my husband’s talking to me about the recession. I could have been like, “Oh, is that a good time to invest $50,000?”

But it would have cost me the same, if not a lot more, to not have done it, right? And then it would have cost me if I’m trying to like believe something new. It’s as uncomfortable to actively not work to believe something new, to give up on believing something new, to give up on your goal, to give up on understanding. That all takes just as much energy as the uncomfortable thing to move you forward.

Okay, so let me ask you this. The last investment you did, did you ask for coaching? Did you utilize coaching given to other people, whether you know, if you did or didn’t get coached yourself, did you utilize the coaching given to other people? Did you utilize the coaching given to yourself? If you asked questions of your colleagues, did you utilize that coaching? Did you do that work? Like, did you take it in? If you paid the money, did you take full ownership? Did you watch your coaching over and over and over and over again to understand it new levels? Like have you watched yourself being coached and seen?

Just watching yourself, I’m telling you guys, if you just watch yourself get coached, it’s a really powerful thing for your brain to see yourself not in belief and actively resisting belief and actively like being in that space of disbelief, to watch yourself do it, to watch yourself give the excuses, to watch yourself say the resistant thing, to watch yourself be confused. It’s the most powerful thing you can do because you’re going to see how unuseful it is. 

Like watching myself getting coached, I’m like, what am I even doing? What’s happening there? And then like to see the breakthrough, to see myself in breakthrough, to see that vulnerability of allowing myself to lay it all out there and say the truth of what’s in my mind and have the shift and to see that relief in my eyes and in my body, and then to like go out and actually start implementing it and having ideas from it.

And then to show up and be like, okay, so it’s been nine days. Here’s all the shit I’ve done. I have a coaching call. She’s meeting individually with all of us one time before we start, and I have a call with her today in a few hours. And I’m like, I’m going to show up and be like, I’ve done this, I’ve done this, I’ve done this, right? Because I’m just all in and I don’t want to show up to the next call being like, well, I’m still stuck. I know you said this, but I’m still confused about this. I just can’t get there, right?

I’m just really struggling with this thought. I mean, I’ve gotten coached a lot on it, right? A lot of you guys say that too. I’ve been coached a lot on this. Why do you got to be coached a lot on it, right? Like you really don’t need to be coached a lot on one thing. You need to be willing to feel uncomfortable and be willing to work hard to understand the coaching and take full responsibility of it and make an agreement with yourself that you made the investment, go all in, listen to the coach or the teacher that you wanted to learn from, get the result, and then mix your thoughts with their thoughts, with the result you have, the person you’ve become, mix it all together and see what you want to do next. See if you want to keep doing that same thing. See if you want to do something differently, right?

That’s my advice for you. Be radical, be obsessive, come hard at what you want. Go all in, be very vulnerable, very brave, and very willing to burn it all down, start everything over, listen, listen, listen. Listen a thousand times until you hear it and go get at it, no matter how it feels. It feels just as uncomfortable to not get at it.

And decide for yourself, I am a person that never ever has to be afraid of ever investing in me and in my business because I will always fanatically go after that return and 10X it because it’s who I fucking am. Have an amazing day, y’all. I love you all so much.

Hey, if you’re ready to make money as a life coach, I want to invite you to join my 2K for 2K program; where you’re going to make your first $2k the hardest part using my simple five-step formula for getting consults and closing new clients. Just head over to StaceyBoehman.com/2Kfor2K. We’ll see you inside.